I am Louise, I'm an Architecture student and beauty content creator with a sharp eye for luxury aesthetics, spatial design, and Instagram storytelling. Experienced in producing elevated Canva graphics, engaging short-form video reels, and cohesive brand layouts. What sets me apart is my 4-year architectural foundation—allowing me to understand interior fit-outs, spatial hierarchy, and high-end design aesthetics far beyond basic social media marketing. Honest, proactive, and seeking an ongoing part-time freelance partnership where I can bring unwavering commitment, daily consistency, and a polished visual identity to your brand's Instagram presence.

Louise Lane Icaro

I am Louise, I'm an Architecture student and beauty content creator with a sharp eye for luxury aesthetics, spatial design, and Instagram storytelling. Experienced in producing elevated Canva graphics, engaging short-form video reels, and cohesive brand layouts. What sets me apart is my 4-year architectural foundation—allowing me to understand interior fit-outs, spatial hierarchy, and high-end design aesthetics far beyond basic social media marketing. Honest, proactive, and seeking an ongoing part-time freelance partnership where I can bring unwavering commitment, daily consistency, and a polished visual identity to your brand's Instagram presence.

Available to hire

I am Louise, I’m an Architecture student and beauty content creator with a sharp eye for luxury aesthetics, spatial design, and Instagram storytelling. Experienced in producing elevated Canva graphics, engaging short-form video reels, and cohesive brand layouts. What sets me apart is my 4-year architectural foundation—allowing me to understand interior fit-outs, spatial hierarchy, and high-end design aesthetics far beyond basic social media marketing. Honest, proactive, and seeking an ongoing part-time freelance partnership where I can bring unwavering commitment, daily consistency, and a polished visual identity to your brand’s Instagram presence.

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Language

English
Advanced
Tagalog
Fluent

Work Experience

Marketing Assistant at UAPSA National Congress 2025
April 1, 2025 - Present
Drafted and negotiated formal sponsorship letters and memoranda of agreement (MOAs), ensuring all legal and professional obligations were clearly defined and met. Assisted with the digital marketing campaign for a national-level convention, reaching thousands of architecture students across the Philippines and distributing partnership proposals to 30+ building and construction companies. Cultivated strategic partnerships with industry-leading firms and media outlets, securing a diverse portfolio of financial sponsorships and in-kind contributions.
Financial Operations Lead at United Architects of the Philippines Student Auxiliary - TUP Manila Chapter
January 1, 2024 - January 1, 2025
Directed total financial operations for the organization, overseeing budgeting, fund disbursements, and official transaction sign-offs in full compliance with chapter governance and board protocols. Prepared detailed financial allocations and audit reports for every event, negotiated with suppliers and partners, organized member information sheets, and delivered merchandise and services to optimize capital allocation for chapter events. Formulated financial strategies that increased the chapter’s overall funding by approximately 90% (from about 11,000 to about 21,000) through optimized resource allocation and sponsorship acquisition. Tools used included Excel, Google Sheets, remittance platforms, and Google Docs.
User-Generated Content (UGC) Creator and Content Strategist
January 1, 2024 - Present
Conceptualized and executed end-to-end UGC video campaigns for skincare and beauty brands, directing creative direction, scripting, and editing to match brand identity and target audience pain points. Produced high-converting aesthetic visual assets (product demos, unboxings, and visual hook variations) optimized for TikTok and Instagram Reels paid ad campaigns. Improved brand performance and social engagement by delivering authentic, high-retention content that increased CTR and supported audience conversion for partner campaigns. Tools used included Canva, CapCut, TikTok Creator Marketplace, and Meta Business Suite.

Education

Bachelor of Science in Architecture at Technological University of the Philippines - Manila
September 1, 2022 - January 1, 2027
Bachelor of Science in Architecture (B.S. Architecture) at Technological University of the Philippines - Manila
September 1, 2022 - July 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Financial Services, Education, Retail, Professional Services, Consumer Goods, Real Estate & Construction