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Strategic and hands-on growth marketer with 10+ years of experience across e-commerce, FMCG, media, SaaS and fashion, driving awareness, engagement, and conversions through integrated strategies and automated workflows across paid social, display, search, and content. Proven record of 4x lead generation growth and 80% CPL reduction using automation, analytics, and agile workflows. I have bridged strategy, execution, and business development for the 54 clients I helped so far. I am quick at identifying growth opportunities and ressources/time gains…Strategic and hands-on growth marketer with 10+ years of experience across e-commerce, FMCG, media, SaaS and fashion, driving awareness, engagement, and conversions through integrated strategies and automated workflows across paid social, display, search, and content. Proven record of 4x lead generation growth and 80% CPL reduction using automation, analytics, and agile workflows. I have bridged strategy, execution, and business development for the 54 clients I helped so far. I am quick at identifying growth opportunities and ressources/time gains

Lina Madad

Growth Marketer, Digital Marketer, Marketing Strategist, +3

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Strategic and hands-on growth marketer with 10+ years of experience across e-commerce, FMCG, media, SaaS and fashion, driving awareness, engagement, and conversions through integrated strategies and automated workflows across paid social, display, search, and content. Proven record of 4x lead generation growth and 80% CPL reduction using automation, analytics, and agile workflows. I have bridged strategy, execution, and business development for the 54 clients I helped so far. I am quick at identifying growth opportunities and ressources/time gains…Strategic and hands-on growth marketer with 10+ years of experience across e-commerce, FMCG, media, SaaS and fashion, driving awareness, engagement, and conversions through integrated strategies and automated workflows across paid social, display, search, and content. Proven record of 4x lead generation growth and 80% CPL reduction using automation, analytics, and agile workflows. I have bridged strategy, execution, and business development for the 54 clients I helped so far. I am quick at identifying growth opportunities and ressources/time gains

Available to hire

Strategic and hands-on growth marketer with 10+ years of experience across e-commerce, FMCG, media, SaaS and fashion, driving awareness, engagement, and conversions through integrated strategies and automated workflows across paid social, display, search, and content.
Proven record of 4x lead generation growth and 80% CPL reduction using automation, analytics, and agile workflows.
I have bridged strategy, execution, and business development for the 54 clients I helped so far. I am quick at identifying growth opportunities and ressources/time gains

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

Spanish; Castilian

Advanced

Dutch

Advanced

Work Experience

Head of Growth at Fratello Watches

June 1, 2023 - Present

Owned/executed GEO & SEO strategy across APAC; optimized for machine comprehension at scale; automated workflows and keyword clustering with ERP integrations for posts and e-commerce visibility up to 30 million views per month. Built dashboards and cross-functional growth sprints; integrated NetSuite to connect marketing spends to order-to-cash metrics; led ad budgeting forecasting and MRR targets, achieving +333% lead growth while reducing campaign budgets by 20%.

Head of Growth at Fratello Watches (Chrono24)

June 1, 2023 - Present

Automated workflows & keyword clustering with ERPs for posts & e-commerce visibility up to 30M views/month. Designed top-funnel content and media strategies to grow brand discovery; leveraged automation and keyword clustering for editorial scale (posts & e-commerce SEO). Integrated NetSuite to connect marketing spend to order-to-cash metrics and marketing attribution; planned budgeting/forecasting; led cross-functional growth sprints for MRR targets. Built MoM/YoY executive dashboards to track KPIs progress. Produced & streamlined video content; approximately +150K/year revenues.

Head of Media at Gossip Room / Marmalade (Delhi/Amsterdam presence implied)

January 1, 2023 - October 17, 2025

Scaled communities to 2.3M followers on Instagram and 2M on Facebook. Centralized analytics using Workday; planned monthly content and editorial budgets. Implemented NetSuite workflows; set up and monitored email automation upon posts with UTM tracking; led cross-functional teams across content, media, and marketing.

Data Systems & Compliance Officer at Veolia - Eau du Grand Lyon

January 1, 2021 - October 17, 2025

Led planning and execution of remote water meter IoT deployment across Lyon. Integrated ERP & EPM tools including SAP S/4HANA & NetSuite for financial and operational reporting. Designed SQL-based automations for aggregating/validating water usage data across time intervals. Streamlined OneStream dashboards to monitor regulatory KPIs and budget forecasting. Ensured contractor compliance and real-time field work status tracking via digital workflows.

Marketing Consultant at Shein Singapore

December 31, 2020 - October 17, 2025

Designed geo-localized ASO and product launch campaigns at scale. Used NetSuite for real-time SKU-level campaign ROI tracking across markets; improved regional app downloads.

Growth / Marketing Lead at Movement B.V. (AgriTech startup)

January 1, 2020 - Present

Owned multi-channel demand creation strategy (search, paid social, display) targeting hard-to-reach audiences for B2B/B2C adoption. Achieved 80% lower CPL, increased leads 3x. Integrated SAP S/4HANA; built MoM/YoY dashboards; led cross-functional growth sprints for MRR targets.

Marketing Director at Shein Singapore

January 1, 2019 - January 1, 2023

Led large-scale APAC SEO/Geo strategy across 7+ markets; collaborated with R&D on in-app product simplification to feed feedback loops to SKU prioritization and testing. Managed 50+ cross-functional team members across Product, Marketing, Finance, Tech and Merchandising; improved organic visibility by 31% and app downloads by 17%; integrated ERP tools including SAP S/4HANA and NetSuite for financial and operational reporting; opened US & Argentina markets through testing and reporting.