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Hi, I’m Karen Kinnersly, a multi-disciplinary creative professional focused on design, branding, and publishing. I lead Locale Magazine and Locale Creative, delivering engaging print and digital experiences while building strong client partnerships. I thrive on turning ideas into visually compelling brands and publications, and I enjoy collaborating with teams to create cohesive, high-quality work across channels. I’m passionate about storytelling through visuals, print production, and digital campaigns. I help brands grow by shaping thoughtful design, consistent branding, and strategic creative direction, always aiming for impact, clarity, and memorable experiences.…Hi, I’m Karen Kinnersly, a multi-disciplinary creative professional focused on design, branding, and publishing. I lead Locale Magazine and Locale Creative, delivering engaging print and digital experiences while building strong client partnerships. I thrive on turning ideas into visually compelling brands and publications, and I enjoy collaborating with teams to create cohesive, high-quality work across channels. I’m passionate about storytelling through visuals, print production, and digital campaigns. I help brands grow by shaping thoughtful design, consistent branding, and strategic creative direction, always aiming for impact, clarity, and memorable experiences.

Karen Kinnersly

Creative Director, Graphic Designer, Art Director, +6

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Hi, I’m Karen Kinnersly, a multi-disciplinary creative professional focused on design, branding, and publishing. I lead Locale Magazine and Locale Creative, delivering engaging print and digital experiences while building strong client partnerships. I thrive on turning ideas into visually compelling brands and publications, and I enjoy collaborating with teams to create cohesive, high-quality work across channels. I’m passionate about storytelling through visuals, print production, and digital campaigns. I help brands grow by shaping thoughtful design, consistent branding, and strategic creative direction, always aiming for impact, clarity, and memorable experiences.…Hi, I’m Karen Kinnersly, a multi-disciplinary creative professional focused on design, branding, and publishing. I lead Locale Magazine and Locale Creative, delivering engaging print and digital experiences while building strong client partnerships. I thrive on turning ideas into visually compelling brands and publications, and I enjoy collaborating with teams to create cohesive, high-quality work across channels. I’m passionate about storytelling through visuals, print production, and digital campaigns. I help brands grow by shaping thoughtful design, consistent branding, and strategic creative direction, always aiming for impact, clarity, and memorable experiences.

Available to hire

Hi, I’m Karen Kinnersly, a multi-disciplinary creative professional focused on design, branding, and publishing. I lead Locale Magazine and Locale Creative, delivering engaging print and digital experiences while building strong client partnerships. I thrive on turning ideas into visually compelling brands and publications, and I enjoy collaborating with teams to create cohesive, high-quality work across channels.

I’m passionate about storytelling through visuals, print production, and digital campaigns. I help brands grow by shaping thoughtful design, consistent branding, and strategic creative direction, always aiming for impact, clarity, and memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder, Creative Lead, and Advertising Sales at Locale Magazine | Locale Kids

January 1, 2021 - Present

Founder, Creative Lead and Advertising Sales for Locale Magazine, a quarterly lifestyle publication showcasing the Northern Rivers and Gold Coast regions. Oversee end-to-end publishing operations including editorial direction, content creation, branding, design, advertising, and print management. Drive the creative vision while securing advertising partnerships and ensuring high-quality, engaging publications.

Graphic Designer / Creative Director at Locale Creative

January 1, 2017 - Present

Specialise in delivering end-to-end creative solutions across print and digital, including magazines, EDMs, paid social ads, brochures, logos, business cards, signage, banners, packaging, annual reports, company profiles, and social media assets. Develop and execute innovative concepts for branding, promotional campaigns, and marketing communications, ensuring consistency across all touchpoints. Provide professional, responsive client support, managing projects from concept to delivery. Design tailored marketing solutions to suit client needs while maintaining and evolving strong brand standards across all projects.

Senior Graphic Designer at Retail Media

January 1, 2022 - September 1, 2025

Designed and produced multiple publications for retail and pharmacy titles, ensuring consistency and brand alignment across print and digital formats. Created weekly EDMs, social media posts, and digital advertising assets to support campaigns. Collaborated daily with the design team via Microsoft Teams, contributing to workflow efficiency and delivering projects to tight deadlines.

Senior Graphic Designer at Summit Press

January 1, 2015 - January 1, 2018

Designed and prepared graphics for a variety of print production projects, including brochures, flyers, and marketing collateral. Collaborated with printers to ensure high-quality delivery, accurate colour reproduction, and adherence to production specifications. Managed multiple projects simultaneously, maintaining brand consistency, meeting tight deadlines, and ensuring polished, professional results for publications. Also designed car wraps, real estate signage, and building signage.

Graphic Designer / Creative Director at Pelathon Management Group

January 1, 2012 - July 1, 2015

Designed graphics, EDMs, and social media content for a portfolio of hotels and clubs. Managed the end-to-end process of venue proposals, including typesetting, design, print, and production. Collaborated closely with marketing teams and managers to meet project objectives. Developed concepts, layouts, and graphics for events and promotional campaigns, reviewing final designs and providing recommendations for improvements to ensure high-quality, on-brand outputs.

Freelance Graphic Designer at Freelance

June 1, 2005 - January 1, 2012

Successfully completed a wide range of projects, including advertisements, publications, nightclub promotions, web layouts, logos, brochures, and advertisements. Collaborated with notable clients such as Melba's Nightclub, Australasian Regional Media, Creative Collective, Web Enhancements, Metro Interactive, Bedroom Nightclub, and Mary Valley Directory. Demonstrated expertise in creating eye-catching designs and layouts that effectively communicated clients’ messages. Served as Art Director and Editor for Metro Interactive’s monthly magazine publication. Consistently delivered high-quality work and met tight deadlines. Built a strong portfolio of successful projects that showcased creativity and attention to detail.

Head Graphic Designer at Classic Printing

May 1, 2004 - June 1, 2005

Designed advertisements and layouts for local and corporate magazines. Managed the art department and coordinated with printers. Led a team of three artists.

Graphic Designer at SNAP PRINTING

January 1, 2002 - May 1, 2004

Managed the Art Department and created advertising, marketing, and promotional material. Prepared artwork for output and collaborated with printers.

Graphic Designer at Crowther Blayne & Associates

January 1, 2003 - Present

Designed adverts and layouts for home-building magazines.

Graphic Designer at Imagination Station

April 1, 2001 - July 1, 2002

Created advertising material for computer game company EA Sports, including box designs, posters, standees, and magazine advertisements.

Freelance Graphic Designer at Various Clients

June 1, 2005 - January 1, 2012

Completed a wide range of projects including advertisements, publications, nightclub promotions, web layouts, logos, and brochures; acted as Art Director and Editor for Metro Interactive’s monthly magazine; built a strong portfolio and delivered under tight deadlines.