Branding & Packaging Design for Jasper Hive
Jasper Hive is a contemporary jewellery brand concept built around elegance, individuality, and organic beauty. The goal of this project was to create a refined visual identity and packaging system that reflects the delicate craftsmanship of jewellery while appealing to a modern, style-conscious audience.
The creative direction draws inspiration from natural forms and the intricate structure of a hive, symbolising precision, harmony, and collective beauty. This concept was translated into a cohesive brand identity through the use of clean, modern typography paired with subtle, nature-inspired graphic elements.
A soft and sophisticated colour palette was selected to enhance the sense of luxury while maintaining a fresh, approachable feel. The packaging design focuses on minimalism and tactility, incorporating high-quality materials, embossed details, and carefully considered layouts to elevate the unboxing experience.
Every element—from logo design to box structure—was developed with attention to detail, ensuring consistency and a strong brand presence across all touchpoints. The final outcome positions Jasper Hive as a premium yet contemporary jewellery brand, offering a memorable and visually elegant experience that resonates with its target audience.

Package Design for Peous & Wilson
This project involved the complete branding and packaging design for Peous & Wilson, a premium liquor label positioned to reflect sophistication, heritage, and modern elegance. The objective was to create a distinctive visual identity that would stand out on shelves while communicating quality and craftsmanship to a discerning audience.
The design process began with in-depth research into market trends, competitor positioning, and consumer preferences within the premium spirits category. Drawing inspiration from classic European liquor branding, I developed a refined brand system that balances tradition with contemporary aesthetics.
The packaging features a minimalist yet bold label design, incorporating elegant typography, a carefully selected color palette, and subtle detailing to enhance the premium feel. Special attention was given to material finishes, including textured labels and metallic accents, to elevate the tactile experience and reinforce brand value.
From concept development to final execution, I ensured consistency across all visual elements, including bottle design, label hierarchy, and brand storytelling. The final outcome is a cohesive and visually striking packaging solution that not only enhances shelf presence but also strengthens brand recognition and consumer appeal.