Hi, I’m Loisa Wiegand, a strategic and analytical MBA graduate with hands-on experience in social media management, digital marketing, and e-commerce operations. I excel at planning and executing campaigns and projects, driving operational efficiency while aligning cross-functional teams to achieve business objectives. I’m passionate about fashion, retail, and beauty, and I thrive on turning brand goals into engaging campaigns that boost reach and impact.

Loisa Wiegand

Hi, I’m Loisa Wiegand, a strategic and analytical MBA graduate with hands-on experience in social media management, digital marketing, and e-commerce operations. I excel at planning and executing campaigns and projects, driving operational efficiency while aligning cross-functional teams to achieve business objectives. I’m passionate about fashion, retail, and beauty, and I thrive on turning brand goals into engaging campaigns that boost reach and impact.

Available to hire

Hi, I’m Loisa Wiegand, a strategic and analytical MBA graduate with hands-on experience in social media management, digital marketing, and e-commerce operations. I excel at planning and executing campaigns and projects, driving operational efficiency while aligning cross-functional teams to achieve business objectives. I’m passionate about fashion, retail, and beauty, and I thrive on turning brand goals into engaging campaigns that boost reach and impact.

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Language

English
Fluent
German
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner

Work Experience

Social Media Manager at Ref. Creative Lab
September 1, 2025 - November 1, 2025
Developed social media strategies for three clients, managed content calendars and planning for feeds, Stories, and TikTok around product drops; ensured content aligned with overall marketing objectives and posting strategy. Collaborated with clients and internal teams to translate brand goals into engaging campaigns, leveraging analytics and performance metrics to optimize content, drive engagement, and support data-driven decision-making.
E-commerce Operations & Social Media Assistant at Nous Sommes Labels
September 1, 2025 - September 1, 2025
Supported the execution of seasonal campaigns across email, social, and online retail channels. Managed Shopify backend, ensuring accuracy in product listings, merchandising updates, and website optimization. Managed Meta (Facebook/Instagram) organic and paid campaigns, achieving 60.9% increase in engagement and 95.3% growth in reach.
Client Coverage Intern at Standard Chartered Bank
August 1, 2023 - August 1, 2023
Supported senior teams with market and client analysis, preparing presentations and performance summaries. Conducted research on ESG and sustainability trends, contributing to strategic project insights. Strengthened analytical and reporting skills through financial data interpretation and client briefing preparation.
Project Management Intern at Blue Action Lab
July 1, 2021 - July 1, 2021
Implemented a CRM system to enhance project reporting and data tracking. Supported internal communications and managed social media platforms.

Education

Certificate in Fashion Business at Amsterdam Fashion Academy
September 1, 2024 - December 1, 2024
Master of Business Administration (International Management) at Vrije Universiteit Amsterdam
September 1, 2024 - June 1, 2025
BSc Global Humanities Studies (with Management) at University College London
September 1, 2021 - September 1, 2024

Qualifications

Certificate in Fashion Business
September 1, 2024 - December 1, 2024
Master of Business Administration (International Management)
September 1, 2024 - June 1, 2025
BSc Global Humanities Studies (with Management)
September 1, 2021 - September 1, 2024

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education