I’m a freelance Social Media Manager and Content Creator based in South Wales, specialising in creating engaging, visually-led content that helps brands build a strong and recognisable online presence. With experience across hospitality, food and beverage, weddings and events, entertainment, retail, construction, charity and service-based businesses, I’ve developed a versatile approach that allows me to adapt to different industries, audiences and brand voices. From creative direction and content strategy to on-site content capture, short-form video, graphic design and copywriting, I combine creativity with an understanding of what performs on social media. My work has achieved strong organic results, including individual pieces of content reaching over 150,000 views. I love turning a brand’s personality into content that feels authentic, current and genuinely connects with its audience. :::…

Lois Sullivan

I’m a freelance Social Media Manager and Content Creator based in South Wales, specialising in creating engaging, visually-led content that helps brands build a strong and recognisable online presence. With experience across hospitality, food and beverage, weddings and events, entertainment, retail, construction, charity and service-based businesses, I’ve developed a versatile approach that allows me to adapt to different industries, audiences and brand voices. From creative direction and content strategy to on-site content capture, short-form video, graphic design and copywriting, I combine creativity with an understanding of what performs on social media. My work has achieved strong organic results, including individual pieces of content reaching over 150,000 views. I love turning a brand’s personality into content that feels authentic, current and genuinely connects with its audience. :::…

Available to hire

I’m a freelance Social Media Manager and Content Creator based in South Wales, specialising in creating engaging, visually-led content that helps brands build a strong and recognisable online presence.

With experience across hospitality, food and beverage, weddings and events, entertainment, retail, construction, charity and service-based businesses, I’ve developed a versatile approach that allows me to adapt to different industries, audiences and brand voices.

From creative direction and content strategy to on-site content capture, short-form video, graphic design and copywriting, I combine creativity with an understanding of what performs on social media. My work has achieved strong organic results, including individual pieces of content reaching over 150,000 views.

I love turning a brand’s personality into content that feels authentic, current and genuinely connects with its audience.
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Language

English
Fluent

Work Experience

Freelance Social Media Manager & Content Creator at Digitals by Lois Ellen
August 15, 2025 - Present
Working independently as a freelance Social Media Manager and Content Creator, I manage and create digital content for businesses across a diverse range of industries, including hospitality, food and beverage, weddings and events, entertainment, retail, construction and trades, vending, and charity/non-profit. My work spans social media strategy, content planning, creative direction, on-site content capture, short-form video, graphic design, copywriting, scheduling and community management. I work closely with each business to develop a distinctive brand voice and creative direction, producing content tailored to their audience and objectives. I have also planned and delivered campaigns that have generated strong organic reach, engagement and real-world results, with individual pieces of content reaching over 150,000 views. :::
Social Media Manager & Content Creator at Velindre Cancer Charity
June 23, 2024 - August 15, 2025
Working within the fundraising team at Velindre Cancer Centre, I supported the creation and delivery of digital content across social media channels. I was responsible for the creative direction of various campaigns, developing concepts and producing engaging, on-brand content to support fundraising initiatives. My role also involved attending events and campaigns to capture real-time photo and video content, creating social media graphics, editing digital content and helping communicate Velindre’s work to its online community. This experience strengthened my skills across content creation, digital communications, campaign planning and creative strategy within an established organisation.

Education

Add your educational history here.

Qualifications

A Levels — Media Studies, Art & Design
September 1, 2022 - June 2, 2024
A-levels (Media Studies, Art & Design, Psychology) and GCSEs (Maths, English)
January 11, 2030 - August 25, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Other, Non-Profit Organization, Healthcare, Travel & Hospitality