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I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.…I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

Lois O'Rourke

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I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.…I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

Available to hire

I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I’m especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head Copywriter at R11 Solutions

January 1, 2020 - Present

Project work and collaborations for clients in B2B/B2C/DTC formats; developed digital assets and campaigns; created copy for websites, landing pages, social posts, email campaigns, video scripts, brand guidelines, PPC ads, blog posts, traditional print, and display ads; strategized and managed projects with cross-functional teams including web developers, graphic designers, and video editors; designed and managed a booth at Therapy Expo 2024, earning Best New Exhibitor for client Niva MD.

Sales Account Manager at XL Media PLC

December 31, 2020 - September 15, 2025

Managed B2B sales and client relationships in the online gaming sector; sold digital marketing solutions and oversaw CPA, hybrid, and revenue-share campaigns; optimized performance and ensured compliance.

Customer Support Representative at IC Markets

December 31, 2019 - September 15, 2025

Handled 140–200 daily live chats, supporting clients with trading, platform, and account queries; consistently ranked among top-rated agents and assisted with training new team members.

Contracts Manager at Allianz Engineering UK

December 31, 2018 - September 15, 2025

Experience across varied sales and telemarketing positions; managed commercial contracts and supported project delivery; ad-hoc work while traveling.