I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

Lois O'Rourke

I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I'm especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

Available to hire

I’m a creative copywriter who loves using language to help brands connect with their audience. Over the past few years, I’ve worked with clients worldwide to develop everything from websites and ad campaigns to blog posts and emails. Clear, engaging, and audience-first copy is what I do best. I’m especially drawn to ethical projects and brands that have a positive impact on people, animals, and the planet.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Head Copywriter at R11 Solutions
January 1, 2020 - Present
Project work and collaborations for clients in B2B/B2C/DTC formats; developed digital assets and campaigns; created copy for websites, landing pages, social posts, email campaigns, video scripts, brand guidelines, PPC ads, blog posts, traditional print, and display ads; strategized and managed projects with cross-functional teams including web developers, graphic designers, and video editors; designed and managed a booth at Therapy Expo 2024, earning Best New Exhibitor for client Niva MD.
Sales Account Manager at XL Media PLC
December 31, 2020 - September 15, 2025
Managed B2B sales and client relationships in the online gaming sector; sold digital marketing solutions and oversaw CPA, hybrid, and revenue-share campaigns; optimized performance and ensured compliance.
Customer Support Representative at IC Markets
December 31, 2019 - September 15, 2025
Handled 140–200 daily live chats, supporting clients with trading, platform, and account queries; consistently ranked among top-rated agents and assisted with training new team members.
Contracts Manager at Allianz Engineering UK
December 31, 2018 - September 15, 2025
Experience across varied sales and telemarketing positions; managed commercial contracts and supported project delivery; ad-hoc work while traveling.

Education

Add your educational history here.

Qualifications

GCSEs
January 1, 2005 - December 31, 2010
A-Levels
January 1, 2010 - December 31, 2012

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

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