Available to hire
I’m a hands-on Lead Product Designer & Creative Director blending 20+ years of craft with cutting-edge AI engineering to ship solution-driven, user-first products at the speed of thought. I solve complex product problems by merging design strategy with AI-native workflows (v0, Cursor, Gemini, Anti-gravity).
I specialise in collapsing the gap between design and production, leveraging the latest AI tools to deploy decision-grade platforms across fintech, banking, energy, and enterprise SaaS. My philosophy is rooted in layout stability, sophisticated typography, craftsmanship and zero design drift.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead Product Designer at PwC
September 1, 2025 - September 1, 2025Led a 0–1 exploration of a future-facing mobile bank, turning ambiguous requirements into clear flows, IA, and polished UI.
Lead Product Designer at BP
January 1, 2021 - December 31, 2024Lead Product Designer; contributed to a Design Compiler initiative to hard-code creative intent into production logic, focusing on typography, layout stability and WCAG-compliant components.
Design Consultant at BCG
January 1, 2024 - December 31, 2025Led product design for NextPower’s Tracker platform, defined AI workflows and user cases, and mapped the competitive landscape across simulation, construction, and asset intelligence.
Head of Design / ACD at MRM McCann
January 1, 2014 - December 31, 2021Designed immersive aviation journeys and interactive touch-points; created digital sustainability and annual reports; delivered user-centric ecosystems with elegant typography and data visualization.
Senior Digital Art Director at Imagination
January 1, 2012 - December 31, 2013Defined BP’s Carbon Reporting platform; automated complex workflows into analytics dashboards; delivered a single source of truth for emissions data to improve reporting accuracy and decision-making.
Lead Product Designer at Future Works
October 1, 2025 - PresentLead product design for solar energy initiatives; focused on product strategy, UX/UI design, design systems, end-to-end journeys, rapid prototyping, and AI-assisted design.
Principal Product Design Lead at Future Works
October 1, 2025 - PresentProduct strategy, UX & UI design, design systems, interaction design, end-to-end journeys, rapid prototyping, AI-assisted design, AI vibe coding, customer experience, data visualisation, sustainable design, storytelling, typography, design & craft. Utilised v0, Cursor, Gemini, Claude, Anti-gravity in workflows; led design across Solar Energy projects and related engagements, elevating brand guidelines and layout stability.
Education
Qualifications
BA Visual Communication
January 11, 2030 - March 4, 2026Art & Design Diploma
January 11, 2030 - March 4, 2026Silver Cyber Lion
January 11, 2030 - March 4, 2026Auto Trader — Mobile App
January 11, 2030 - March 4, 2026Global Drum Awards
January 11, 2030 - March 4, 2026BA Visual Communication
January 11, 2030 - March 13, 2026Art & Design Diploma
January 11, 2030 - March 13, 2026BA Visual Communication
January 11, 2030 - March 13, 2026Art & Design Diploma
January 11, 2030 - March 13, 2026BA Visual Communication
January 11, 2030 - March 13, 2026Art & Design Diploma
January 11, 2030 - March 13, 2026Industry Experience
Energy & Utilities, Financial Services, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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