Lauren ONeil

Led brand transformation, technology integration, and post-acquisition migration efforts to strengthen market positioning and operational alignment. Partnered with cross-functional executives to align strategic marketing initiatives to organizational goals. Built and led high-performing marketing teams, managed PR and demand generation agency partners, and owned strategic budget planning. Drove lifecycle-based content strategy that increased MQLs by 220%, implemented ABM targeting for a 77% engagement rate, and improved SQL conversion rates by 132% through funnel analysis, testing, optimization, and AI strategies. Strengthened customer engagement through optimized customer success stories and improved sales/marketing efficiency by integrating tools and platforms (including HubSpot, Salesforce, ZoomInfo, Copilot, and others). Expanded revenue opportunities by launching and marketing new solutions to existing clients.

Led brand transformation, technology integration, and post-acquisition migration initiatives to strengthen market positioning and operational alignment. Partnered with cross-functional executives to align strategic marketing initiatives with organizational goals and business growth objectives. Built and led a high-performing marketing team, managed PR and demand generation agency partnerships, and owned strategic budget planning. Drove demand generation results including a 220% increase in MQLs via lifecycle-based content, 77% engagement rate improvement through ABM for high-value accounts, and 132% growth in SQL conversions through funnel analysis, testing, conversion optimization, and AI strategies. Improved sales and marketing efficiency by integrating tools such as Salesforce, HubSpot, ZoomInfo, Copilot, and others. Developed segmentation and communication workflows to improve internal alignment and audience targeting, and expanded revenue opportunities by launching and marketing n

Served as a key member of the North American leadership team, influencing strategic decision-making and company vision. Aligned cross-functional marketing initiatives to broader business objectives supporting growth and operational efficiency. Built and led a high-impact marketing team while managing digital marketing and PR partnerships. Developed and executed a buyer-lifecycle content marketing strategy and increased lead generation by 150%, influencing 87% of pipeline revenue through measurable demand generation and lead nurturing. Improved engagement and conversion rates by segmenting prospects and content by funnel stage, industry relevance, and product alignment. Generated early adopters for a new SaaS solution, led customer focus groups to identify advocates and success stories, and improved sales/marketing alignment through ICPs and buyer personas. Enhanced the sales and marketing tech stack to improve stakeholder reporting, operational visibility, and sales forecasting accurac