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Hi, I’m Diana Salazar, a Digital Marketing Specialist with 5+ years of experience helping brands grow online through SEO, SEM, paid media, email marketing, and content strategy. I’m passionate about turning data into growth, optimizing campaigns across Google Ads and Meta Ads, and collaborating with cross-functional teams to deliver measurable results for international markets.…

Diana Salazar

Marketing Strategist, Marketing Consultant, Community Manager, +2

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Hi, I’m Diana Salazar, a Digital Marketing Specialist with 5+ years of experience helping brands grow online through SEO, SEM, paid media, email marketing, and content strategy. I’m passionate about turning data into growth, optimizing campaigns across Google Ads and Meta Ads, and collaborating with cross-functional teams to deliver measurable results for international markets.…

Available to hire

Hi, I’m Diana Salazar, a Digital Marketing Specialist with 5+ years of experience helping brands grow online through SEO, SEM, paid media, email marketing, and content strategy. I’m passionate about turning data into growth, optimizing campaigns across Google Ads and Meta Ads, and collaborating with cross-functional teams to deliver measurable results for international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Fluent

Work Experience

Marketing Coordinator at Exfreight ( Freight & Logistics Technology )

March 1, 2024 - March 1, 2026

Planned and executed SEO and SEM strategies to increase organic visibility and drive qualified traffic. Monitored and optimized full-funnel digital campaigns across Google Ads and Meta Ads, adjusting segmentation, copy, and creatives to improve performance. Executed email marketing campaigns through MailerLite, managing segmentation, automation flows, and performance tracking. Built performance dashboards to track KPIs including CTR, CPL, and ROAS, supporting data-driven decision making. Coordinated with design, sales, and marketing teams to ensure campaign alignment and on-time delivery.

Community Manager & Email Marketing Specialist at Tradeview Markets

November 1, 2022 - February 1, 2024

Managed brand presence across Instagram, TikTok, LinkedIn, YouTube, Twitter, and Facebook. Planned and executed multichannel content strategies aligned with brand positioning and engagement goals. Managed email marketing campaigns including list segmentation, content development, and performance analysis. Organized and hosted digital events and live broadcasts to boost brand awareness and community growth. Coordinated with design, marketing, and PR teams to ensure consistency across all digital touchpoints.

Communications Advisor & Marketing at Primo Company

March 1, 2022 - October 1, 2022

Developed and implemented internal communication strategies including newsletters, corporate presentations, blogs, and commercial copy. Managed social media accounts and created content aligned with brand voice and business objectives. Executed digital marketing campaigns tracking KPIs to optimize performance and reduce rework. Collaborated with the HR department on internal branding and employee communication initiatives.

Digital Communication Analyst at Colombo Americano

December 1, 2020 - February 1, 2022

Contributed to digital communications initiatives and content development across channels.

Digital Communications Analyst at Fino Services LLC

May 1, 2018 - January 1, 2020

Supported digital communications initiatives for remote US-based clients, including content creation and channel management.

Community Manager at Milagros Group

April 1, 2020 - October 1, 2020

Managed community and digital engagement across platforms, coordinating with marketing and PR teams to ensure consistent brand messaging.

Marketing Coordinator at Exfreight

March 1, 2024 - March 1, 2026