Diana Salazar

Planned and executed SEO and SEM strategies to increase organic visibility and drive qualified traffic. Monitored and optimized full-funnel digital campaigns across Google Ads and Meta Ads, adjusting segmentation, copy, and creatives to improve performance. Executed email marketing campaigns through MailerLite, managing segmentation, automation flows, and performance tracking. Built performance dashboards to track KPIs including CTR, CPL, and ROAS, supporting data-driven decision making. Coordinated with design, sales, and marketing teams to ensure campaign alignment and on-time delivery.

Planned and executed SEO and SEM strategies to increase organic visibility and drive qualified traffic. Monitored and optimized full-funnel digital campaigns across Google Ads and Meta Ads, adjusting segmentation, copy, and creatives to improve performance. Executed email marketing campaigns through MailerLite, managing segmentation, automation flows, and performance tracking. Built performance dashboards to track KPIs including CTR, CPL, and ROAS, supporting data-driven decision making. Coordinated with design, sales, and marketing teams to ensure campaign alignment and on-time delivery.

Managed brand presence across Instagram, TikTok, LinkedIn, YouTube, Twitter, and Facebook. Planned and executed multichannel content strategies aligned with brand positioning and engagement goals. Managed email marketing campaigns including list segmentation, content development, and performance analysis. Organized and hosted digital events and live broadcasts to boost brand awareness and community growth. Coordinated with design, marketing, and PR teams to ensure consistency across all digital touchpoints.