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I’m a performance-focused digital marketing professional with 2+ years of experience managing and optimizing paid campaigns across Google Ads and Meta Ads. I’m hands-on with keyword research, audience targeting, campaign structure, bidding strategy, and ongoing optimization to improve metrics like CTR, CPC, CPA, ROAS, and conversion rate. I enjoy turning data into clear recommendations—running A/B tests on ad copy, creatives, and landing page CTAs, while also tracking budgets and producing performance reporting with actionable insights. I’m collaborative and proactive, always looking to learn more, support the team, and deliver measurable results for clients across different industries.…I’m a performance-focused digital marketing professional with 2+ years of experience managing and optimizing paid campaigns across Google Ads and Meta Ads. I’m hands-on with keyword research, audience targeting, campaign structure, bidding strategy, and ongoing optimization to improve metrics like CTR, CPC, CPA, ROAS, and conversion rate. I enjoy turning data into clear recommendations—running A/B tests on ad copy, creatives, and landing page CTAs, while also tracking budgets and producing performance reporting with actionable insights. I’m collaborative and proactive, always looking to learn more, support the team, and deliver measurable results for clients across different industries.

Lora Lazar

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I’m a performance-focused digital marketing professional with 2+ years of experience managing and optimizing paid campaigns across Google Ads and Meta Ads. I’m hands-on with keyword research, audience targeting, campaign structure, bidding strategy, and ongoing optimization to improve metrics like CTR, CPC, CPA, ROAS, and conversion rate. I enjoy turning data into clear recommendations—running A/B tests on ad copy, creatives, and landing page CTAs, while also tracking budgets and producing performance reporting with actionable insights. I’m collaborative and proactive, always looking to learn more, support the team, and deliver measurable results for clients across different industries.…I’m a performance-focused digital marketing professional with 2+ years of experience managing and optimizing paid campaigns across Google Ads and Meta Ads. I’m hands-on with keyword research, audience targeting, campaign structure, bidding strategy, and ongoing optimization to improve metrics like CTR, CPC, CPA, ROAS, and conversion rate. I enjoy turning data into clear recommendations—running A/B tests on ad copy, creatives, and landing page CTAs, while also tracking budgets and producing performance reporting with actionable insights. I’m collaborative and proactive, always looking to learn more, support the team, and deliver measurable results for clients across different industries.

Available to hire

I’m a performance-focused digital marketing professional with 2+ years of experience managing and optimizing paid campaigns across Google Ads and Meta Ads. I’m hands-on with keyword research, audience targeting, campaign structure, bidding strategy, and ongoing optimization to improve metrics like CTR, CPC, CPA, ROAS, and conversion rate.

I enjoy turning data into clear recommendations—running A/B tests on ad copy, creatives, and landing page CTAs, while also tracking budgets and producing performance reporting with actionable insights. I’m collaborative and proactive, always looking to learn more, support the team, and deliver measurable results for clients across different industries.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Performance Media Specialist at The Pharmacy

October 1, 2024 - August 31, 2026

Managed and optimized paid digital campaigns, focusing on performance analysis and continuous improvement to meet client goals and deadlines. Worked across paid media operations including campaign setup, monitoring key metrics (CTR, CPC, CPA, ROAS), and supporting budget management and optimization decisions.

Junior Performance Media Specialist at Mavericks. The Agency

April 1, 2024 - July 31, 2024

Supported and executed end-to-end PPC campaigns across Google Ads and Meta Ads. Conducted keyword research and optimized bidding strategies to improve campaign performance, refined audience targeting and campaign settings to maximize ROI, and monitored budgets and KPIs (CTR, CPC, CPA, ROAS). Performed A/B testing for ad copy, creatives, and landing page CTAs, delivered weekly and monthly reporting with data-driven insights, and used GA4 to monitor website traffic and campaign results. Collaborated with senior teammates to ensure smooth execution and assisted with ad copy updates.

Graphic Designer (Content/Copywriting - Freelancing)

January 1, 2022 - January 1, 2023

Freelanced as a graphic designer and supported content/copywriting tasks, including creating engaging promotional materials and visual content for university extracurricular events using Canva.

Junior Performance Media Specialist at American Hotel Academy

November 1, 2021 - April 30, 2022

Created and supported digital marketing content including SEO-friendly blog articles and engaging social media content for clients across multiple industries. Contributed to performance-oriented online visibility and content engagement through consistent content creation.