Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Brand and Digital Marketing Specialist with experience in brand strategy, digital marketing, and marketing communications. Throughout my career, I have helped businesses build strong brands by developing brand identities, digital strategies, websites, and content that create consistent and engaging customer experiences. I have worked across industries including education, consulting, hospitality, telecommunications, and e-commerce, adapting marketing strategies to different audiences and business goals.…I am a Brand and Digital Marketing Specialist with experience in brand strategy, digital marketing, and marketing communications. Throughout my career, I have helped businesses build strong brands by developing brand identities, digital strategies, websites, and content that create consistent and engaging customer experiences. I have worked across industries including education, consulting, hospitality, telecommunications, and e-commerce, adapting marketing strategies to different audiences and business goals.

Lorena Martinez

Digital Marketer, Marketing Consultant, Social Media Freelancer, +1





I am a Brand and Digital Marketing Specialist with experience in brand strategy, digital marketing, and marketing communications. Throughout my career, I have helped businesses build strong brands by developing brand identities, digital strategies, websites, and content that create consistent and engaging customer experiences. I have worked across industries including education, consulting, hospitality, telecommunications, and e-commerce, adapting marketing strategies to different audiences and business goals.…I am a Brand and Digital Marketing Specialist with experience in brand strategy, digital marketing, and marketing communications. Throughout my career, I have helped businesses build strong brands by developing brand identities, digital strategies, websites, and content that create consistent and engaging customer experiences. I have worked across industries including education, consulting, hospitality, telecommunications, and e-commerce, adapting marketing strategies to different audiences and business goals.

Available to hire

I am a Brand and Digital Marketing Specialist with experience in brand strategy, digital marketing, and marketing communications. Throughout my career, I have helped businesses build strong brands by developing brand identities, digital strategies, websites, and content that create consistent and engaging customer experiences.

I have worked across industries including education, consulting, hospitality, telecommunications, and e-commerce, adapting marketing strategies to different audiences and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Brand Marketing Specialist at TOT BOX Agency Spain - Freelance

January 1, 2026 - Present

Led the development and management of the company’s brand identity across digital and visual touchpoints. Maintained brand consistency across visual identity, tone of voice, and brand guidelines. Led design of key brand assets including the logo, website, and branded marketing materials. Strengthened brand positioning through consistent branding and strategic communication. Developed social media strategies to support brand growth, led website strategy and design using WordPress (Divi), and led development of the brand’s visual identity across digital platforms. Developed product marketing strategies for digital products. Managed and optimized Meta Ads campaigns to increase brand awareness and conversions, and created branded content and marketing assets for digital campaigns.

Marketing Manager at Castel Records Colombia

January 1, 2023 - November 30, 2025

Managed client relationships and communications. Developed monthly media strategies aligned with campaign objectives. Monitored and optimized digital campaigns on a daily basis. Optimized audience targeting and ad formats to improve campaign performance. Coordinated with media partners throughout campaign execution. Managed campaign budgets and media planning.

Digital Strategic Planner at IPG Media brands Universal McCann - Advertising agency

March 1, 2022 - December 31, 2022

Led social media strategy to strengthen brand awareness. Created branded content and marketing materials. Managed Meta Ads campaigns. Developed email marketing campaigns to improve customer engagement. Designed landing pages to support marketing campaigns. Implemented B2B marketing strategies to generate new business opportunities.

Marketing and Communications Coordinator at Qualyife Consulting Colombia

April 1, 2021 - March 31, 2022

Rebuilt and strengthened the brand’s social presence and messaging. Defined a clear brand identity for social media and developed a social media content strategy to communicate expertise and client results. Restructured the website to improve service communication. Implemented client testimonial videos to strengthen credibility. Organized workshops to strengthen client relationships. Developed marketing campaigns to promote consulting services and attract new clients. Developed email marketing campaigns to stay connected with clients and prospects, contributing to stronger trust and business growth.