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Hi there, I’m Lorena Silva—a hybrid creative strategist and brand designer with 6+ years shaping brand systems, visual identities, and strategic frameworks for growth, market entry, and digital transformation. I work at the intersection of insight and execution—distilling cultural context and business objectives into brands that resonate and design systems that scale. From positioning workshops to production-ready assets, I own the full strategic creative arc.…Hi there, I’m Lorena Silva—a hybrid creative strategist and brand designer with 6+ years shaping brand systems, visual identities, and strategic frameworks for growth, market entry, and digital transformation. I work at the intersection of insight and execution—distilling cultural context and business objectives into brands that resonate and design systems that scale. From positioning workshops to production-ready assets, I own the full strategic creative arc.

Lorena Silva

UI Designer, UX Designer, Brand Designer, +4

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Hi there, I’m Lorena Silva—a hybrid creative strategist and brand designer with 6+ years shaping brand systems, visual identities, and strategic frameworks for growth, market entry, and digital transformation. I work at the intersection of insight and execution—distilling cultural context and business objectives into brands that resonate and design systems that scale. From positioning workshops to production-ready assets, I own the full strategic creative arc.…Hi there, I’m Lorena Silva—a hybrid creative strategist and brand designer with 6+ years shaping brand systems, visual identities, and strategic frameworks for growth, market entry, and digital transformation. I work at the intersection of insight and execution—distilling cultural context and business objectives into brands that resonate and design systems that scale. From positioning workshops to production-ready assets, I own the full strategic creative arc.

Available to hire

Hi there, I’m Lorena Silva—a hybrid creative strategist and brand designer with 6+ years shaping brand systems, visual identities, and strategic frameworks for growth, market entry, and digital transformation.

I work at the intersection of insight and execution—distilling cultural context and business objectives into brands that resonate and design systems that scale. From positioning workshops to production-ready assets, I own the full strategic creative arc.

Skills

Adobe Illustrator

Adobe Photoshop

Brand Identity

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Brand Identity

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Beginner

Work Experience

UX/UI Designer — Product & Brand Systems at Nextia

January 1, 2022 - Present

Applied UX strategy and user research to Mi Cuenta Infonavit and Infonavit Fácil—high-traffic government platforms requiring deep accessibility and UX thinking. Led full UX/UI redesign of Eugenia mobile app, restructuring navigation flows and rebuilding the design system from the ground up. On CRWD/Curat3: owned both design strategy and PM, aligning team and stakeholders to deliver a cohesive, previously stalled product. Designed TaDá, an HR platform, shaping UX architecture and visual direction from concept through delivery.

Creative Marketing Specialist at Andermatt México (Freelance)

January 1, 2025 - Present

Conducted primary and secondary market research to map the competitive landscape, identify audience segments, and define positioning for a Swiss biotech's first entry into Mexican agronomy. Analyzed cross-industry trends in biotech, agronomy, and sustainability to ground the brand in cultural and market reality. Developed naming, brand personality, tone of voice, and full visual identity system for a highly specialized B2B audience. Directed the brand's first co-branded trade show activation, overseeing spatial design, messaging, and on-site experience end-to-end. Developed and sourced a branded merchandise line aligned with visual identity and brand values. Designed full social media strategy including platform positioning, content pillars, visual guidelines, and publishing framework; currently in pre-launch stage.

Brand Designer & Strategist at Primmal Concept (Freelance)

January 1, 2023 - Present

Led brand strategy and visual identity for quanto basta, Lupo, Encuentro, Nucleo, and others across hospitality, lifestyle, and professional services. Facilitated positioning workshops and brand audits with founders to define purpose, audience, and differentiation before any design began. Delivered modular brand systems covering identity, typography, color, tone of voice, and content frameworks built for real-world scalability. Directed social media visual systems and content frameworks as part of integrated brand launches.

Creative Strategy Intern at BME - Madrid (Spanish Stock Exchange)

January 1, 2023 - January 1, 2024

Contributed to creative strategy initiatives and an internal employee engagement platform within a leading European financial institution. Managed partnership communications and cross-functional coordination in a multilingual, international context.

Brand Designer at Estudio Plumbago

January 1, 2020 - January 1, 2021

Designed event branding campaigns and rebranding materials across physical and digital formats.

Experiential Designer at KidZania

January 1, 2018 - January 1, 2019

Contributed to immersive themed environment design alongside architects and industrial designers — foundational training in spatial storytelling and experiential brand thinking.