Hi, I’m Lorène. I don’t just design interfaces; I solve the root causes of product failure. In a world where many digital products suffer from "Blind Design" (built on assumptions) or the "Feature Factory" trap (bloated with unused functions), I help startups and scale-ups step back and refocus. My goal is simple: to transform your complex, confusing, or legacy products into clear, accessible, and intuitive experiences that users actually want to use. Based in Cambridge, UK, I combine strategic Design Thinking with deep user empathy to ensure every pixel serves a purpose. Whether you are launching a new MVP or rescuing a 10-year-old platform, I act as your strategic partner to bridge the gap between your business goals and your users’ needs. Why work with me? Strategic, Not Just Visual: I challenge assumptions and fix broken flows before I ever open Figma. Accessibility First: Inclusive design isn’t an afterthought; it’s built in from day one to expand your market reach. Human-Centred: I listen deeply to uncover the real problems, ensuring the final product feels right for your users. Core Services 1. Strategic UX Audit & Simplification Perfect for legacy products or "Feature Factories" that have become too complex. I dive deep into your existing product to identify friction points, accessibility barriers, and confusing flows. I don’t just list problems; I provide a clear roadmap to rationalise features and simplify the experience, turning a "confusing cake" of features into a coherent, usable product. 2. End-to-End Product Design (UX/UI) For startups launching new products or major pivots. From user research and wireframing to high-fidelity UI design and prototyping. I guide you through the entire Design Thinking process to ensure your MVP is validated, user-friendly, and ready for market. No guesswork, just validated design. 3. Accessibility & Inclusive Design Ensure your product is usable by everyone. I audit and redesign your interfaces to meet WCAG standards, ensuring you don’t exclude potential users. This reduces legal risk and often improves the experience for all users, not just those with disabilities. 4. Product Strategy & Workshops Align your team and clarify your vision. I facilitate design workshops and discovery sessions to help founders and product teams align on goals, define user personas, and map out clear user journeys before development begins. Let’s Build Something That Works If you are tired of "pretty but broken" designs and want a partner who cares about adoption, clarity, and real business impact, let’s talk. Invite me to your project, and let’s discuss how we can turn your product complexity into your competitive advantage.…Hi, I’m Lorène. I don’t just design interfaces; I solve the root causes of product failure. In a world where many digital products suffer from "Blind Design" (built on assumptions) or the "Feature Factory" trap (bloated with unused functions), I help startups and scale-ups step back and refocus. My goal is simple: to transform your complex, confusing, or legacy products into clear, accessible, and intuitive experiences that users actually want to use. Based in Cambridge, UK, I combine strategic Design Thinking with deep user empathy to ensure every pixel serves a purpose. Whether you are launching a new MVP or rescuing a 10-year-old platform, I act as your strategic partner to bridge the gap between your business goals and your users’ needs. Why work with me? Strategic, Not Just Visual: I challenge assumptions and fix broken flows before I ever open Figma. Accessibility First: Inclusive design isn’t an afterthought; it’s built in from day one to expand your market reach. Human-Centred: I listen deeply to uncover the real problems, ensuring the final product feels right for your users. Core Services 1. Strategic UX Audit & Simplification Perfect for legacy products or "Feature Factories" that have become too complex. I dive deep into your existing product to identify friction points, accessibility barriers, and confusing flows. I don’t just list problems; I provide a clear roadmap to rationalise features and simplify the experience, turning a "confusing cake" of features into a coherent, usable product. 2. End-to-End Product Design (UX/UI) For startups launching new products or major pivots. From user research and wireframing to high-fidelity UI design and prototyping. I guide you through the entire Design Thinking process to ensure your MVP is validated, user-friendly, and ready for market. No guesswork, just validated design. 3. Accessibility & Inclusive Design Ensure your product is usable by everyone. I audit and redesign your interfaces to meet WCAG standards, ensuring you don’t exclude potential users. This reduces legal risk and often improves the experience for all users, not just those with disabilities. 4. Product Strategy & Workshops Align your team and clarify your vision. I facilitate design workshops and discovery sessions to help founders and product teams align on goals, define user personas, and map out clear user journeys before development begins. Let’s Build Something That Works If you are tired of "pretty but broken" designs and want a partner who cares about adoption, clarity, and real business impact, let’s talk. Invite me to your project, and let’s discuss how we can turn your product complexity into your competitive advantage.WWWW…