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I'm Lorenzo Appiani, an Italian designer with over a decade of experience shaping brand identities and digital products. I specialize in bridging brand design with UX/UI, building scalable design systems, and creating engaging visual experiences for both startups and multinational brands. My career has taken me across Spain and Sweden, collaborating with teams in design studios and tech companies to deliver visual clarity, thoughtful interaction, and measurable results. I thrive on ownership, continuous learning, and turning complex challenges into simple, elegant design solutions.…I'm Lorenzo Appiani, an Italian designer with over a decade of experience shaping brand identities and digital products. I specialize in bridging brand design with UX/UI, building scalable design systems, and creating engaging visual experiences for both startups and multinational brands. My career has taken me across Spain and Sweden, collaborating with teams in design studios and tech companies to deliver visual clarity, thoughtful interaction, and measurable results. I thrive on ownership, continuous learning, and turning complex challenges into simple, elegant design solutions.

Lorenzo Appiani

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I'm Lorenzo Appiani, an Italian designer with over a decade of experience shaping brand identities and digital products. I specialize in bridging brand design with UX/UI, building scalable design systems, and creating engaging visual experiences for both startups and multinational brands. My career has taken me across Spain and Sweden, collaborating with teams in design studios and tech companies to deliver visual clarity, thoughtful interaction, and measurable results. I thrive on ownership, continuous learning, and turning complex challenges into simple, elegant design solutions.…I'm Lorenzo Appiani, an Italian designer with over a decade of experience shaping brand identities and digital products. I specialize in bridging brand design with UX/UI, building scalable design systems, and creating engaging visual experiences for both startups and multinational brands. My career has taken me across Spain and Sweden, collaborating with teams in design studios and tech companies to deliver visual clarity, thoughtful interaction, and measurable results. I thrive on ownership, continuous learning, and turning complex challenges into simple, elegant design solutions.

Available to hire

I’m Lorenzo Appiani, an Italian designer with over a decade of experience shaping brand identities and digital products. I specialize in bridging brand design with UX/UI, building scalable design systems, and creating engaging visual experiences for both startups and multinational brands.
My career has taken me across Spain and Sweden, collaborating with teams in design studios and tech companies to deliver visual clarity, thoughtful interaction, and measurable results. I thrive on ownership, continuous learning, and turning complex challenges into simple, elegant design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Freelance Designer at Sinestesia Design - Design Studio

September 1, 2024 - Present

Freelance designer providing brand identity, web design, marketing materials, editorial design and social media assets for clients; collaborates with a design studio to deliver multi-channel visual solutions and scalable brand systems.

Senior Digital Designer at Above - Physical and Digital Product Innovation Agency

May 1, 2021 - September 1, 2024

Led digital product design focusing on graphic interface design (UX/UI) and governance of large-scale design systems. Key projects include the Electrolux design system and web portal, and the digital interfaces for Scania's Smart Dash vehicles.

Visual & Digital Designer at Detectify

April 1, 2020 - May 1, 2021

Contributed to the development of Crowdsource (UX/UI), built a design system from scratch, conducted user interviews, and iterated with product teams in an agile environment. Supported other teams in adding features and participated in the company's rebranding as brand designer.

Graphic Designer at Relajaelcoco - Graphic Design Studio

October 1, 2014 - December 1, 2019

Worked on visual identity, editorial and infographic projects for national and international clients including Adobe, BBVA, Volkswagen Spain, Campari Switzerland, El País, Fast Company, Hitachi Spain.

Senior Digital Designer at Above

May 1, 2021 - September 1, 2024

During my time at Above (part of Eidra, an international group uniting over 10 companies specialized in digital transformation), I worked on digital products specializing in graphic interface design, both UX and UI, and in the development and management of large-scale design systems. Among the most important projects I worked on are the design system and web portal for the Electrolux group and the digital interfaces for Scania's Smart Dash vehicles.