Lorenzo Ignacio

Implemented premium merchandising methods across store based on campaign activations, colour story, system of dress, and varying inventory counts. Led monthly store-wide merchandising flips, contributing to a 22% sales boost the following day. Designed concise merchandising directive documents for team training. Developed new product layouts for underperforming inventory, increasing sales by 10%.

Supported store performance through consistent guest experience and visual merchandising standards. Regularly helped the team pass sales goals with daily averages of $70K. Contributed to a record $135K sales day during Golden Week and received multiple Arc Huddle shoutouts. Trained new Product Guides (PGs) on transaction processes, radio etiquette, and visual merchandising standards. Coordinated ReBird wash drop-offs and pickups, and handled BOH operations including customer orders, put backs, and inventory organization. Delegated closing tasks to PGs as closing captain.

Led design and production of print and digital collateral for 13 restaurants while maintaining visual cohesion and brand storytelling. Conceptualized and produced multi-media campaigns leveraging in-person media activations, window decals, social posts, and website overhauls. Designed and templated dynamic documents (menus templates, newsletters, employee manual) and trained staff for brand-consistent updates. Art directed and produced the group-wide summer passport program for two years with an $11k budget while managing printer/vendor liaison.