Lorenzo Ignacio

Visual Merchandising Specialist at Arc’teryx (Product Guide, Visual Merchandising)

Implemented premium merchandising methods across store based on campaign activations, colour story, system of dress, and varying inventory counts. Led monthly store-wide merchandising flips, contributing to a 22% sales boost the following day. Designed concise merchandising directive documents for team training. Developed new product layouts for underperforming inventory, increasing sales by 10%.

Experience Arc’teryx Galeries – Top performing store globally, with sales surpassing all of California Product Guide at Arc’teryx

Supported store performance through consistent guest experience and visual merchandising standards. Regularly helped the team pass sales goals with daily averages of $70K. Contributed to a record $135K sales day during Golden Week and received multiple Arc Huddle shoutouts. Trained new Product Guides (PGs) on transaction processes, radio etiquette, and visual merchandising standards. Coordinated ReBird wash drop-offs and pickups, and handled BOH operations including customer orders, put backs, and inventory organization. Delegated closing tasks to PGs as closing captain.

Visual Design Lead / Digital Marketing Manager + Executive Assistant at Kitchen Table Group (MICHELIN Guide-recommended hospitality & restaurant group)

Led design and production of print and digital collateral for 13 restaurants while maintaining visual cohesion and brand storytelling. Conceptualized and produced multi-media campaigns leveraging in-person media activations, window decals, social posts, and website overhauls. Designed and templated dynamic documents (menus templates, newsletters, employee manual) and trained staff for brand-consistent updates. Art directed and produced the group-wide summer passport program for two years with an $11k budget while managing printer/vendor liaison.

Digital Marketing Manager + Executive Assistant at The Acorn Restaurant (MICHELIN Guide-recommended farm-to-table restaurant)

Developed digital content and marketing collateral using poster design, copywriting, studio photography, and user-generated content. Produced a 10-year anniversary block party with 100+ guests, developed floor plans and SketchUp renders, and coordinated with 10+ vendors. Managed social accounts with 30k+ followers and implemented growth strategies to increase engagement by 20%. Studio-photographed dishes for publication on the MICHELIN Guide website.

Lead Designer + Assistant Retail Manager at Vancouver Special (Upscale furniture & objects store focusing on Scandinavian design)

Visual merchandised, art directed, and produced a pop-up furniture & objects experience at the Polygon Gallery, generating $76k in revenue over six weeks. Designed advertising materials including signage, gift cards, and product packaging to maximize brand awareness in-store and online. Maintained customer relations with designers, interior design agencies, and repeat clients to support smooth ordering and pickup processes. Managed four retail staff and led onboarding/training for new colleagues.

Assistant Retail Manager at Vancouver Special – An upscale Scandinavian furniture & design store in Mount Pleasant

Managed and strengthened relationships with designers, interior design agencies, and repeat clients to ensure smooth ordering and pickup processes. Oversaw a team of 4 retail staff, including onboarding and training new colleagues. Provided in-house interior design consultations across varying budget, space, and time constraints. Art directed and produced a furniture & objects pop-up store experience at the Polygon Art Gallery, including large-format window decals, digital collateral, wayfinding signage, store layout, and product merchandising.

Sales Associate at Umbra Store – A showroom & concept store for contemporary furniture and decor

Communicated thorough knowledge of 100+ products to clients and provided tours of designer space with product storytelling. Designed and directed merchandising refreshes to support new product lines. Left role due to 2020 COVID lockdowns.

Freelance Graphic Designer at Freelance

Operate a design and consulting business providing brand development and marketing services across brand identities, multi-platform campaigns, and print/digital collateral. Built a client base of 40+ with increasing client referrals by 30% YoY in 2026. Delivered projects ahead of schedule and surpassed 83% of agreed-upon deadlines. Worked with universities, art institutions, finance companies, print publications, record labels, fashion labels, and restaurants.