I am Lorenzo Rinaudo, professionally known as The Karma Keeper, a Turin-based music producer and live performer specialized in creating high-quality electronic music for advertising, brands, and commercial projects. With a signature hybrid style that blends electro-pop, deep house, and 90s progressive, I produce catchy, emotional, and modern tracks that perfectly fit commercials, promotional videos, corporate events, and social media content. I deliver fully original music — from short jingles and 15-30 second spots to longer brand anthems — always tailored to your brief and target audience. What I offer: -Original jingles and commercial music in electronic / electro-pop style; -Hybrid productions combining electronics with live instruments (guitar and saxophone); -Full live performance services for corporate events, product launches, and private parties; -Vocal recording and production (if needed); -Fast turnaround with professional revisions; -Music adapted precisely to your video, tone, and duration requirements. My experience includes performances for major international brands such as BMW, Jaguar, Porsche, and Volkswagen, as well as exclusive luxury events through Red Oyster and To Be Events. In 2020, I composed the original track “A Glorious Day” for the nationally broadcasted RAI documentary Principi e Prigionieri. I’m reliable, communicative, and passionate about turning your vision into sound. Whether you need energetic music for a product launch, elegant background tracks for a luxury brand, or a memorable jingle that sticks in people’s minds — I can help you create something impactful and professional. Let’s discuss your project and create music that elevates your brand. Looking forward to collaborating!

Lorenzo R.

I am Lorenzo Rinaudo, professionally known as The Karma Keeper, a Turin-based music producer and live performer specialized in creating high-quality electronic music for advertising, brands, and commercial projects. With a signature hybrid style that blends electro-pop, deep house, and 90s progressive, I produce catchy, emotional, and modern tracks that perfectly fit commercials, promotional videos, corporate events, and social media content. I deliver fully original music — from short jingles and 15-30 second spots to longer brand anthems — always tailored to your brief and target audience. What I offer: -Original jingles and commercial music in electronic / electro-pop style; -Hybrid productions combining electronics with live instruments (guitar and saxophone); -Full live performance services for corporate events, product launches, and private parties; -Vocal recording and production (if needed); -Fast turnaround with professional revisions; -Music adapted precisely to your video, tone, and duration requirements. My experience includes performances for major international brands such as BMW, Jaguar, Porsche, and Volkswagen, as well as exclusive luxury events through Red Oyster and To Be Events. In 2020, I composed the original track “A Glorious Day” for the nationally broadcasted RAI documentary Principi e Prigionieri. I’m reliable, communicative, and passionate about turning your vision into sound. Whether you need energetic music for a product launch, elegant background tracks for a luxury brand, or a memorable jingle that sticks in people’s minds — I can help you create something impactful and professional. Let’s discuss your project and create music that elevates your brand. Looking forward to collaborating!

Available to hire

I am Lorenzo Rinaudo, professionally known as The Karma Keeper, a Turin-based music producer and live performer specialized in creating high-quality electronic music for advertising, brands, and commercial projects.
With a signature hybrid style that blends electro-pop, deep house, and 90s progressive, I produce catchy, emotional, and modern tracks that perfectly fit commercials, promotional videos, corporate events, and social media content. I deliver fully original music — from short jingles and 15-30 second spots to longer brand anthems — always tailored to your brief and target audience.

What I offer:
-Original jingles and commercial music in electronic / electro-pop style;
-Hybrid productions combining electronics with live instruments (guitar and saxophone);
-Full live performance services for corporate events, product launches, and private parties;
-Vocal recording and production (if needed);
-Fast turnaround with professional revisions;
-Music adapted precisely to your video, tone, and duration requirements.

My experience includes performances for major international brands such as BMW, Jaguar, Porsche, and Volkswagen, as well as exclusive luxury events through Red Oyster and To Be Events. In 2020, I composed the original track “A Glorious Day” for the nationally broadcasted RAI documentary Principi e Prigionieri.
I’m reliable, communicative, and passionate about turning your vision into sound. Whether you need energetic music for a product launch, elegant background tracks for a luxury brand, or a memorable jingle that sticks in people’s minds — I can help you create something impactful and professional.
Let’s discuss your project and create music that elevates your brand.
Looking forward to collaborating!

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Experience Level

Expert

Language

Italian
Fluent
English
Advanced

Work Experience

Live Music Performer at Red Oyster Italy
January 1, 2017 - December 31, 2019
Live performances of hybrid sets featuring original unreleased tracks (electro-pop, deep house, and progressive), enriched with acoustic instruments; immersive narrative pauses between songs; leadership of the live setup and coordination with To Be Events for premium automotive brands and luxury venues (e.g., Volkswagen @ OGR Torino, Porsche @ Port Genoa, Jaguar @ Turin Motor Show, BMW @ Tenuta Carretta); vocal recording, editing, and production in home and professional studios; preparation and recording of vocals for demos and external projects; complete technical setup and management of live performances (synths, machines, live looping, live mixing); basic mastering for digital releases and streaming platforms.
Composer at Fondazione Teatro Due
January 1, 2020 - December 31, 2020
Original composition 'A Glorious Day' for the documentary 'Principi e Prigionieri' (Teatro Due Parma), directed by Lucia Le Moli Munk and Amedeo Guarnieri; broadcast on national RAITV in 2020.
Live Performer (To Be Events collaboration) at To Be Events
January 1, 2011 - Present
Almost decade-long collaboration performing live at premium automotive brands and high-profile events, including Volkswagen at OGR Torino, Porsche at Turin, Jaguar at Turin Motor Show, BMW at Tenuta Carreta, and other luxury brand events.

Education

European Qualification in Sala-Bar at Piazza dei Mestieri, Torino
January 1, 2006 - December 31, 2008
European qualification at Piazza dei Mestieri, Torino
January 1, 2006 - January 1, 2008

Qualifications

European qualification
January 1, 2006 - January 1, 2008

Industry Experience

Media & Entertainment, Professional Services, Other, Travel & Hospitality