I am a Production Designer with a demonstrated history of delivering exceptional print and digital collateral for brand transformations. My work spans print collateral, marketing collateral, publications, banner ads, mobile applications, retail packaging, labels, and catalogs. I bring an eye for design, composition, typography, and photo selection, along with strong attention to detail and a proactive approach. I thrive in fast-paced environments, managing multiple projects under changing deadlines, and I also edit and retouch images to enhance visual storytelling. Additionally, I have experience developing educational materials, including scripts, to engage and inform audiences.

Lori Kainulainen

I am a Production Designer with a demonstrated history of delivering exceptional print and digital collateral for brand transformations. My work spans print collateral, marketing collateral, publications, banner ads, mobile applications, retail packaging, labels, and catalogs. I bring an eye for design, composition, typography, and photo selection, along with strong attention to detail and a proactive approach. I thrive in fast-paced environments, managing multiple projects under changing deadlines, and I also edit and retouch images to enhance visual storytelling. Additionally, I have experience developing educational materials, including scripts, to engage and inform audiences.

Available to hire

I am a Production Designer with a demonstrated history of delivering exceptional print and digital collateral for brand transformations. My work spans print collateral, marketing collateral, publications, banner ads, mobile applications, retail packaging, labels, and catalogs. I bring an eye for design, composition, typography, and photo selection, along with strong attention to detail and a proactive approach. I thrive in fast-paced environments, managing multiple projects under changing deadlines, and I also edit and retouch images to enhance visual storytelling. Additionally, I have experience developing educational materials, including scripts, to engage and inform audiences.

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Work Experience

Freelance Production Designer at Self-employed
March 1, 2023 - March 1, 2026
Designed and produced newsletters, invitations, business cards, and email banners; laid out newsletters in InDesign; performed image correction in Photoshop; Pantone color matching; produced business cards in InDesign with Illustrator artwork; edited copy while maintaining brand standards; produced email banners in InDesign and edited images in Photoshop.
Studio Artist - Production Designer at Creatis
October 1, 2022 - December 1, 2023
Edited and updated brochures, program guides, and sell sheets in InDesign; produced charts for Health Plans in InDesign.
Production Designer (Freelance) at Friends of the St. Paul Public Library
January 1, 2022 - March 1, 2023
Coordinated and produced using Adobe InDesign, Photoshop and Illustrator: digital banner ads; 2022 Opus & Olives assets; 2022 Minnesota Book Awards assets; email header images; social media headers; finalist brochure design; book cover images; sponsor logo “soup” email.
Publications Specialist at Data Recognition Corporation
December 1, 2015 - May 1, 2020
Publish online and paper assessment forms in a digital workflow; produce state testing materials according to state guidelines; workload, file and color management; provide technical production and quality standards for file building and prepress in Adobe Creative Suite; heavy use of paragraph, character and object style sheets for Manuals, Assessment Guides and Study Guides.
Contract Production Designer at The Creative Group; Lee Carlson Center for Mental Illness; Creative Circle
January 1, 2008 - January 1, 2020
Layout advertising for print ads and packaging; production of signage and bus wraps; collaborated with internal teams to execute design & production of Bentley brochure and sell-sheets; production of mechanicals for retail food products.
Senior Production Artist at Star Tribune
March 1, 2004 - August 1, 2004
Layout and design of ROP retail ads, direct mail, and real estate advertising in InDesign; managed multiple projects with daily/weekly deadlines; design and copy edits.
Marketing Catalog Specialist at Pearson Education
November 1, 2008 - September 1, 2010
Manage catalog content for K-12 education; design and layout; ensure brand strategy and consistency; provide technical production using CS3/CS4; converting from Quark to InDesign.

Education

Electronic Typesetting, Graphic Arts at Hennepin Technical College
December 31, 1980
Digital Marketing Certificate at Cornell University
February 18, 2022
Understanding the Digital Marketing Landscape and the Customer Funnel Assessing Opportunities in Paid Digital Media Assessing Opportunities in Owned Digital Media Implementing an Integrated Digital Marketing Plan
Web Design & Development Certificate at Minneapolis Community & Technical College
December 31, 2009
HTML/XHTML I & II Cascading Style Sheet Creating Web Graphics Dreamweaver I, II, III
Digital Marketing Certificate at Cornell University
January 11, 2030 - May 22, 2026
Web Design & Development Certificate at Minneapolis Community & Technical College
January 11, 2030 - May 22, 2026
InDesign CS Certificate at Hennepin Technical College
January 11, 2030 - January 1, 2003
Advanced Photoshop Certificate at Hennepin Technical College
January 11, 2030 - January 1, 2003
Associates Degree in Typesetting & Graphic Arts at Hennepin Technical College
January 1, 1978 - January 1, 1981
Project Management for Everyone at Employers Association
January 1, 2009 - January 1, 2009

Qualifications

Project Management for Everyone
January 11, 2030 - January 1, 2009

Industry Experience

Education, Healthcare, Non-Profit Organization, Telecommunications, Other, Retail, Media & Entertainment, Professional Services