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I am an affiliate marketing specialist with over 5 years of experience in the travel industry. My track record includes managing affiliate programs for top OTAs and tour operators, helping them achieve high ROI through data-driven strategies. I am passionate about marketing and continuously seek to optimize campaigns for better results. My goal is to build strong relationships with partners and enhance user engagement through creative solutions. In my spare time, I enjoy traveling, running, and spending time with friends over a good board game. I thrive in collaborative environments and always strive to keep learning and growing in my field.…I am an affiliate marketing specialist with over 5 years of experience in the travel industry. My track record includes managing affiliate programs for top OTAs and tour operators, helping them achieve high ROI through data-driven strategies. I am passionate about marketing and continuously seek to optimize campaigns for better results. My goal is to build strong relationships with partners and enhance user engagement through creative solutions. In my spare time, I enjoy traveling, running, and spending time with friends over a good board game. I thrive in collaborative environments and always strive to keep learning and growing in my field.

Lotte Van den Bossche

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I am an affiliate marketing specialist with over 5 years of experience in the travel industry. My track record includes managing affiliate programs for top OTAs and tour operators, helping them achieve high ROI through data-driven strategies. I am passionate about marketing and continuously seek to optimize campaigns for better results. My goal is to build strong relationships with partners and enhance user engagement through creative solutions. In my spare time, I enjoy traveling, running, and spending time with friends over a good board game. I thrive in collaborative environments and always strive to keep learning and growing in my field.…I am an affiliate marketing specialist with over 5 years of experience in the travel industry. My track record includes managing affiliate programs for top OTAs and tour operators, helping them achieve high ROI through data-driven strategies. I am passionate about marketing and continuously seek to optimize campaigns for better results. My goal is to build strong relationships with partners and enhance user engagement through creative solutions. In my spare time, I enjoy traveling, running, and spending time with friends over a good board game. I thrive in collaborative environments and always strive to keep learning and growing in my field.

Available to hire

I am an affiliate marketing specialist with over 5 years of experience in the travel industry. My track record includes managing affiliate programs for top OTAs and tour operators, helping them achieve high ROI through data-driven strategies. I am passionate about marketing and continuously seek to optimize campaigns for better results. My goal is to build strong relationships with partners and enhance user engagement through creative solutions.
In my spare time, I enjoy traveling, running, and spending time with friends over a good board game. I thrive in collaborative environments and always strive to keep learning and growing in my field.

Skills

Google Ads

SEO

Experience Level

Google Ads

Expert

SEO

Expert

Work Experience

Marketing Manager at Paddle.be

January 1, 2024 - Present

Leading marketing and digital communication for a CMS provider in the public sector. I manage paid media (Google Ads, Facebook Ads, LinkedIn ads), content creation, SEO, and cross-team coordination while applying data insights to continuously optimize campaign performance and user engagement.

Travel Campaign Manager / International Account Manager – Affiliate Marketing at TradeTracker Belgium

January 1, 2019 - January 1, 2024

Managed affiliate campaigns for international travel clients across multiple European markets. Developed acquisition strategies, monitored partner performance, and optimized campaigns based on data analysis and ROI.

Sales Consultant at Dreambaby

January 1, 2014 - January 1, 2019

Provided in-depth customer support and upselling strategies while contributing to in-store campaign execution.

Marketing & Communication Intern at Het Geluidshuis

January 1, 2019 - January 1, 2019

Assisted in marketing campaign planning, communication strategies, and online content creation.

Marketing & Communication Intern at BBDO The Farm

January 1, 2018 - January 1, 2018

Contributed to various marketing activities including campaign planning and online content creation.