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I'm a senior digital marketing and creative project manager with eight years of experience working with global brands like Adidas, FedEx and G-Star Raw. I've led end-to-end campaigns across social media, eCom, CRM, digital apps and retail, managing creative teams, budgets and timelines while keeping quality and brand standards at the heart of everything. I have a particular love for loyalty programs, having worked on membership campaigns that drove real engagement and results. I enjoy writing creative and marketing briefs and I'm equally comfortable working on a global scale and diving into localizations, identifying local needs and making sure campaigns truly resonate with their audience. I thrive in fast-paced environments, love bringing teams together around ambitious goals, and genuinely care about delivering work that makes an impact. Best, Louisa…I'm a senior digital marketing and creative project manager with eight years of experience working with global brands like Adidas, FedEx and G-Star Raw. I've led end-to-end campaigns across social media, eCom, CRM, digital apps and retail, managing creative teams, budgets and timelines while keeping quality and brand standards at the heart of everything. I have a particular love for loyalty programs, having worked on membership campaigns that drove real engagement and results. I enjoy writing creative and marketing briefs and I'm equally comfortable working on a global scale and diving into localizations, identifying local needs and making sure campaigns truly resonate with their audience. I thrive in fast-paced environments, love bringing teams together around ambitious goals, and genuinely care about delivering work that makes an impact. Best, Louisa

Louisa Kock

Project Manager, Digital Marketer, Marketing Strategist, +2

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I'm a senior digital marketing and creative project manager with eight years of experience working with global brands like Adidas, FedEx and G-Star Raw. I've led end-to-end campaigns across social media, eCom, CRM, digital apps and retail, managing creative teams, budgets and timelines while keeping quality and brand standards at the heart of everything. I have a particular love for loyalty programs, having worked on membership campaigns that drove real engagement and results. I enjoy writing creative and marketing briefs and I'm equally comfortable working on a global scale and diving into localizations, identifying local needs and making sure campaigns truly resonate with their audience. I thrive in fast-paced environments, love bringing teams together around ambitious goals, and genuinely care about delivering work that makes an impact. Best, Louisa…I'm a senior digital marketing and creative project manager with eight years of experience working with global brands like Adidas, FedEx and G-Star Raw. I've led end-to-end campaigns across social media, eCom, CRM, digital apps and retail, managing creative teams, budgets and timelines while keeping quality and brand standards at the heart of everything. I have a particular love for loyalty programs, having worked on membership campaigns that drove real engagement and results. I enjoy writing creative and marketing briefs and I'm equally comfortable working on a global scale and diving into localizations, identifying local needs and making sure campaigns truly resonate with their audience. I thrive in fast-paced environments, love bringing teams together around ambitious goals, and genuinely care about delivering work that makes an impact. Best, Louisa

Available to hire

I’m a senior digital marketing and creative project manager with eight years of experience working with global brands like Adidas, FedEx and G-Star Raw. I’ve led end-to-end campaigns across social media, eCom, CRM, digital apps and retail, managing creative teams, budgets and timelines while keeping quality and brand standards at the heart of everything.

I have a particular love for loyalty programs, having worked on membership campaigns that drove real engagement and results. I enjoy writing creative and marketing briefs and I’m equally comfortable working on a global scale and diving into localizations, identifying local needs and making sure campaigns truly resonate with their audience.

I thrive in fast-paced environments, love bringing teams together around ambitious goals, and genuinely care about delivering work that makes an impact.

Best,
Louisa

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Work Experience

Senior Creative Project Manager / Marketing Consultant at Bloom Studios

June 1, 2025 - March 1, 2026

Partnered with major brands to integrate AI-driven content workflows, ensuring product accuracy and maintaining authentic, on-brand creative output. Led a creative team while managing budgets, resourcing, and end-to-end delivery; developed AI-informed processes and R&D initiatives to improve workflow efficiency. Translated marketing briefs into actionable creative plans and used AI workflows to support faster localization, smarter testing, and higher-quality content creation.

Senior Product Marketing Manager at FedEx

June 1, 2023 - June 1, 2025

Planned and executed go-to-market and go-to-sales strategies for a new online shipping tool. Led global campaign planning and toolkit handovers, ensuring marketing content was clear, effective, and locally adapted across regions. Maintained and refined the tool’s online presence, keeping all digital touchpoints accurate, current, and aligned with the value proposition.

Senior Manager Membership Planning at adidas AG

June 1, 2021 - January 1, 2023

Seasonal campaign integration of the global adidas membership program. Defined strategies to acquire & convert new members by building personalized reward systems based on the consumers interest and shopping behavior. Responsible to handover global toolkits to markets & to support markets on their local executions. Biggest achievement: 'Run for the Ocean 2022' & 'Fly with the Team' a membership-led activation in collaboration with the Bu Football and the related A-Clubs (Bayern Munich, Arsenal, etc.)

Senior Creative Project Manager at adidas AG

March 1, 2019 - May 1, 2021

Part of the in-house creative agency, managing multiple teams of creatives to deliver global digital campaigns across eCom, CRM, social media, Digital Applications and Retail. Leading, managing and overseeing campaigns in their full lifecycle, from brief to completion, ensuring the project remains on-time and on-budget without compromising quality. Biggest achievement: Project lead of “adidas Creators Club Week 2020” (Membership Programs) in which 74 million Members generated sales.

Digital Marketing Manager at G-Star RAW

August 1, 2018 - March 1, 2019

Digital campaign management, content strategy and project management across various digital channels. Initiating the creation of a mobile-first approach and digital optimized content.

Digital Marketing Manager at adidas AG

October 1, 2017 - July 1, 2018

Global campaign and communication strategy for own eCom and adidas app activations. Creation of go-to-market plans, brand calendar and milestones. Develop consumer engagement strategies that ensure a seamless holistic consumer experience. Campaign lead of e.g.; adidas Tennis x Pharrell Williams; adidas Swim x Parley and adidas Rugby Dual Instinct & All Blacks and others.

Assistant Manager Concept to Consumer at adidas AG

September 1, 2015 - September 1, 2017

Supported end-to-end concept-to-consumer processes, coordinating cross-functional teams and stakeholders to translate consumer insights into tested concepts and activations.

Product Marketing Internship at adidas AG

March 1, 2015 - September 1, 2015

Product marketing internship contributing to campaigns and market research; assisted product marketing efforts in alignment with brand goals.