I’m a creative and passionate digital marketer with a strong understanding of what truly connects with audiences and keeps them engaged. With experience managing social media and digital marketing strategies across a diverse range of brands, I bring a well-rounded mix of strategy, content creation and social media management skills across both paid and organic channels. I’ve worked both in-house for a global FMCG company and at a small business-focused creative agency, giving me the ability to adapt to different brands, audiences and business needs. I’m particularly passionate about brand growth, creative strategy and turning ideas into engaging campaigns that resonate with the audience.

I’m a creative and passionate digital marketer with a strong understanding of what truly connects with audiences and keeps them engaged. With experience managing social media and digital marketing strategies across a diverse range of brands, I bring a well-rounded mix of strategy, content creation and social media management skills across both paid and organic channels. I’ve worked both in-house for a global FMCG company and at a small business-focused creative agency, giving me the ability to adapt to different brands, audiences and business needs. I’m particularly passionate about brand growth, creative strategy and turning ideas into engaging campaigns that resonate with the audience.

Available to hire

I’m a creative and passionate digital marketer with a strong understanding of what truly connects with audiences and keeps them engaged. With experience managing social media and digital marketing strategies across a diverse range of brands, I bring a well-rounded mix of strategy, content creation and social media management skills across both paid and organic channels. I’ve worked both in-house for a global FMCG company and at a small business-focused creative agency, giving me the ability to adapt to different brands, audiences and business needs. I’m particularly passionate about brand growth, creative strategy and turning ideas into engaging campaigns that resonate with the audience.

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Work Experience

Digital Marketing Specialist at Design Juice
June 1, 2025 - August 1, 2026
Managed and optimized paid Meta ad campaigns using Meta Ads Manager. Reported on paid Meta ad performance and provided improvement recommendations. Curated EDMs using Mailchimp. Developed and executed organic social media strategies and content across multiple brands, using data and audience insights to refine content and strategy. Assisted with influencer PR activities, including briefing and shot list creation for social brand shoots, and supported influencer/gifted campaigns. Collaborated with stakeholders including external agencies and brand/marketing managers, and reported on organic social performance.
Social Content Creator at Asahi Beverages
January 1, 2023 - June 1, 2025
Created and implemented digital marketing strategies with a focus on organic social media. Produced platform-fit content for Facebook and Instagram, including UGC-style low-fi content and graphically designed assets. Managed multiple social media pages for different brands and engaged with consumers via community management. Contributed to content publishing and ongoing audience engagement across the portfolio.
Digital Marketing Specialist at Surmanti
June 1, 2022 - January 1, 2023
Created and scheduled social media posts and set up paid ads using Meta Ads Manager. Copied/edited content for the retail website via Shopify. Wrote blog posts aligned to current industry trends.
Marketing and Content Coordinator at Foodprint
May 1, 2021 - May 20, 2022
Created and scheduled social media posts and set up paid ads using Meta Ads Manager. Wrote blog posts and monthly EDMs, and supported the wider marketing team with campaign launches.

Education

Conjoint Degree in Communication Studies and Business majoring in Advertising and Brand Creativity and Marketing at Auckland University of Technology
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Travel & Hospitality