I'm Louis Crabbe, an event producer & digital marketer with 8 years of professional experience leading end-to-end production. I excel at interpreting creative briefs and translating them into actionable production plans, managing budgets, timelines, and vendor relationships for live events. My digital marketing skills entail brand activations, creative direction, and team leadership with hands-on experience in website design and paid advertising. I thrive on cross-functional collaboration and delivering experiences that engage audiences while driving business outcomes.…

Louis Crabbe

PRO

I'm Louis Crabbe, an event producer & digital marketer with 8 years of professional experience leading end-to-end production. I excel at interpreting creative briefs and translating them into actionable production plans, managing budgets, timelines, and vendor relationships for live events. My digital marketing skills entail brand activations, creative direction, and team leadership with hands-on experience in website design and paid advertising. I thrive on cross-functional collaboration and delivering experiences that engage audiences while driving business outcomes.…

Next availability:
June 3, 2026

I’m Louis Crabbe, an event producer & digital marketer with 8 years of professional experience leading end-to-end production. I excel at interpreting creative briefs and translating them into actionable production plans, managing budgets, timelines, and vendor relationships for live events.

My digital marketing skills entail brand activations, creative direction, and team leadership with hands-on experience in website design and paid advertising. I thrive on cross-functional collaboration and delivering experiences that engage audiences while driving business outcomes.

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Language

English
Fluent

Work Experience

Project & Marketing Manager at Motive Unknown
March 27, 2023 - January 9, 2026
- Led an industry-first consumer brand activation in partnership with Deliveroo & AJ Tracey. Coordinated cross-functional teams including label, management, and the app. - Managed the project timeline and operational mechanics for AJ’s ‘Not Even A Tour’ campaign. Grew his CRM list by 20,000 contacts. - Led the digital strategy for 3 top 10 album campaigns in 2025: Maribou State, Black Country, New Road & Barry Can’t Swim. - Managed content creation and shoot production, coordinating crew and talent to generate Ninja Tune's largest winter sale revenue.
Founder & Event Producer at Next Up Events
September 10, 2018 - March 3, 2023
- Produced 12, 400+ person sell out experiential events from brief to execution. - Oversaw on-site event setup, execution, and breakdown, managing artists, creatives, and venue staff in fast paced environments. - Sourced and managed external vendor contracts for technical site builds, including custom visual displays and CRT TV rentals. - Directed all logistics, budgeting and P&L. - Created physical ticket activations.
Digital Manager at Lex Records
January 19, 2026 - May 1, 2026
- Designed and built Lord Jah-Monte Ogbon’s website. Created QR code stickers for his ongoing tour directing to his website to grow owned data. Signups received an unreleased MP3. - Constructed & executed the UGC & fan engagement strategy for GENA using Cobrand insights.
Marketing & Insights Consultant at Substance
January 19, 2026 - May 22, 2026
- Implementing marketing systems for social value organisation based in football. - Designing company CRM & knowledge bases with software tools Notion, Attio & Notebook LM.

Education

BA (Hons) Event Management at BIMM Bristol
September 2, 2019 - May 31, 2022

Qualifications

Radio Host
October 25, 2018 - April 26, 2030
Radio host showcasing local upcoming musicians in Manchester & Bristol.
FA Qualified Coach
September 1, 2014 - March 28, 2030
FA Registered Coach. Managed local community football U14's team.
FA Qualified Referee
September 2, 2013 - August 2, 2030
FA Qualified Referee. Refereed games across Manchester's counties and academy teams.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    uniE621 QR Code Stickers & Web Design Data Capture
    Designed and deployed physical QR stickers to capture data at live events. Built the backend website architecture and managed the automated MP3 reward delivery. See my full portfolio here: https://www.twine.net/signin…
    uniE621 AJ Tracey x Deliveroo Brand Activation
    Project managed an industry-first activation with AJ Tracey. Coordinated cross-functional teams (label, mgmt, delivery app) to sell albums via Deliveroo. See my full portfolio here: https://www.twine.net/signin…
    uniE621 CRT TV Set Design
    Sourced, negotiated, and managed external vendors for CRT TV rentals, coordinating custom visual displays and a technical stage build. See full portfolio here: https://www.twine.net/signin…
    uniE608 Pokemon Physical Ticket Activations
    Produced physical 'Pokecard' e- ticket alternatives, managing design, printing logistics, and distribution to drive pre/post- event UGC. Portfolio here: https://www.twine.net/signin…