I am a highly versatile professional with a strong track record in sales and extensive experience spanning e-commerce, retail, merchandising, manufacturing, category management, and sales & marketing. I have robust commercial acumen with a deep understanding of brand building, strategic positioning, market analysis, product development, and international sourcing and trading. I am adept at driving sales growth and recognized for my outstanding communication skills, capable of engaging with employees across all organizational levels. I enjoy leading and mentoring international teams and collaborating across departments to execute comprehensive business strategies effectively.

Louise Chiu

I am a highly versatile professional with a strong track record in sales and extensive experience spanning e-commerce, retail, merchandising, manufacturing, category management, and sales & marketing. I have robust commercial acumen with a deep understanding of brand building, strategic positioning, market analysis, product development, and international sourcing and trading. I am adept at driving sales growth and recognized for my outstanding communication skills, capable of engaging with employees across all organizational levels. I enjoy leading and mentoring international teams and collaborating across departments to execute comprehensive business strategies effectively.

Available to hire

I am a highly versatile professional with a strong track record in sales and extensive experience spanning e-commerce, retail, merchandising, manufacturing, category management, and sales & marketing. I have robust commercial acumen with a deep understanding of brand building, strategic positioning, market analysis, product development, and international sourcing and trading.

I am adept at driving sales growth and recognized for my outstanding communication skills, capable of engaging with employees across all organizational levels. I enjoy leading and mentoring international teams and collaborating across departments to execute comprehensive business strategies effectively.

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Language

English
Fluent
Chinese
Fluent
Chinese
Fluent
Japanese
Beginner

Work Experience

E-commerce Director, Global at Strawberry Cosmetics Services, Hong Kong
April 30, 2024 - July 21, 2025
Directed global e-commerce operations managing a diverse portfolio of 3rd party marketplaces across multiple regions including Hong Kong, Taiwan, Japan, Korea, Southeast Asia, Australia, New Zealand, the US, UAE, and Saudi Arabia. Strategically increased sales and brand visibility with innovative marketing strategies. Streamlined partner relations and managed drop-ship and wholesale models. Led and mentored international teams in Hong Kong, Malaysia, and Korea. Diversified and expanded product offerings beyond Beauty & Cosmetics. Conducted market research identifying new trends and fostered teamwork across departments such as Merchandising, Finance, and Logistics.
Online Business Development Director, Asia Pacific at PVH Asia Limited, Hong Kong
June 30, 2021 - July 21, 2025
Drove an 83% year-over-year sales increase in 3rd party online business. Launched flagship stores for Calvin Klein and Tommy Hilfiger on major marketplaces enhancing brand presence across various Asian regions. Tripled online wholesale business. Managed full P&L responsibilities, product assortment, allocation, and marketing strategies. Negotiated contracts and cultivated business opportunities and partnerships. Regularly optimized distribution mix aligning with brand strategy.
Customer Success Director, Greater China at Payoneer Inc., Hong Kong
September 30, 2018 - July 21, 2025
Empowered SMBs and professional clients in China with Payoneer's flexible and secure payment solutions. Developed and executed go-to-market strategies expanding financial service capabilities. Led cross-department collaboration to enhance service offerings, drove business growth via cross-selling, strategic marketing, and customer engagement.
Senior Category Manager at ebay International Hong Kong Ltd, Hong Kong
November 30, 2017 - July 21, 2025
Managed Fashion, Health & Beauty, Home & Garden, Toys & Sporting goods categories. Received awards recognizing contributions to customer experiences and business success. Drove significant GMV growth across categories and built up private label sellers. Supported Greater China sellers in category expansion and optimization of online store features.
Key Account Manager at Linmark Group Ltd.
April 30, 2010 - July 21, 2025
Led account development growing PCH account to USD 2.8 million in revenue within one year. Doubled turnover for Volcom account. Managed Sales & Development teams across Hong Kong, Thailand, and Shenzhen. Maintained relationships with major international clients including brands like Gymboree, Macy's, Victoria's Secret, and Armani Exchange.
Merchandise Manager at Next Sourcing Ltd, Hong Kong (Next PLC UK)
December 31, 2005 - July 21, 2025
Managed home product categories ensuring high-quality production through top-tier factory selection. Enhanced profitability by identifying gaps and improving product quality, customer satisfaction, margins, and market share.
Associate Sourcing Manager - Home division at Sears Canada Inc., Toronto, Canada
November 30, 2004 - July 21, 2025
Directed international buying process supporting merchandising and import suppliers. Conducted factory assessments analyzing production capacities and workmanship quality to align with standards. Provided strategic advice on trade issues and sourcing best practices.
Apparel Sourcing Coordinator – Men's, Women's & Children's divisions at Sears Canada Inc., Toronto, Canada
January 1, 2003 - July 21, 2025
Supported sourcing operations for apparel divisions including men’s, women’s, and children’s. Assisted with procurement related strategies and coordination.
Finance Associate - AP/AR/Inventory Depts at Sears Canada Inc., Toronto, Canada
March 1, 2000 - July 21, 2025
Solely managed financial accounts for 22 store locations ensuring fiscal oversight and control. Accurately compiled and verified financial data for reporting system precision.

Education

Master of Business Administration at University Of Birmingham, United Kingdom
July 1, 2008 - July 31, 2008
Bachelor of Commerce at University Of Toronto, Canada
August 1, 1998 - August 31, 1998
HKAL at Good Hope School, Hong Kong
June 1, 1994 - June 30, 1994

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Wholesale & Distribution, Manufacturing, Financial Services

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