Louise Chiu

Available to hire

I am a highly versatile professional with a strong track record in sales and extensive experience spanning e-commerce, retail, merchandising, manufacturing, category management, and sales & marketing.

About

I am a highly versatile professional with a strong track record in sales and extensive experience spanning e-commerce, retail, merchandising, manufacturing, category management, and sales & marketing. I have robust commercial acumen with a deep understanding of brand building, strategic positioning, market analysis, product development, and international sourcing and trading.

I am adept at driving sales growth and recognized for my outstanding communication skills, capable of engaging with employees across all organizational levels. I enjoy leading and mentoring international teams and collaborating across departments to execute comprehensive business strategies effectively.

  • 25 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • ChineseFluent
  • ChineseFluent
  • JapaneseBeginner

Industry experience

  • Retail
  • Consumer Goods
  • Wholesale & Distribution
  • Manufacturing
  • Financial Services

More experts in Hong Kong, Hong Kong

Work experience· 9 roles

E-commerce Director, Global · Strawberry Cosmetics Services, Hong KongApr 2024 – Jul 2025 · 1 yr 4 mos

Directed global e-commerce operations managing a diverse portfolio of 3rd party marketplaces across multiple regions including Hong Kong, Taiwan, Japan, Korea, Southeast Asia, Australia, New Zealand, the US, UAE, and Saudi Arabia. Strategically increased sales and brand visibility with innovative marketing strategies. Streamlined partner relations and managed drop-ship and wholesale models. Led and mentored international teams in Hong Kong, Malaysia, and Korea. Diversified and expanded product offerings beyond Beauty & Cosmetics. Conducted market research identifying new trends and fostered teamwork across departments such as Merchandising, Finance, and Logistics.

Online Business Development Director, Asia Pacific · PVH Asia Limited, Hong KongJun 2021 – Jul 2025 · 4 yrs 2 mos

Drove an 83% year-over-year sales increase in 3rd party online business. Launched flagship stores for Calvin Klein and Tommy Hilfiger on major marketplaces enhancing brand presence across various Asian regions. Tripled online wholesale business. Managed full P&L responsibilities, product assortment, allocation, and marketing strategies. Negotiated contracts and cultivated business opportunities and partnerships. Regularly optimized distribution mix aligning with brand strategy.

Customer Success Director, Greater China · Payoneer Inc., Hong KongSep 2018 – Jul 2025 · 6 yrs 11 mos

Empowered SMBs and professional clients in China with Payoneer's flexible and secure payment solutions. Developed and executed go-to-market strategies expanding financial service capabilities. Led cross-department collaboration to enhance service offerings, drove business growth via cross-selling, strategic marketing, and customer engagement.

Senior Category Manager · ebay International Hong Kong Ltd, Hong KongNov 2017 – Jul 2025 · 7 yrs 9 mos
Key Account Manager · Linmark Group Ltd.Apr 2010 – Jul 2025 · 15 yrs 4 mos
Merchandise Manager · Next Sourcing Ltd, Hong Kong (Next PLC UK)Dec 2005 – Jul 2025 · 19 yrs 8 mos
Associate Sourcing Manager - Home division · Sears Canada Inc., Toronto, CanadaNov 2004 – Jul 2025 · 20 yrs 9 mos
Apparel Sourcing Coordinator – Men's, Women's & Children's divisions · Sears Canada Inc., Toronto, CanadaJan 2003 – Jul 2025 · 22 yrs 7 mos

Education

Master of Business Administration · University Of Birmingham, United Kingdom2008
Bachelor of Commerce · University Of Toronto, Canada1998
HKAL · Good Hope School, Hong Kong1994

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