Hi, I’m Louise Reynolds a Manchester-based freelance social media manager with 6+ years of experience building and delivering strategy for founder-led and fast-growing brands. I specialise in content planning, community engagement and performance reporting across Instagram, TikTok, Facebook and LinkedIn, helping brands grow audiences organically and convert subscribers through targeted content journeys. I’ve led creative direction, produced short-form videos, and created visual assets using Canva, Photoshop and CapCut to maintain consistent brand presence and high-quality content. I’m highly organized, proactive and comfortable operating at pace in lean, agile teams. I excel at supporting senior social leads, coordinating cross-team reporting, and translating data into clear recommendations that align with marketing objectives.

Louise Reynolds

Hi, I’m Louise Reynolds a Manchester-based freelance social media manager with 6+ years of experience building and delivering strategy for founder-led and fast-growing brands. I specialise in content planning, community engagement and performance reporting across Instagram, TikTok, Facebook and LinkedIn, helping brands grow audiences organically and convert subscribers through targeted content journeys. I’ve led creative direction, produced short-form videos, and created visual assets using Canva, Photoshop and CapCut to maintain consistent brand presence and high-quality content. I’m highly organized, proactive and comfortable operating at pace in lean, agile teams. I excel at supporting senior social leads, coordinating cross-team reporting, and translating data into clear recommendations that align with marketing objectives.

Available to hire

Hi, I’m Louise Reynolds a Manchester-based freelance social media manager with 6+ years of experience building and delivering strategy for founder-led and fast-growing brands. I specialise in content planning, community engagement and performance reporting across Instagram, TikTok, Facebook and LinkedIn, helping brands grow audiences organically and convert subscribers through targeted content journeys. I’ve led creative direction, produced short-form videos, and created visual assets using Canva, Photoshop and CapCut to maintain consistent brand presence and high-quality content.

I’m highly organized, proactive and comfortable operating at pace in lean, agile teams. I excel at supporting senior social leads, coordinating cross-team reporting, and translating data into clear recommendations that align with marketing objectives.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Social Media Manager at Natela Media — Digital Marketing Agency
January 1, 2021 - January 1, 2026
Founded and led a boutique social media agency serving 10+ founder-led and small business clients across lifestyle, wellness, fitness and law sectors. Managed end-to-end social media strategy and day-to-day posting across Instagram, TikTok, Facebook and LinkedIn, ensuring consistent brand presence and high content quality. Delivered weekly and monthly performance reports with data-driven insights and strategic recommendations, sharing findings clearly with clients and stakeholders. Grew client audiences organically by up to 30% through strategic content planning, trend-led creative direction and active community engagement. Increased newsletter subscriptions by 50% through targeted content sequencing and compelling email campaigns. Created all visual assets, short-form videos and UGC content using Canva, Photoshop and CapCut. Notable project: social media and brand launch for a Miss Brazil contestant (Jun–Jul 2023), delivering significant audience growth and a successful product laun
Social Media Manager at Cumorah Career Services
August 1, 2023 - December 1, 2023
Supported the wider marketing team with content creation, posting schedules and community management across multiple platforms. Produced branded visuals and short-form videos aligned with campaign goals and brand tone of voice. Coordinated and delivered monthly performance reports to senior stakeholders, presenting data clearly and accurately. Ensured brand consistency and reporting was kept up to date and shared with the wider team.
Freelance Social Media Manager at Various founder-led businesses (Brazil & Remote)
January 1, 2020 - November 1, 2021
Delivered social media management and content creation for small founder-led businesses in health, education and beauty sectors. Built tailored content strategies and maintained consistent posting schedules across platforms. Created branded visuals and video content using Canva and Photoshop.

Education

BA/BSc Honours (in progress) — Business & Law at The Open University
January 1, 2025 - January 1, 2026

Qualifications

A Level — Business and Management
January 11, 2030 - May 29, 2026
Google Project Management — Google Mobile Academy
January 1, 2024 - January 1, 2025
HubSpot Inbound Marketing Certification
January 1, 2024 - May 29, 2026
Social Media Marketing — Ensign College
January 1, 2022 - May 29, 2026
Creative Content Creation — LinkedIn Learning
January 1, 2022 - May 29, 2026
Graphic Design for Social Media (Canva, Adobe Creative Suite, Figma) — Hotmart
January 1, 2021 - May 29, 2026
Short Video Creation for TikTok & Meta — Hotmart
January 1, 2021 - May 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Retail