Louis Webster

Capture, edit, and colour grade video and event content. Selected projects include ALPHA UK “This is Alpha Sheffield” event coverage and Hill song UK “Heart For The Mission 26 Interview,” as well as Forma Ministry School event coverage and multiple music video and vlog edits including COPDAT “It’s A Mazza” Vlog and other COPDAT music videos, plus SARGE “YSL” (captured/edited/colour graded).

Oversee all aspects of the brand’s digital content, including graphic design, photography, video production, and campaign assets. Responsible for designing seasonal collections, creating weekly video & photo content, planning and executing video campaigns, and activating seasonal campaigns. Manage weekly newsletters and CRM, and create assets for META Ads. Own the creative process from concept through to final delivery for e-commerce imagery and social media content.

Lead weekly, monthly, and seasonal sales reporting to support sales and buying teams; film and edit seasonal photo and video campaigns; optimize creative assets for organic and paid social. Launched an artist-led influencer series generating 150k views in 12 months, and managed Facebook and Instagram ad spend achieving 3.5x ROAS. Improved returning customer rates by an average of 4% annually, and maintained an average email click-through rate of 2.76%.