Available to hire
I am a passionate, internationally experienced professional who has worked across Australia, England, and Japan in senior, multi-dimensional roles spanning publishing and corporate communications. For the past 20 years, I have managed and operated my own consultancy firms, working with major companies on business intelligence, crisis communications, marketing and branding, community engagement, internal and external communications, and content creation.
More recently, I provide fractional marketing leadership to professional services firms—building integrated marketing strategies, thought leadership programs, and business development initiatives that generate qualified leads and strengthen market positioning. I also bring prior senior publishing experience, leading busy newsrooms, managing multi-million-dollar budgets, and delivering complex projects on schedule, supported by a Negative Vetting Level 1 Security Clearance.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Fractional Marketing Director at Oasis Partners (Role contract May 2026 – August 2026)
May 1, 2026 - August 31, 2026Provides strategic marketing leadership for a boutique mergers and acquisitions advisory firm. Develops and implements an integrated marketing and communications strategy aligned to growth objectives. Creates a 12-month client onboarding and marketing framework (content marketing, digital communications, PR, lead generation). Researches, writes and produces an e-book and supporting website/content, and develops branding, website copy, sales collateral, presentations, articles and thought leadership to position the firm as a trusted adviser. Builds a recurring content calendar and advises the CEO on marketing strategy, stakeholder engagement, digital marketing, lead generation, and brand positioning; recommends CRM and process improvements to improve acquisition and engagement.
Senior Director – Publishing and Content at Open Law / BarNet
January 1, 2026 - June 30, 2026Operational and strategic responsibility for non-academic publishing and stakeholder growth, including project origination and delivery. Leads cross-functional product and service development, and designs economically sustainable editorial and commercial plans across print and online to accelerate growth. Manages staff in the publishing/operations team, setting goals and monitoring progress; supports delivery to clients including major infrastructure and government stakeholders.
Communications Manager / Technical Writer (Short-term projects) at Open Law / BarNet
July 1, 2025 - December 31, 2025Provides communications and tender writing guidance for Australian Naval Infrastructure Stage 2 (NPSCY Prime Prequalification) for a nuclear-powered submarine construction yard consortium. Produces strategic communications and written direction for Southern Renewal Partners’ EOI for Christchurch Men’s Prison rebuild in New Zealand. Conducts stakeholder engagement and communication planning across internal and external parties and develops reusable communications-related tools integrated into program management activities.
Content Strategy Manager at Australian Digital Health Agency (Commonwealth Government)
March 1, 2025 - June 1, 2025Created, wrote and edited the National Adoption and Implementation Strategy for Digital Health Standards. Analyzed consultation material, national reports and research; crafted the strategy and roadmap for a national audience in line with the agency's style guide; supported preparation of consultation material and collaboration across internal and external stakeholders.
Business Analyst at Customer Science
October 1, 2024 - March 31, 2025Develops and facilitates bespoke training modules for document creation, finalisation, updating and storage to ensure standardisation and efficiency. Designs training evaluation (tests, roleplays) for knowledge verification and participant satisfaction measurement using data analysis. Ensures document quality via review and editing against standards and guidelines. Conducts research, analysis and workshops and writes documents that communicate complex technical concepts to varied audiences.
Business Analyst/Technical Writer at Customer Science
October 1, 2024 - March 1, 2025Developed and facilitated bespoke training modules on document creation, finalisation, updating and storage to standardise processes. Designed and delivered training evaluation, including tests and roleplays, and ensured document quality through rigorous review against guidelines. Conducted research, analysis and workshops to translate complex technical concepts into accessible documents.
Marketing Director (Contract) at MBB Group
May 1, 2024 - September 1, 2024Positioned the MBB Group as Australia’s leading infrastructure advisory firm; executed paid campaigns on social media; created a 12-month calendar of branding, content and marketing activities; implemented ongoing branding and marketing initiatives to showcase the firm's capabilities in energy, precincts, transport, rail and road projects.
Strategic Writer and Editor (Consultant) at Asian Development Bank
November 1, 2023 - December 1, 2023Supported PAOD staff in refining and assembling communication materials focused on ADB’s Pacific operations; drafted key messages, publications and knowledge products; contributed to infographics concepts and adherence to ADB standards for annual reports and summaries.
Senior Public Affairs and Media Consultant at Bank of South Pacific Financial Group (BSP)
April 1, 2023 - September 1, 2023Crisis communications management for IT system failures; wrote and edited media statements and press releases; planned media strategies, coordinated with Pacific media and regulators, and led community engagement initiatives.
Senior Communications Manager at icare (NSW Government)
June 1, 2022 - September 30, 2022Delivers strategic communications aligned to icare’s corporate affairs strategy, including consistent messaging, positioning, branding and stakeholder/customer engagement. Ensures communications are aligned and integrated with Nominal Insurer Improvement Plan communications. Provides timely communication recommendations considering multiple stakeholder perspectives and the broader government context on data migration matters. Responds to urgent matters, quickly synthesising inputs across competing project streams and tight deadlines.
Senior Communications Manager at icare
June 1, 2022 - September 1, 2022Delivered proactive and responsive communications, aligning messaging, branding and engagement with Nominal Insurer Improvement Plan communications; advised on data migration-related communications; managed urgent issues across multiple projects.
Senior Communications / Media Manager at NSW Department of Planning and Environment
October 1, 2021 - March 31, 2022Develops proactive and responsive communication and engagement strategies supporting program objectives and projects. Designs, implements and coordinates internal and external communication/engagement activities aligned to operational and corporate priorities, delivering key messages to internal and external audiences. Executes communication and engagement campaigns including logistics, budgets, resources, project plans and reporting. Provides input to internal plans to build workforce unity and information sharing; identifies and escalates sensitive emerging communication issues with operational advice to principal project officers.
Senior Communications/Media Manager at NSW Department of Planning and Environment
October 1, 2021 - March 1, 2022Developed proactive and responsive communications and engagement strategies to support program objectives; coordinated internal and external campaigns, budgets and resources; provided operational advice on emerging issues.
Strategic Writer / Consultant at Chief Information Officer Group (CIOG), Department of Defence
April 1, 2021 - June 30, 2021Supports Defence enterprise ICT portfolio management office functions. Provides writing support to CIOG projects and assists in producing Defence Capability Life Cycle (CLC) artefacts including Business Cases, Joint Capability Needs Statements and Project Execution Strategy documents. Drafts Ministerial and Cabinet submissions; standardises schedule reporting and provides guidance on submission scheduling to Defence senior committees; produces additional briefings/minutes/supporting documentation; supports Commonwealth representatives of the EICTPO as required.
Strategic Writer/Consultant at Chief Information Officer Group (CIOG), Department of Defence, Canberra
April 1, 2021 - June 1, 2021Contributed to Defence Capability Life Cycle (CLC) artefacts, supported Enterprise ICT Portfolio Management Office functions, drafted BCs, JCNS, PES documents; standardized schedule reporting and ministerial submissions; prepared briefings and minutes as required.
Media Consultant at COPC Inc
March 1, 2017 - December 1, 2019Developed Asia-Pacific marketing and PR strategy; engaged crisis communications projects in China; ghost-wrote CEO speeches and thought leadership for the Asia-Pacific region.
Media Consultant at LafargeHolcim Foundation
February 1, 2013 - February 1, 2014Organised an international marketing event for a global sustainability prize; coordinated lectures and partnerships with universities and engineers Australia for knowledge sharing and public engagement.
PR, Branding and Marketing Consultant at LJ Hooker
February 1, 2012 - February 1, 2014Shaped brand identity to position LJ Hooker as the No.1 residential real estate company; secured major cross-promotional partnerships and delivered multi-channel campaigns and top-performing marketing content.
Media Consultant at LafargeHolcim
February 1, 2012 - February 1, 2019Negotiated re-positioning of a $250M quarry project; provided media relations and stakeholder engagement for major infrastructure projects such as Airport Link, Sydney Metro and Western Sydney Infrastructure Plan; developed media strategy and community engagement.
Freelance Journalist and Publisher at LouisWhite.com
February 1, 2006 - PresentJournalism and publishing work including feature articles, influential lists, profiles, news stories, match reports and investigative pieces for leading consumer and contract publications. Undertakes editorial leadership roles (Publisher, Editor-in-Chief, Editor, Business Manager), and publishes/synthesises content across business, finance, property, politics, education, sport, human resources, health, general news and lifestyle. Compiles Top 50 influential businesspeople for The Australian; launched publications including Sydney Swans Yearbook and the official AFL Diary; self-published seven books including a first novel in 2013 and children’s books in 2021. Also delivers corporate communications and publishing projects end-to-end (including budgets, white papers, websites, newsletters, board reports, business plans and media plans) for multinational clients.
Freelance Journalist and Publisher at Self-employed
February 1, 2006 - PresentProduced, edited and published across consumer and contract publications globally; wrote for major outlets including The Australian and AFR; launched multiple publications and authored books.
Director at White Tiger Media Productions Pty Ltd
February 1, 2006 - PresentEstablished and managed a successful media consultancy firm servicing multi-national companies across diverse fields including construction, science and research, real estate, customer service, financial services, mining, enterprise and media. Led sophisticated content, branding and marketing campaigns; produced strategic editorial for clients such as the Asian Development Bank; crisis communications for BSP Bank; comprehensive research for Wesfarmers and ACRWorld; strategic planning and execution of media/PR campaigns for NSW planning departments and Australian Ethical; authored articles for major publications. Built and sustained constructive stakeholder relationships and developed communications tools integrated into program management.
Education
Juris Doctor (Doctor of Law) at University of New South Wales
January 1, 2023 - January 1, 2025Executive Master of Business Administration at Cranfield School of Management
January 11, 2030 - April 15, 2026Graduate Management Qualification (Business Management) at UNSW Business School
January 11, 2030 - April 15, 2026Graduate Diploma in Business (Marketing) at Edith Cowan University
January 11, 2030 - April 15, 2026Bachelor of Arts (Social Sciences) Majors: Journalism, Politics and History at Curtin University of Technology
January 11, 2030 - April 15, 2026Juris Doctor (Doctor of Law) at University of New South Wales
January 1, 2023 - January 1, 2025Executive Master of Business Administration at Cranfield School of Management
January 11, 2030 - August 17, 2026Graduate Management Qualification (Business Management) at UNSW Business School
January 11, 2030 - August 17, 2026Graduate Diploma in Business (Marketing) at Edith Cowan University
January 11, 2030 - August 17, 2026Bachelor of Arts (Social Sciences) - Journalism, Politics and History at Curtin University of Technology
January 11, 2030 - August 17, 2026Qualifications
Juris Doctor (Doctor of Law)
January 1, 2023 - January 1, 2025Executive Master of Business Administration
January 11, 2030 - April 15, 2026Graduate Management Qualification (Business Management)
January 11, 2030 - April 15, 2026Graduate Diploma in Business (Marketing)
January 11, 2030 - April 15, 2026Bachelor of Arts (Social Sciences) Majors: Journalism, Politics and History
January 11, 2030 - April 15, 2026Negative Vetting Level 1 Security Clearance
January 11, 2030 - August 17, 2026Industry Experience
Media & Entertainment, Professional Services, Government, Education, Financial Services, Real Estate & Construction, Energy & Utilities, Manufacturing, Other
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Copywriter
We have the best copywriter experts on Twine. Hire a copywriter today.