Louis White

Provides strategic marketing leadership for a boutique mergers and acquisitions advisory firm. Develops and implements an integrated marketing and communications strategy aligned to growth objectives. Creates a 12-month client onboarding and marketing framework (content marketing, digital communications, PR, lead generation). Researches, writes and produces an e-book and supporting website/content, and develops branding, website copy, sales collateral, presentations, articles and thought leadership to position the firm as a trusted adviser. Builds a recurring content calendar and advises the CEO on marketing strategy, stakeholder engagement, digital marketing, lead generation, and brand positioning; recommends CRM and process improvements to improve acquisition and engagement.

Operational and strategic responsibility for non-academic publishing and stakeholder growth, including project origination and delivery. Leads cross-functional product and service development, and designs economically sustainable editorial and commercial plans across print and online to accelerate growth. Manages staff in the publishing/operations team, setting goals and monitoring progress; supports delivery to clients including major infrastructure and government stakeholders.

Provides communications and tender writing guidance for Australian Naval Infrastructure Stage 2 (NPSCY Prime Prequalification) for a nuclear-powered submarine construction yard consortium. Produces strategic communications and written direction for Southern Renewal Partners’ EOI for Christchurch Men’s Prison rebuild in New Zealand. Conducts stakeholder engagement and communication planning across internal and external parties and develops reusable communications-related tools integrated into program management activities.