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I am a passionate, internationally experienced professional who has worked in Australia, England and Japan across senior, multi-dimensional roles in publishing and the corporate world. Over the past 20 years I have managed and operated my own consultancy firms, delivering a wide range of projects including business intelligence, crisis communications, marketing and branding, long-running community engagement ventures, external and internal communication strategies, and content creation. I have negotiated substantial six- and seven-figure deals with clients such as Apple, Microsoft, UK Government and Channel 4, with strategic partnerships to benefit and leverage each party. I have held senior roles in the publishing industry in Australia and England, where I have led teams of up to 15 in busy newsrooms, managed budgets in excess of $10M, and overseen complex management of multiple projects delivered to schedule. Demonstrating strong leadership and a sound business acumen, I am a team player and an excellent communicator with a strong work ethic.…I am a passionate, internationally experienced professional who has worked in Australia, England and Japan across senior, multi-dimensional roles in publishing and the corporate world. Over the past 20 years I have managed and operated my own consultancy firms, delivering a wide range of projects including business intelligence, crisis communications, marketing and branding, long-running community engagement ventures, external and internal communication strategies, and content creation. I have negotiated substantial six- and seven-figure deals with clients such as Apple, Microsoft, UK Government and Channel 4, with strategic partnerships to benefit and leverage each party. I have held senior roles in the publishing industry in Australia and England, where I have led teams of up to 15 in busy newsrooms, managed budgets in excess of $10M, and overseen complex management of multiple projects delivered to schedule. Demonstrating strong leadership and a sound business acumen, I am a team player and an excellent communicator with a strong work ethic.

Louis White

Copywriter, Writer, Screenplay Writer, +4

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I am a passionate, internationally experienced professional who has worked in Australia, England and Japan across senior, multi-dimensional roles in publishing and the corporate world. Over the past 20 years I have managed and operated my own consultancy firms, delivering a wide range of projects including business intelligence, crisis communications, marketing and branding, long-running community engagement ventures, external and internal communication strategies, and content creation. I have negotiated substantial six- and seven-figure deals with clients such as Apple, Microsoft, UK Government and Channel 4, with strategic partnerships to benefit and leverage each party. I have held senior roles in the publishing industry in Australia and England, where I have led teams of up to 15 in busy newsrooms, managed budgets in excess of $10M, and overseen complex management of multiple projects delivered to schedule. Demonstrating strong leadership and a sound business acumen, I am a team player and an excellent communicator with a strong work ethic.…I am a passionate, internationally experienced professional who has worked in Australia, England and Japan across senior, multi-dimensional roles in publishing and the corporate world. Over the past 20 years I have managed and operated my own consultancy firms, delivering a wide range of projects including business intelligence, crisis communications, marketing and branding, long-running community engagement ventures, external and internal communication strategies, and content creation. I have negotiated substantial six- and seven-figure deals with clients such as Apple, Microsoft, UK Government and Channel 4, with strategic partnerships to benefit and leverage each party. I have held senior roles in the publishing industry in Australia and England, where I have led teams of up to 15 in busy newsrooms, managed budgets in excess of $10M, and overseen complex management of multiple projects delivered to schedule. Demonstrating strong leadership and a sound business acumen, I am a team player and an excellent communicator with a strong work ethic.

Available to hire

I am a passionate, internationally experienced professional who has worked in Australia, England and Japan across senior, multi-dimensional roles in publishing and the corporate world. Over the past 20 years I have managed and operated my own consultancy firms, delivering a wide range of projects including business intelligence, crisis communications, marketing and branding, long-running community engagement ventures, external and internal communication strategies, and content creation. I have negotiated substantial six- and seven-figure deals with clients such as Apple, Microsoft, UK Government and Channel 4, with strategic partnerships to benefit and leverage each party.

I have held senior roles in the publishing industry in Australia and England, where I have led teams of up to 15 in busy newsrooms, managed budgets in excess of $10M, and overseen complex management of multiple projects delivered to schedule. Demonstrating strong leadership and a sound business acumen, I am a team player and an excellent communicator with a strong work ethic.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Director at White Tiger Media Productions Pty Ltd

February 1, 2006 - Present

Established and managed a successful media consultancy firm servicing multi-national companies across diverse fields including construction, science and research, real estate, customer service, financial services, mining, enterprise and media. Led sophisticated content, branding and marketing campaigns; produced strategic editorial for clients such as the Asian Development Bank; crisis communications for BSP Bank; comprehensive research for Wesfarmers and ACRWorld; strategic planning and execution of media/PR campaigns for NSW planning departments and Australian Ethical; authored articles for major publications. Built and sustained constructive stakeholder relationships and developed communications tools integrated into program management.

Content Strategy Manager at Australian Digital Health Agency (Commonwealth Government)

March 1, 2025 - June 1, 2025

Created, wrote and edited the National Adoption and Implementation Strategy for Digital Health Standards. Analyzed consultation material, national reports and research; crafted the strategy and roadmap for a national audience in line with the agency's style guide; supported preparation of consultation material and collaboration across internal and external stakeholders.

Business Analyst/Technical Writer at Customer Science

October 1, 2024 - March 1, 2025

Developed and facilitated bespoke training modules on document creation, finalisation, updating and storage to standardise processes. Designed and delivered training evaluation, including tests and roleplays, and ensured document quality through rigorous review against guidelines. Conducted research, analysis and workshops to translate complex technical concepts into accessible documents.

Marketing Director (Contract) at MBB Group

May 1, 2024 - September 1, 2024

Positioned the MBB Group as Australia’s leading infrastructure advisory firm; executed paid campaigns on social media; created a 12-month calendar of branding, content and marketing activities; implemented ongoing branding and marketing initiatives to showcase the firm's capabilities in energy, precincts, transport, rail and road projects.

Strategic Writer and Editor (Consultant) at Asian Development Bank

November 1, 2023 - December 1, 2023

Supported PAOD staff in refining and assembling communication materials focused on ADB’s Pacific operations; drafted key messages, publications and knowledge products; contributed to infographics concepts and adherence to ADB standards for annual reports and summaries.

Senior Public Affairs and Media Consultant at Bank of South Pacific Financial Group (BSP)

April 1, 2023 - September 1, 2023

Crisis communications management for IT system failures; wrote and edited media statements and press releases; planned media strategies, coordinated with Pacific media and regulators, and led community engagement initiatives.

Senior Communications Manager at icare

June 1, 2022 - September 1, 2022

Delivered proactive and responsive communications, aligning messaging, branding and engagement with Nominal Insurer Improvement Plan communications; advised on data migration-related communications; managed urgent issues across multiple projects.

Senior Communications/Media Manager at NSW Department of Planning and Environment

October 1, 2021 - March 1, 2022

Developed proactive and responsive communications and engagement strategies to support program objectives; coordinated internal and external campaigns, budgets and resources; provided operational advice on emerging issues.

Strategic Writer/Consultant at Chief Information Officer Group (CIOG), Department of Defence, Canberra

April 1, 2021 - June 1, 2021

Contributed to Defence Capability Life Cycle (CLC) artefacts, supported Enterprise ICT Portfolio Management Office functions, drafted BCs, JCNS, PES documents; standardized schedule reporting and ministerial submissions; prepared briefings and minutes as required.

Media Consultant at LafargeHolcim

February 1, 2012 - February 1, 2019

Negotiated re-positioning of a $250M quarry project; provided media relations and stakeholder engagement for major infrastructure projects such as Airport Link, Sydney Metro and Western Sydney Infrastructure Plan; developed media strategy and community engagement.

Media Consultant at LafargeHolcim Foundation

February 1, 2013 - February 1, 2014

Organised an international marketing event for a global sustainability prize; coordinated lectures and partnerships with universities and engineers Australia for knowledge sharing and public engagement.

PR, Branding and Marketing Consultant at LJ Hooker

February 1, 2012 - February 1, 2014

Shaped brand identity to position LJ Hooker as the No.1 residential real estate company; secured major cross-promotional partnerships and delivered multi-channel campaigns and top-performing marketing content.

Media Consultant at COPC Inc

March 1, 2017 - December 1, 2019

Developed Asia-Pacific marketing and PR strategy; engaged crisis communications projects in China; ghost-wrote CEO speeches and thought leadership for the Asia-Pacific region.

Freelance Journalist and Publisher at Self-employed

February 1, 2006 - Present

Produced, edited and published across consumer and contract publications globally; wrote for major outlets including The Australian and AFR; launched multiple publications and authored books.