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I am a Performance Marketing Specialist with 4+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, supporting growth for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies to improve CTR, CPA, and ROAS, with hands-on work across Search, Shopping, Display, YouTube, and Performance Max. I have strong expertise in GA4, Google Tag Manager, Merchant Center, and Looker Studio for tracking, reporting, and performance analysis. I excel at building scalable campaign structures, conducting keyword research and search term analysis, and collaborating with teams to improve efficiency and deliver consistent results across multiple accounts.…I am a Performance Marketing Specialist with 4+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, supporting growth for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies to improve CTR, CPA, and ROAS, with hands-on work across Search, Shopping, Display, YouTube, and Performance Max. I have strong expertise in GA4, Google Tag Manager, Merchant Center, and Looker Studio for tracking, reporting, and performance analysis. I excel at building scalable campaign structures, conducting keyword research and search term analysis, and collaborating with teams to improve efficiency and deliver consistent results across multiple accounts.

Loukas Veledin Sela

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I am a Performance Marketing Specialist with 4+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, supporting growth for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies to improve CTR, CPA, and ROAS, with hands-on work across Search, Shopping, Display, YouTube, and Performance Max. I have strong expertise in GA4, Google Tag Manager, Merchant Center, and Looker Studio for tracking, reporting, and performance analysis. I excel at building scalable campaign structures, conducting keyword research and search term analysis, and collaborating with teams to improve efficiency and deliver consistent results across multiple accounts.…I am a Performance Marketing Specialist with 4+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, supporting growth for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies to improve CTR, CPA, and ROAS, with hands-on work across Search, Shopping, Display, YouTube, and Performance Max. I have strong expertise in GA4, Google Tag Manager, Merchant Center, and Looker Studio for tracking, reporting, and performance analysis. I excel at building scalable campaign structures, conducting keyword research and search term analysis, and collaborating with teams to improve efficiency and deliver consistent results across multiple accounts.

Available to hire

I am a Performance Marketing Specialist with 4+ years of hands-on experience managing and optimizing paid media campaigns across Google Ads, supporting growth for e-commerce and service-based businesses. I translate campaign data into practical optimization strategies to improve CTR, CPA, and ROAS, with hands-on work across Search, Shopping, Display, YouTube, and Performance Max.

I have strong expertise in GA4, Google Tag Manager, Merchant Center, and Looker Studio for tracking, reporting, and performance analysis. I excel at building scalable campaign structures, conducting keyword research and search term analysis, and collaborating with teams to improve efficiency and deliver consistent results across multiple accounts.

Skills

Google Ads

GA4

Looker Studio

Experience Level

Google Ads

Expert

GA4

Expert

Looker Studio

Expert

Language

Albanian

Fluent

Greek, Modern

Fluent

English

Fluent

Work Experience

PPC Account Executive (Google Ads)

November 1, 2025 - Present

Managed multiple Google Ads accounts across Search, Shopping and Performance Max campaigns, ensuring strong performance for e-commerce and lead generation. Supported paid media strategy and campaign structure across multiple Google Ads accounts. Built, launched and optimized campaigns (Search, Shopping, Performance Max) to improve CTR, CPA, and ROAS. Managed budgets and KPIs, optimizing through bid adjustments, audience targeting and Quality Score improvements. Conducted search term analysis and keyword expansion, optimizing targeting with negative keywords, auction insights and impression share. Managed conversion tracking (GTM, GA4, enhanced conversions) and resolved policy and tracking issues. Supported performance reporting, internal reviews and client updates using Google Ads, GA4 and Looker Studio to provide actionable insights.

Performance Digital Marketing Manager at Medusa Marketing, Ioannina

January 1, 2024 - October 31, 2025

Led strategy and execution of multi-channel digital campaigns (Google Search, Display, YouTube, Social) for e-commerce and B2B clients. Set up, monitor, and optimize campaigns to meet ROAS and CPA targets, using advanced bidding strategies and audience segmentation. Manage and troubleshoot tracking through Google Tag Manager, GA4, and enhanced conversions. Develop Looker Studio dashboards for performance reporting and actionable insights. Collaborate on ad creatives, landing pages, and A/B testing for continual performance improvements. Create SOPs and streamline workflows to scale campaign delivery and performance analysis.

Performance Digital Marketer at Medusa Marketing, Ioannina

December 1, 2021 - December 31, 2023

Supported full-funnel paid campaigns with a focus on Google Ads (Search, Display, Video, and Shopping). Optimized product feeds using Google Merchant Center for e-commerce clients. Contributed to strategic planning, keyword research, and competitor analysis. Monitored key KPIs and implemented optimization strategies to improve CTR, CVR, and ROAS.