I’m a British beauty & lifestyle UGC creator and social media professional with 4 years of industry experience. From creating content to managing influencer campaigns, my work is a blend of creativity and strategy. I care deeply about diversity and representation, and love working with brands that do too. Find my portfolio linked here: tkaymasiiwa.com…

Takudzwa Masiiwa

I’m a British beauty & lifestyle UGC creator and social media professional with 4 years of industry experience. From creating content to managing influencer campaigns, my work is a blend of creativity and strategy. I care deeply about diversity and representation, and love working with brands that do too. Find my portfolio linked here: tkaymasiiwa.com…

Available to hire

I’m a British beauty & lifestyle UGC creator and social media professional with 4 years of industry experience.

From creating content to managing influencer campaigns, my work is a blend of creativity and strategy. I care deeply about diversity and representation, and love working with brands that do too.

Find my portfolio linked here: tkaymasiiwa.com

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Skills

Experience Level

Language

English
Fluent

Work Experience

Influencer Marketing & Social Media Specialist at Dunelm
December 31, 2024 - December 31, 2024
Led influencer partnerships end-to-end and delivered cross-channel content across TikTok and Instagram, driving engagement and revenue; managed budgets and ROI analysis; built influencer network and platform-specific content strategies.
Freelance Social Media Manager & Influencer Lead at NT Media Agency
December 31, 2023 - December 31, 2023
Executed remote paid social campaigns on TikTok and Snapchat; optimized ROI, delivered learnings to e-commerce and digital marketing teams; created briefs and content assets; built influencer activation pipelines.
Social Media Manager & Influencer Lead at Earthly Derm
June 30, 2025 - June 30, 2025
Led influencer activations and nano-influencer campaigns; created high-quality content for Meta and TikTok; managed budgets; delivered actionable insights and built community presence.
Customer Service Consultant at HMRC
September 1, 2021 - August 31, 2022
Hybrid role providing customer support, policy guidance and casework coordination; cross-functional collaboration with teams.
Student Mentor, Outreach Officer at Unite Students / NTU
September 20, 2020 - July 31, 2021
Mentored students, supported outreach events and programs; coordinated activities to improve student engagement.

Education

BSc Psychology at Nottingham Trent University
September 18, 2018 - May 21, 2021

Qualifications

HubSpot Social Media Marketing Certification
January 11, 2030 - November 1, 2025
Digital Fundamentals, Chartered Institute of Marketing
January 11, 2019 - November 1, 2020

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education, Professional Services, Software & Internet, Other

Skills

Experience Level