I’m a British beauty & lifestyle UGC creator and social media professional with 4 years of industry experience. From creating content to managing influencer campaigns, my work is a blend of creativity and strategy.

About

I’m a British beauty & lifestyle UGC creator and social media professional with 4 years of industry experience.

From creating content to managing influencer campaigns, my work is a blend of creativity and strategy. I care deeply about diversity and representation, and love working with brands that do too.

Find my portfolio linked here: tkaymasiiwa.com

  • 1 year's experience
  • Joined November 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Education
  • Professional Services
  • Software & Internet
  • Other

Work experience· 5 roles

Social Media Manager & Influencer Lead · Earthly DermJun 2025 – Jun 2025 · 1 mo

Led influencer activations and nano-influencer campaigns; created high-quality content for Meta and TikTok; managed budgets; delivered actionable insights and built community presence.

Influencer Marketing & Social Media Specialist · DunelmDec 2024 – Dec 2024 · 1 mo

Led influencer partnerships end-to-end and delivered cross-channel content across TikTok and Instagram, driving engagement and revenue; managed budgets and ROI analysis; built influencer network and platform-specific content strategies.

Freelance Social Media Manager & Influencer Lead · NT Media AgencyDec 2023 – Dec 2023 · 1 mo

Executed remote paid social campaigns on TikTok and Snapchat; optimized ROI, delivered learnings to e-commerce and digital marketing teams; created briefs and content assets; built influencer activation pipelines.

Customer Service Consultant · HMRCSep 2021 – Aug 2022 · 1 yr
Student Mentor, Outreach Officer · Unite Students / NTUSep 2020 – Jul 2021 · 11 mos

Education

BSc Psychology · Nottingham Trent University2018 – 2021

Certifications and awards

HubSpot Social Media Marketing Certification2030 – 2025
Digital Fundamentals, Chartered Institute of Marketing2019 – 2020

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