I’m a multidisciplinary designer and creative strategist with 15+ years of experience helping brands communicate clearly, beautifully, and effectively. With a background spanning creative agencies, corporate marketing leadership, SaaS branding, and my own design studio, I bring both strategic perspective and hands-on design expertise. I specialize in branding, digital campaigns, web design, social media visuals, marketing materials, and creative concepts that align aesthetics with business goals. Over the years, I’ve worked with clients ranging from global brands like Henkel and Mopar to lifestyle, retail, hospitality, and tech companies, creating everything from visual identities and websites to integrated campaigns and product launches. I love solving communication challenges through smart design, strong storytelling, and a sharp eye for detail.

Lana

I’m a multidisciplinary designer and creative strategist with 15+ years of experience helping brands communicate clearly, beautifully, and effectively. With a background spanning creative agencies, corporate marketing leadership, SaaS branding, and my own design studio, I bring both strategic perspective and hands-on design expertise. I specialize in branding, digital campaigns, web design, social media visuals, marketing materials, and creative concepts that align aesthetics with business goals. Over the years, I’ve worked with clients ranging from global brands like Henkel and Mopar to lifestyle, retail, hospitality, and tech companies, creating everything from visual identities and websites to integrated campaigns and product launches. I love solving communication challenges through smart design, strong storytelling, and a sharp eye for detail.

Available to hire

I’m a multidisciplinary designer and creative strategist with 15+ years of experience helping brands communicate clearly, beautifully, and effectively.
With a background spanning creative agencies, corporate marketing leadership, SaaS branding, and my own design studio, I bring both strategic perspective and hands-on design expertise. I specialize in branding, digital campaigns, web design, social media visuals, marketing materials, and creative concepts that align aesthetics with business goals.
Over the years, I’ve worked with clients ranging from global brands like Henkel and Mopar to lifestyle, retail, hospitality, and tech companies, creating everything from visual identities and websites to integrated campaigns and product launches.
I love solving communication challenges through smart design, strong storytelling, and a sharp eye for detail.

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Language

Croatian
Fluent
English
Advanced

Work Experience

Owner and Graphic Designer at MOUSE & CLICK, design studio
November 1, 2019 - Present
Creating a wide range of graphics and layouts for digital use (social media campaigns, websites) and offline materials (ads, branding, visual identities, catalogues, leaflets) for clients including Henkel, Hespo and Perfecta Dreams, Mopar, and others.
Brand Designer & Illustrator at SPONA, Saas company
November 1, 2023 - Present
Creating a wide range of graphics and layouts mainly for digital use: social media, online campaigns and design of web sites, but also for offline use: ads, branding, visual identities, catalogues, leaflets and all other promotional materials.
Designer and Associate in marketing at BREWERY MEDVEDGRAD
September 1, 2019 - October 31, 2019
Design of all promotional elements of the first Croatian craft brewery - Brewery website design and upgrade - Conception and implementation of events and promotions - Creation of media plans, coordination and implementation of marketing campaigns - Monitoring the effectiveness of marketing campaigns.
Head of Retail Marketing and Designer at HILDING ANDERS, Croatia
June 1, 2015 - January 31, 2016
Management of the entire marketing sector of the company for wholesale and retail brands (Hespo and Perfecta Dreams) - Creation of strategic marketing plans - Setting up new product development projects - Creation of media plans, coordination and implementation of marketing campaigns - Monitoring trends and market demands - Monitoring the implementation and effectiveness of marketing campaigns - Designing new projects in the Online segment with brand extension - Conceptual design, creative and content production of all marketing materials: ideas and production of TV spots, radio spots, advertisements, billboards, simple web banner animations, social network management, design of catalogues, flyers, promotional items - Conceptual and implementation design of architectural projects of decorating retail concepts and stands at home furnishing fairs.
Marketing manager and Designer at HILDING ANDERS, Croatia
January 1, 2016 - September 30, 2019
Management of marketing for retail (Perfecta Dreams) - Creation of marketing plans - Creation of media plans - Conceptual design, creative and content production of all marketing materials: ideas and production of TV spots, radio spots, advertisements, billboards, simple animations of web banners, management of social networks, design of catalogues, flyers, promotional items...
Creative Director at K&K PROMOTION / marketing agency
October 1, 2014 - June 30, 2015
Project management and coordination between creative and engagement of necessary collaborators - Designing “out of the box” marketing campaigns and projects - Leading and supervising brainstorming - Hiring production companies for recording TV or radio spots.
Art Director at K&K PROMOTION / marketing agency
January 1, 2010 - September 30, 2014
Independent implementation of all graphic and design solutions from idea to production - Work on various projects: design of the appearance of product packaging, creation of visual identities and books of graphic standards, photography, creation and DTP of advertisements, design and preparation for printing for advertisements, catalogs, brochures, posters, visual applications for vehicles (trams, delivery vehicles, passenger cars) - Work on various marketing projects for renowned clients: INA, Billa, Maraska, Durex, Davidoff, Zvečevo, GAP, Bramac, Mitsubishi, Korta Katarina, Croatian Tourist Board, Krka National Park and many others.
Graphic Designer at K&K PROMOTION / marketing agency
October 1, 2007 - January 31, 2010
Graphic design and preparation for printing for all promotional materials - DTP.
Graphic Designer at STANIĆ
May 1, 2007 - October 31, 2007
Packaging design for food products - Design and production of print preparations for flyers, ads, catalogues - Product photography for the purposes of creating a catalogue.
Graphic Designer at MAGMA
January 1, 2007 - April 30, 2007
Graphic Designer - Design of graphic elements for clothing application - Work in a team with a designer and constructor of clothing for the women’s brand Coconut - Monitoring of trends and suggestions of new themes for clothing collections - Coordination and monitoring of product development with Hong Kong office and factories.

Education

B.Sc. engineer graph. technologies at Faculty of Graphics, University of Zagreb
January 1, 2001 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Retail