I’m a commercially focused digital marketing leader with 8+ years of experience helping UK businesses turn marketing into measurable growth. I’ve developed and delivered strategies across construction, technology, property and e-commerce to generate leads, increase revenue and improve customer experience. My work spans the entire customer journey—from strategy and lead generation to SEO, paid media, website development, branding, e‑commerce growth, CRM automation and analytics.
Today I help SMEs and established organisations across the UK drive sustainable growth by blending strategic thinking with hands-on execution. I also help teams adopt AI and automation to improve efficiency and unlock new opportunities. As an ACIM member, I believe marketing should be commercially driven, data-led and aligned with business objectives. If you’re seeking a partner who understands both strategy and delivery, let’s connect.
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Delivered:
Website redesign & development
In-house reporting system integration
New projects & case studies section
Airport Concessions division launch support
SEO-optimised content strategy
Capability & tender brochures
Marketing collateral
Results:
Supported the successful launch and growth of new division
Multiple engineers recruited into the new division
Website traffic increased 50 → 200 visitors/month in six months
Improved visibility of projects and technical expertise across all service areas
Developed and produced quarterly digital newsletters to keep clients informed about company news, recent projects, industry insights and team updates.
Content was strategically repurposed from blogs, case studies and project updates, creating an efficient marketing process that maximised the value of existing content while maintaining regular communication with clients and prospects.
The newsletters also helped reinforce the company’s expertise and showcase activity across the wider group.
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Delivered:
Google Ads strategy & campaign management
Campaign optimisation & budget management
Flood Risk Zone targeting
Website redesign & development
Dedicated landing pages
Analytics & reporting
SEO content strategy
Social media management
Results:
Successfully restructured an underperforming Google Ads account
10-12 conversions per month
Advertising budget of approximately £500 per month
Average project value of £750–£1,450 per report
Supported the continued growth of the civil engineering division
The company required a more effective digital strategy to generate enquiries for its flood risk and drainage services. After taking over the Google Ads account from an external agency, I completely restructured
the campaigns, improving targeting, keyword strategy and budget allocation to focus on homeowners and developers within Flood Risk Zones 1 and 2.
Alongside a redesigned website, dedicated landing pages and SEO content, the new strategy delivered a consistent stream of high-quality enquiries while significantly improving the return on advertising spend.
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Delivered:
Brand launch strategy
Website design & development
Brand identity & logo design
Marketing brochures & collateral
Case study development
Launch of 2 new services
Email marketing & client outreach
Results:
Successfully launched a new engineering consultancy
Established a professional brand and digital presence from day one
Supported the introduction of new engineering divisions
Created the foundations for future business growth and client acquisition
Developed a consistent LinkedIn content strategy to position the company as a trusted engineering partner for contractors and developers.
Produced technical posts covering engineering, buildability and contractor support, repurposing website
content and project expertise into engaging social content that reinforced the company’s specialist knowledge, increased brand visibility and generated engagement within the construction industry.
Delivered:
Google Ads strategy & management
Location-targeted PPC campaigns
Local Facebook community marketing
Website design & development
Analytics & performance reporting
SEO content & blog management
Social media management
Results:
Generated 32–40 enquiries per month
Managed on an advertising budget of approximately £250 per month
Increased annual revenue from under £80,000 to £300,000
Supported rapid business growth, leading to the company’s first external investment
To support the growth of the construction company, I developed a highly targeted lead generation strategy focused on homeowners planning extensions, loft conversions and residential alterations. By combining location-based Google Ads with targeted engagement across local Facebook community groups, I
was able to reach potential clients at the point they were actively considering a project.
Supported by a redesigned website, analytics and ongoing content marketing, the strategy generated a consistent pipeline of enquiries while maintaining a highly efficient advertising budget.
Delivered:
Digital strategy
Full website redevelopment
SEO & AI search
Landing pages
Analytics & reporting
Lead generation
Branding & brochures
Email marketing
Bid documentation
Results:
£2.5m business growth
100% inbound enquiries
200 → 600 monthly website visitors
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