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Left brain, right brain. I pull from both sides equally, offering employers and clients a blend of creativity and practicality — with a healthy dose of strategic smarts. As a freelance copywriter, I primarily work with agencies and in-house creative teams, conceiving and writing copy for everything from websites to emails and billboards to banner ads. I’ve also provided strategic direction on branding, communications, content, and social media. In a former life, I’ve published nearly a dozen educational children’s books.…Left brain, right brain. I pull from both sides equally, offering employers and clients a blend of creativity and practicality — with a healthy dose of strategic smarts. As a freelance copywriter, I primarily work with agencies and in-house creative teams, conceiving and writing copy for everything from websites to emails and billboards to banner ads. I’ve also provided strategic direction on branding, communications, content, and social media. In a former life, I’ve published nearly a dozen educational children’s books.

Leslie Strudwick

Copywriter, Writer, Content Strategist, +1

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Left brain, right brain. I pull from both sides equally, offering employers and clients a blend of creativity and practicality — with a healthy dose of strategic smarts. As a freelance copywriter, I primarily work with agencies and in-house creative teams, conceiving and writing copy for everything from websites to emails and billboards to banner ads. I’ve also provided strategic direction on branding, communications, content, and social media. In a former life, I’ve published nearly a dozen educational children’s books.…Left brain, right brain. I pull from both sides equally, offering employers and clients a blend of creativity and practicality — with a healthy dose of strategic smarts. As a freelance copywriter, I primarily work with agencies and in-house creative teams, conceiving and writing copy for everything from websites to emails and billboards to banner ads. I’ve also provided strategic direction on branding, communications, content, and social media. In a former life, I’ve published nearly a dozen educational children’s books.

Available to hire

Left brain, right brain. I pull from both sides equally, offering employers and clients a blend of creativity and practicality — with a healthy dose of strategic smarts.

As a freelance copywriter, I primarily work with agencies and in-house creative teams, conceiving and writing copy for everything from websites to emails and billboards to banner ads. I’ve also provided strategic direction on branding, communications, content, and social media. In a former life, I’ve published nearly a dozen educational children’s books.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

French

Advanced

Work Experience

Freelance Copywriter

January 1, 2011 - Present

Work with agencies and in-house creative teams to concept and write copy and content for a mix of projects—from websites to emails and billboards to banner ads. Also consulted for Vancouver startups offering strategic direction on brand, communications, content, and social media; wrote extensively for them. Published nearly a dozen educational children’s books.

Senior Copywriter at Dare Vancouver (Formerly Fjord West)

September 1, 2008 - July 1, 2011

Brainstormed creative concepts for websites, ad and social media campaigns, iPhone and Facebook apps, and then wrote copy for them. Developed content strategies and delivered fresh content that was on brand in tone and style. Balanced the needs and desires of the client with those of the consumer and end user. Helped develop the brand’s voice and tone.

Copywriter at Critical Mass

July 1, 2006 - September 1, 2008

With a creative team, brainstormed and executed concepts for websites and digital advertising. Wrote polished copy according to a client’s brand, tone, and style. Maintained a focus on business objectives, project strategy, and audience needs.

Editor and Communications Manager at University of Calgary

October 1, 2000 - May 1, 2006

Pitched, created, and launched a new university-based magazine. Pitched and created a campus-wide informational desktop widget for students—the first at a university in Canada. Managed the redesign and cross-campus implementation of the university’s website. Managed the editorial and production process for U of C’s main magazine, taking distribution from 65,000 to 100,000. Created an online alumni newsletter and built a readership of 32,000 in a year.

Editor at Impact Magazine

April 1, 2000 - October 1, 2000

Developed, assigned, and assembled the editorial and imagery for the bi-monthly magazine with a budget under $500/issue. Edited articles written by volunteer health- and fitness-industry professionals into engaging reads for the public.

Account Executive at Ogilvy & Mather

July 1, 1999 - March 1, 2000

Helped steer clients and the creative team toward strategic project goals. Coordinated creation of TV commercials, radio spots, print ads, and marketing collateral for clients like Canadian Airlines and Telus Mobility. Built and adhered to budgets and schedules.

Editor at Weigl Educational Publishers

September 1, 1996 - July 1, 1999

Rose from publishing assistant to acting managing editor within three years. Managed multiple projects, including textbooks, library series, distance-education programs, and marketing initiatives. Supervised and delegated work to a staff of seven. Wrote, edited, proofread, and fact-checked content.