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I'm Michelle, focused on marketing design and UI/UX. I use my technical background to make functional, user-centered design decisions and create impactful visual assets across digital and offline channels. Through student committee leadership and graphic design experience, I’ve developed strong leadership, teamwork, and communication skills. I enjoy turning briefs into clear creative concepts, delivering on deadlines, and improving brand collateral with scalable design systems.…I'm Michelle, focused on marketing design and UI/UX. I use my technical background to make functional, user-centered design decisions and create impactful visual assets across digital and offline channels. Through student committee leadership and graphic design experience, I’ve developed strong leadership, teamwork, and communication skills. I enjoy turning briefs into clear creative concepts, delivering on deadlines, and improving brand collateral with scalable design systems.

Leticia Michelle Purba

Graphic Designer, UI Designer, Brand Designer, +2

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I'm Michelle, focused on marketing design and UI/UX. I use my technical background to make functional, user-centered design decisions and create impactful visual assets across digital and offline channels. Through student committee leadership and graphic design experience, I’ve developed strong leadership, teamwork, and communication skills. I enjoy turning briefs into clear creative concepts, delivering on deadlines, and improving brand collateral with scalable design systems.…I'm Michelle, focused on marketing design and UI/UX. I use my technical background to make functional, user-centered design decisions and create impactful visual assets across digital and offline channels. Through student committee leadership and graphic design experience, I’ve developed strong leadership, teamwork, and communication skills. I enjoy turning briefs into clear creative concepts, delivering on deadlines, and improving brand collateral with scalable design systems.

Available to hire

I’m Michelle, focused on marketing design and UI/UX. I use my technical background to make functional, user-centered design decisions and create impactful visual assets across digital and offline channels.

Through student committee leadership and graphic design experience, I’ve developed strong leadership, teamwork, and communication skills. I enjoy turning briefs into clear creative concepts, delivering on deadlines, and improving brand collateral with scalable design systems.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Graphic Designer at MIG (Mitra Insan Global) Agency

July 1, 2025 - August 31, 2026

Designed visual branding layouts for major property developers (Sinarmas Land, MAS Group) and lifestyle brands. Developed key visuals for digital marketing campaigns and optimized advertising and social media assets. Enhanced brand collateral by integrating scalable design templates and basic motion graphics.

Graphic Designer Intern at Gogoggie Indonesia

July 1, 2024 - November 30, 2024

Designed visuals for social media, POS materials, and product campaigns supporting weekly promotional initiatives. Partnered with marketing stakeholders to develop creative concepts from briefs and ensure accurate, on-time delivery. Managed multiple design projects in a fast-paced startup environment while meeting deadlines.