Luana Gomes

Postgraduate degree from USP and a Bachelor’s in International Relations from UFRJ, I built a multidisciplinary career that started in Corporate Communication at Ball Corporation and GSK and, over the years, evolved into Digital Analytics, BI and Data Strategy.

My work connects data, marketing, media and business. I focus on structuring analyses that support strategic decision-making, especially around attribution, funnel performance, investment efficiency and the integration between media, martech, engineering and growth teams.

I’ve worked at companies such as C6 Bank, Vivo and L’Oréal, and supported brands including Santander, Coca-Cola, IBM, Itaú and Nubank. Moving across different environments, from startups to large organizations, has strengthened my ability to translate complex data into clarity for decision-making.

🚀 I also worked at a Martech company specialized in Marketing Mix Modeling (MMM), contributing to client base expansion and the evolution of analytical processes.

Alongside my professional path, I continue expanding my academic and technical background, including studies in Biology and diving certifications, and I’m also an instructor. These experiences reinforce my intellectual curiosity, analytical mindset and adaptability across diverse environments, qualities I bring into every project I’m involved in.

I’m particularly interested in projects that combine analytical depth, strategic thinking and flexible work formats, including international opportunities.