Postgraduate degree from USP and a Bachelor’s in International Relations from UFRJ, I built a multidisciplinary career that started in Corporate Communication at Ball Corporation and GSK and, over the years, evolved into Digital Analytics, BI and Data Strategy. My work connects data, marketing, media and business. I focus on structuring analyses that support strategic decision-making, especially around attribution, funnel performance, investment efficiency and the integration between media, martech, engineering and growth teams. I’ve worked at companies such as C6 Bank, Vivo and L’Oréal, and supported brands including Santander, Coca-Cola, IBM, Itaú and Nubank. Moving across different environments, from startups to large organizations, has strengthened my ability to translate complex data into clarity for decision-making. 🚀 I also worked at a Martech company specialized in Marketing Mix Modeling (MMM), contributing to client base expansion and the evolution of analytical processes. Alongside my professional path, I continue expanding my academic and technical background, including studies in Biology and diving certifications, and I’m also an instructor. These experiences reinforce my intellectual curiosity, analytical mindset and adaptability across diverse environments, qualities I bring into every project I’m involved in. I’m particularly interested in projects that combine analytical depth, strategic thinking and flexible work formats, including international opportunities.

Luana Gomes

Postgraduate degree from USP and a Bachelor’s in International Relations from UFRJ, I built a multidisciplinary career that started in Corporate Communication at Ball Corporation and GSK and, over the years, evolved into Digital Analytics, BI and Data Strategy. My work connects data, marketing, media and business. I focus on structuring analyses that support strategic decision-making, especially around attribution, funnel performance, investment efficiency and the integration between media, martech, engineering and growth teams. I’ve worked at companies such as C6 Bank, Vivo and L’Oréal, and supported brands including Santander, Coca-Cola, IBM, Itaú and Nubank. Moving across different environments, from startups to large organizations, has strengthened my ability to translate complex data into clarity for decision-making. 🚀 I also worked at a Martech company specialized in Marketing Mix Modeling (MMM), contributing to client base expansion and the evolution of analytical processes. Alongside my professional path, I continue expanding my academic and technical background, including studies in Biology and diving certifications, and I’m also an instructor. These experiences reinforce my intellectual curiosity, analytical mindset and adaptability across diverse environments, qualities I bring into every project I’m involved in. I’m particularly interested in projects that combine analytical depth, strategic thinking and flexible work formats, including international opportunities.

Available to hire

Postgraduate degree from USP and a Bachelor’s in International Relations from UFRJ, I built a multidisciplinary career that started in Corporate Communication at Ball Corporation and GSK and, over the years, evolved into Digital Analytics, BI and Data Strategy.

My work connects data, marketing, media and business. I focus on structuring analyses that support strategic decision-making, especially around attribution, funnel performance, investment efficiency and the integration between media, martech, engineering and growth teams.

I’ve worked at companies such as C6 Bank, Vivo and L’Oréal, and supported brands including Santander, Coca-Cola, IBM, Itaú and Nubank. Moving across different environments, from startups to large organizations, has strengthened my ability to translate complex data into clarity for decision-making.

🚀 I also worked at a Martech company specialized in Marketing Mix Modeling (MMM), contributing to client base expansion and the evolution of analytical processes.

Alongside my professional path, I continue expanding my academic and technical background, including studies in Biology and diving certifications, and I’m also an instructor. These experiences reinforce my intellectual curiosity, analytical mindset and adaptability across diverse environments, qualities I bring into every project I’m involved in.

I’m particularly interested in projects that combine analytical depth, strategic thinking and flexible work formats, including international opportunities.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Data Strategy Manager at Santander
April 1, 2025 - March 1, 2026
Lead data strategy & BI for Santander, managing analytical databases, reporting, and media insights. Translate complex data into actionable insights; automate GA4 data extraction and Google Ads reporting. Implement process improvements across Data Engineering and BI teams to increase efficiency and quality. Designed client and internal journey processes, KPIs, and engagement strategies; trained teams and clients. Key clients: Smart Fit, Nubank, Santander, Oi, Tim, Diego, Casas Bahia, BBI (Outback), Vivo (Telefônica).
Digital Analytics Coordinator at Vivo Telefonica
January 1, 2022 - June 1, 2022
Led Growth squads (B2C & B2B), defining processes and fostering synergy between consultancy/agency and squads.
Martech Lead at Uncover
June 1, 2022 - April 1, 2025
Led MarTech initiatives, defining cross-functional processes, and driving Martech strategies across agency and client squads; designed client and internal journey processes, KPIs, and engagement strategies.
Sr. Marketing Intelligence Analyst at C6 Bank
July 1, 2021 - January 1, 2022
Provided actionable insights for media campaigns and user behavior analysis to improve marketing metrics.
Business Intelligence Analyst
July 1, 2021 - January 1, 2022
Analyzed app and web data, defined success metrics, and extracted insights to support Product Owners.

Education

MBA - Marketing & CRM at University of São Paulo (USP)
January 1, 2020 - December 31, 2022
Bachelor Degree - International Relations at Federal University of Rio de Janeiro (UFRJ)
January 1, 2014 - June 30, 2019
Technical Certificate - Computer Hardware & IT Support at FAETEC
January 1, 2010 - December 31, 2012

Qualifications

Technical Certificate - Computer Hardware & IT Support
January 1, 2010 - March 12, 2026

Industry Experience

Financial Services, Media & Entertainment, Software & Internet, Professional Services