ALKA is a Geneva-based 3D studio specializing in the creation of high-end architectural visualizations. Closely connected to the company AD Concepts, the studio produces all visual renderings designed to showcase and enhance the group’s architectural projects. Already well established in the Geneva market through recognized developments such as Malagnou and Confignon Vuillonnex, ALKA had built a strong reputation primarily through word-of-mouth referrals. However, this reputation was not supported by a structured digital presence. It was in this context that I became involved.