Hello there, Luca here! I'm a lead creative copywriter and content designer with 10 years of experience. I've handled all sorts of multi-channel copywriting and content creation, delivering top-notch work for top clients across various industries. I'm experienced in client-facing roles, relationship building, and clear communication with key stakeholders. I’ve also taken on internal responsibilities, including leading a copywriting team, developing processes to enhance departmental performance, and fostering a positive team atmosphere. This year, I began working as a freelancer, taking on projects as a language tutor, communication specialist, and AI trainer. In my spare time I travel, write songs, play chess, go running and enjoy horse riding.

Luca Annoni

Hello there, Luca here! I'm a lead creative copywriter and content designer with 10 years of experience. I've handled all sorts of multi-channel copywriting and content creation, delivering top-notch work for top clients across various industries. I'm experienced in client-facing roles, relationship building, and clear communication with key stakeholders. I’ve also taken on internal responsibilities, including leading a copywriting team, developing processes to enhance departmental performance, and fostering a positive team atmosphere. This year, I began working as a freelancer, taking on projects as a language tutor, communication specialist, and AI trainer. In my spare time I travel, write songs, play chess, go running and enjoy horse riding.

Available to hire

Hello there, Luca here! I’m a lead creative copywriter and content designer with 10 years of experience. I’ve handled all sorts of multi-channel copywriting and content creation, delivering top-notch work for top clients across various industries. I’m experienced in client-facing roles, relationship building, and clear communication with key stakeholders.
I’ve also taken on internal responsibilities, including leading a copywriting team, developing processes to enhance departmental performance, and fostering a positive team atmosphere. This year, I began working as a freelancer, taking on projects as a language tutor, communication specialist, and AI trainer.

In my spare time I travel, write songs, play chess, go running and enjoy horse riding.

See more

Language

Italian
Fluent
English
Fluent
French
Beginner

Work Experience

Lead Creative Copywriter at Publicis Sapient
January 1, 2022 - November 26, 2025
Lead Creative Copywriter at Publicis Sapient, overseeing multi-channel copywriting and content strategy. Mentors junior copywriters, develops processes to improve departmental performance, and leads creative/editorial copywriting, SEO/UX copywriting, and video concepting with set supervision for photo and video shoots.
Senior Copywriter at Accenture Song
January 1, 2022 - January 1, 2022
Senior copywriter contributing to multi-brand campaigns; after winning pitches, worked on a CSR campaign including concepting and copywriting a web miniseries starring Italian celebrity Mara Maionchi.
Copywriter at E3 | DIGITOUCH
December 31, 2017 - December 31, 2017
Copywriter at E3 | DigITOUCH.
Copywriter at Ogilvy & Mather
December 31, 2017 - December 31, 2017
Copywriter at Ogilvy & Mather.
Copywriter at Digitas LBi
December 31, 2016 - December 31, 2016
Copywriter at Digitas LBi.

Education

Master’s degree at Università degli Studi di Milano
September 4, 2011 - April 13, 2015
COMMUNICATION AND MEDIA STUDIES: 110/110 with honours
Bachelor’s degree at Università degli Studi di Milano
January 11, 2030 - November 26, 2025

Qualifications

Cambridge English: C2 Proficiency, Grade A - CPE
May 19, 2023 - May 19, 2023

Industry Experience

Media & Entertainment, Professional Services, Software & Internet