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I’m Luca Annonni, a Lead Copywriter and Creative Supervisor with 10+ years of experience across agencies, consultancies, and freelance collaborations. I combine sharp copywriting and creative concepting with strong client and stakeholder management to deliver integrated communication that works in the real world—on strategy, in production, and on set. I help international teams translate brand intent into clear messaging and compelling content in Italian and English (C2), from UX writing and conversational experiences to video and photography supervision. I enjoy mentoring, leading cross-functional delivery, and turning complex constraints into confident, high-quality work—always with a positive, detail-obsessed mindset.…I’m Luca Annonni, a Lead Copywriter and Creative Supervisor with 10+ years of experience across agencies, consultancies, and freelance collaborations. I combine sharp copywriting and creative concepting with strong client and stakeholder management to deliver integrated communication that works in the real world—on strategy, in production, and on set. I help international teams translate brand intent into clear messaging and compelling content in Italian and English (C2), from UX writing and conversational experiences to video and photography supervision. I enjoy mentoring, leading cross-functional delivery, and turning complex constraints into confident, high-quality work—always with a positive, detail-obsessed mindset.

Luca Annonni

Copywriter, Creative Director, Writer, +7

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I’m Luca Annonni, a Lead Copywriter and Creative Supervisor with 10+ years of experience across agencies, consultancies, and freelance collaborations. I combine sharp copywriting and creative concepting with strong client and stakeholder management to deliver integrated communication that works in the real world—on strategy, in production, and on set. I help international teams translate brand intent into clear messaging and compelling content in Italian and English (C2), from UX writing and conversational experiences to video and photography supervision. I enjoy mentoring, leading cross-functional delivery, and turning complex constraints into confident, high-quality work—always with a positive, detail-obsessed mindset.…I’m Luca Annonni, a Lead Copywriter and Creative Supervisor with 10+ years of experience across agencies, consultancies, and freelance collaborations. I combine sharp copywriting and creative concepting with strong client and stakeholder management to deliver integrated communication that works in the real world—on strategy, in production, and on set. I help international teams translate brand intent into clear messaging and compelling content in Italian and English (C2), from UX writing and conversational experiences to video and photography supervision. I enjoy mentoring, leading cross-functional delivery, and turning complex constraints into confident, high-quality work—always with a positive, detail-obsessed mindset.

Available to hire

I’m Luca Annonni, a Lead Copywriter and Creative Supervisor with 10+ years of experience across agencies, consultancies, and freelance collaborations. I combine sharp copywriting and creative concepting with strong client and stakeholder management to deliver integrated communication that works in the real world—on strategy, in production, and on set.

I help international teams translate brand intent into clear messaging and compelling content in Italian and English (C2), from UX writing and conversational experiences to video and photography supervision. I enjoy mentoring, leading cross-functional delivery, and turning complex constraints into confident, high-quality work—always with a positive, detail-obsessed mindset.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Work Experience

Language Specialist (EN–IT) at Oliver Agency | Apple (London)

January 1, 2026 - Present

Reviewed and elevated EN–IT communications across Apple products and services for the Italian market, assessing linguistic quality, cultural relevance, brand adaptation, and market appropriateness.

Language Specialist (EN-IT) at Oliver Agency | Apple (London)

January 1, 2026 - Present

Review and elevate EN-IT communications across Apple products and services for the Italian market, ensuring linguistic quality, cultural relevance, brand adaptation, and market appropriateness.

Creative Supervisor, Lead Copywriter at Publicis Sapient (Milan)

January 1, 2022 - Present

Lead integrated communication projects for Alfa Romeo’s global digital ecosystem, providing creative supervision, client leadership, and cross-functional coordination. Supervise video and photography productions involving talents, ensuring alignment between creative intent, messaging, and production delivery.

Lead Copywriter at Publicis Sapient

January 1, 2022 - Present

Overseeing and mentoring a copywriting team; in charge of multifaceted communication projects across digital channels, video concepting/production, and set supervision for photo and video shoots.

Senior Copywriter at Accenture Song

January 1, 2022 - January 1, 2022

Senior copywriter contributing to multi-brand campaigns; after winning pitches, worked on a CSR campaign including concepting and copywriting a web miniseries starring Italian celebrity Mara Maionchi.

Lead Creative Copywriter at Publicis Sapient

January 1, 2022 - November 26, 2025

Lead Creative Copywriter at Publicis Sapient, overseeing multi-channel copywriting and content strategy. Mentors junior copywriters, develops processes to improve departmental performance, and leads creative/editorial copywriting, SEO/UX copywriting, and video concepting with set supervision for photo and video shoots.

Senior Copywriter, Content Designer at Accenture Song (Milan)

January 1, 2018 - January 1, 2022

Lead content, UX, conversational, and performance-writing work for international brands. Work effectively in complex stakeholder environments spanning client, product, legal, compliance, design, strategy, and delivery teams, contributing to the growth of a multidisciplinary creative capability.

Copywriter at Accenture Song

January 1, 2018 - December 31, 2022

Worked on CSR campaigns including concepting and copywriting a web miniseries starring Mara Maionchi after winning the pitch.

Copywriter at Ogilvy & Mather

December 31, 2017 - December 31, 2017

Copywriter at Ogilvy & Mather.

Copywriter at E3 | DIGITOUCH

December 31, 2017 - December 31, 2017

Copywriter at E3 | DigITOUCH.

Copywriter at Digitas LBi

December 31, 2016 - December 31, 2016

Copywriter at Digitas LBi.

Creative, Editorial, Digital, and Integrated Communication at Earlier Career (Milan) — E3 | Dig ITouch · Ogilvy & Mather · D igitas LBI Creative Supervisor

January 1, 2015 - January 1, 2017

Worked across creative, editorial, digital, and integrated communication roles, including creative supervision and content development for campaigns.

Creative, editorial, digital, and integrated communication (roles across E3, Digitouch, Ogilvy & Mather, Dignitas/LBI creative & digital groups) at Earlier career (Milan)

January 1, 2015 - December 31, 2017

Early-career positions spanning creative, editorial, digital, and integrated communication, including development of writing and production support across agency environments.

Creative, Editorial, Digital, and Integrated Communication at E3 | Digitouch | Ogilvy & Mather | Digtas LBI (Milan)

January 1, 2015 - January 1, 2017

Early career roles across creative/editorial/digital/integrated communication, supporting multidisciplinary campaigns and content work in agency environments.

Copywriter at Digitas LBI

January 1, 2015 - December 31, 2016

Created multi-channel content and assisted in campaign concepts and production workflows.