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Hello there, I’m Luca. I’m a lead creative copywriter and content designer with 10 years of experience delivering multi-channel copywriting and content creation for top clients across industries. I’ve led teams, shaped brand voice, and driven projects from concept to production with a positive, can-do attitude. When I’m not crafting copy, I travel, write songs, play chess, go running and ride horses. I enjoy mentoring others, exploring new ideas, and staying curious about how visuals, words, and technology come together to tell great stories.…Hello there, I’m Luca. I’m a lead creative copywriter and content designer with 10 years of experience delivering multi-channel copywriting and content creation for top clients across industries. I’ve led teams, shaped brand voice, and driven projects from concept to production with a positive, can-do attitude. When I’m not crafting copy, I travel, write songs, play chess, go running and ride horses. I enjoy mentoring others, exploring new ideas, and staying curious about how visuals, words, and technology come together to tell great stories.

Luca Annoni

Copywriter, Creative Director, Writer, +7

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Hello there, I’m Luca. I’m a lead creative copywriter and content designer with 10 years of experience delivering multi-channel copywriting and content creation for top clients across industries. I’ve led teams, shaped brand voice, and driven projects from concept to production with a positive, can-do attitude. When I’m not crafting copy, I travel, write songs, play chess, go running and ride horses. I enjoy mentoring others, exploring new ideas, and staying curious about how visuals, words, and technology come together to tell great stories.…Hello there, I’m Luca. I’m a lead creative copywriter and content designer with 10 years of experience delivering multi-channel copywriting and content creation for top clients across industries. I’ve led teams, shaped brand voice, and driven projects from concept to production with a positive, can-do attitude. When I’m not crafting copy, I travel, write songs, play chess, go running and ride horses. I enjoy mentoring others, exploring new ideas, and staying curious about how visuals, words, and technology come together to tell great stories.

Available to hire

Hello there, I’m Luca. I’m a lead creative copywriter and content designer with 10 years of experience delivering multi-channel copywriting and content creation for top clients across industries. I’ve led teams, shaped brand voice, and driven projects from concept to production with a positive, can-do attitude.

When I’m not crafting copy, I travel, write songs, play chess, go running and ride horses. I enjoy mentoring others, exploring new ideas, and staying curious about how visuals, words, and technology come together to tell great stories.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Beginner

Work Experience

Lead Creative Copywriter at Publicis Sapient

January 1, 2022 - November 26, 2025

Lead Creative Copywriter at Publicis Sapient, overseeing multi-channel copywriting and content strategy. Mentors junior copywriters, develops processes to improve departmental performance, and leads creative/editorial copywriting, SEO/UX copywriting, and video concepting with set supervision for photo and video shoots.

Senior Copywriter at Accenture Song

January 1, 2022 - January 1, 2022

Senior copywriter contributing to multi-brand campaigns; after winning pitches, worked on a CSR campaign including concepting and copywriting a web miniseries starring Italian celebrity Mara Maionchi.

Copywriter at E3 | DIGITOUCH

December 31, 2017 - December 31, 2017

Copywriter at E3 | DigITOUCH.

Copywriter at Ogilvy & Mather

December 31, 2017 - December 31, 2017

Copywriter at Ogilvy & Mather.

Copywriter at Digitas LBi

December 31, 2016 - December 31, 2016

Copywriter at Digitas LBi.

Lead Copywriter at Publicis Sapient

January 1, 2022 - Present

Overseeing and mentoring a copywriting team; in charge of multifaceted communication projects across digital channels, video concepting/production, and set supervision for photo and video shoots.

Copywriter at Accenture Song

January 1, 2018 - December 31, 2022

Worked on CSR campaigns including concepting and copywriting a web miniseries starring Mara Maionchi after winning the pitch.

Copywriter at Digitas LBI

January 1, 2015 - December 31, 2016

Created multi-channel content and assisted in campaign concepts and production workflows.