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I help companies grow through structured, measurable digital strategies. I am an experienced SEO & Digital Marketing Consultant, specializing in online visibility, driving organic traffic, and optimizing search rankings for businesses across diverse industries. With a strong background in SEO, programmatic advertising, and PPC, I develop data-driven strategies that improve website performance, enhance user experience, and maximize conversions. I am adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs, GTM, and Screaming Frog to analyze performance and refine strategies for continued success.…I help companies grow through structured, measurable digital strategies. I am an experienced SEO & Digital Marketing Consultant, specializing in online visibility, driving organic traffic, and optimizing search rankings for businesses across diverse industries. With a strong background in SEO, programmatic advertising, and PPC, I develop data-driven strategies that improve website performance, enhance user experience, and maximize conversions. I am adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs, GTM, and Screaming Frog to analyze performance and refine strategies for continued success.

Luca Bortolon

SEO Expert, AI Ethics Consultant, AI Strategy Consultant, +6

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I help companies grow through structured, measurable digital strategies. I am an experienced SEO & Digital Marketing Consultant, specializing in online visibility, driving organic traffic, and optimizing search rankings for businesses across diverse industries. With a strong background in SEO, programmatic advertising, and PPC, I develop data-driven strategies that improve website performance, enhance user experience, and maximize conversions. I am adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs, GTM, and Screaming Frog to analyze performance and refine strategies for continued success.…I help companies grow through structured, measurable digital strategies. I am an experienced SEO & Digital Marketing Consultant, specializing in online visibility, driving organic traffic, and optimizing search rankings for businesses across diverse industries. With a strong background in SEO, programmatic advertising, and PPC, I develop data-driven strategies that improve website performance, enhance user experience, and maximize conversions. I am adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs, GTM, and Screaming Frog to analyze performance and refine strategies for continued success.

Available to hire

I help companies grow through structured, measurable digital strategies. I am an experienced SEO & Digital Marketing Consultant, specializing in online visibility, driving organic traffic, and optimizing search rankings for businesses across diverse industries.

With a strong background in SEO, programmatic advertising, and PPC, I develop data-driven strategies that improve website performance, enhance user experience, and maximize conversions. I am adept at leveraging Google Analytics, Search Console, SEMrush, Ahrefs, GTM, and Screaming Frog to analyze performance and refine strategies for continued success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Italian

Fluent

Work Experience

AI Marketing Consultant at Self-employed

January 1, 2024 - Present

I create ChatGPT-powered AI chat solutions that improve productivity, drive sales, and elevate support, empowering businesses to adopt AI and scale sustainably.

SEO & Programmatic Manager at Scatters Group

March 1, 2023 - January 31, 2024

Versatile SEO & Programmatic Manager with specialized expertise in the EU, Brazil, and LATAM markets. Demonstrated success in enhancing digital visibility and engagement through strategic use of DSP platforms. Expertly blends SEO strategies with programmatic advertising techniques to optimize search rankings and accelerate targeted audience expansion in varied digital environments.

Search Engine Optimization Executive at Dynamic SEO (Malta)

April 1, 2022 - January 31, 2024

Dynamic SEO Executive with a proven track record of elevating online visibility and driving traffic across EU, Brazil, and LATAM markets. Expert in leveraging Google Search Console and SEMrush to craft and implement impactful SEO strategies, ensuring optimal search engine rankings and enhanced digital presence.

Content Management System Manager at BOSS. Gaming solutions

January 1, 2021 - April 30, 2022

- Manage Multilanguage's Websites: content, images, and Landing Pages - Coordinate external agencies for content creation & translations (Onsite/ CRM/PR) - Optimisation for on-page SEO content - Improve UX/UI for Desktop & Mobile devices

Digital Marketing Manager at Soul Solutions Holistic Spa

December 1, 2018 - January 31, 2021

Digital Marketing Strategies for Desktop/Mobile devices; Web analysis & tracking implementation; SEO/PPC campaigns development including Google Ads & Facebook Ads; Social media strategy & optimization; Content Marketing; UI/UX optimization; Email marketing.

Acquisition & Digital Marketing Manager at VideoSlots.com

November 1, 2015 - April 30, 2018

Creation of successful PPC campaigns on Google AdWords, Bing & Yahoo. Responsible for digital marketing tools (GTM, Search Console, GA, Optimizely). Development of custom dashboards and reports; A/B testing and landing page optimization; Trend identification and data analysis.

Web Marketing Consultant at Web Réclame

September 1, 2012 - October 31, 2015

Analisi ed implementazione strategie di web marketing e pubblicita’ online per piccole e medie aziende con attivita’ locale, nazionale ed internazionale. Creazione e gestione campagne pubblicitarie online SEM, Display Advertising (RTB/DSP), Retargeting, Facebook Ads, SEO, DEM.

Account Manager Digital Media at DQ&A

November 1, 2008 - September 30, 2012

Inside knowledge of the online advertising industry, trends and technologies for online publishers and advertisers. In charge of accounts and projects for Adserver solution, full service campaign management, reporting and analysis for optimization. Expertise: Online media platforms (Doubleclick, AdExchange, Adwords, Google Analytics, Facebook, Twitter, LinkedIn, Pinterest); Display advertising strategies; Rich media & Video advertising; Mobile advertising; Tracking, measurements and optimization; Audience targeting and remarketing; Online media buying models; Reporting and data analysis.

Digital Marketing Specialist at Hewlett-Packard CS Italy, UK, Spain

March 1, 2007 - August 31, 2007

First point of contact for HP Italian, UK and Spanish customers. Provide full 'one stop service' for HP printer products. Upload orders and manage issues within logistics department.

Database Applications AM at Confor

January 1, 2005 - January 31, 2007

Approached clients, presented products and services, evaluated needs to provide tailored solutions. Negotiated commercial and legal aspects leading to contract closure. Worked with a wide range of client profiles including industrial, service, distribution and public entities.

Software Representative at Confor

June 1, 2003 - December 31, 2004

Presenting products to potential customers of innovative tools for database IT departments. Installing and setting up products to deliver training to users. Providing support and troubleshooting.

Photographer at Costa Crociere

October 1, 2001 - October 31, 2002

On board photographer.

Digital Marketing Manager at Self-employed

January 1, 2024 - Present

Lead digital marketing initiatives for clients, focusing on SEO, GEO targeting, and performance campaigns. Build structured, measurable strategies and analyze results to improve online visibility, traffic and conversions.

Search Engine Optimization Executive at Scatters Group

April 1, 2022 - January 1, 2024

Dynamic SEO Executive elevating online visibility and traffic across EU, Brazil, and LATAM; expert in Google Search Console and SEMrush to craft and implement impactful SEO strategies.

AdOperator (Microsoft ADV Account) at Digital Media

September 1, 2007 - November 1, 2008

Campaign manager for traffic; optimize campaigns to meet delivery metrics; check compliance, monitor and troubleshoot delivery issues; produce reports to measure performance.

Customer Service at Hewlett-Packard

March 1, 2007 - August 1, 2007

First point of contact for HP Italian, UK and Spanish customers; provide full one-stop service for printer products; manage orders and resolve issues in logistics.