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I am a Digital Marketing Strategist with over 5 years of experience in creating engaging social media content and building authentic communities for international brands. My specialization lies in Instagram and TikTok content strategy, where I have developed a proven track record of crafting emotionally intelligent content for mature female audiences. I manage all project deliverables with the ability to coordinate specialized professionals when additional expertise is needed. This approach ensures high-quality, authentic communication in women's wellness content with cultural sensitivity.…I am a Digital Marketing Strategist with over 5 years of experience in creating engaging social media content and building authentic communities for international brands. My specialization lies in Instagram and TikTok content strategy, where I have developed a proven track record of crafting emotionally intelligent content for mature female audiences. I manage all project deliverables with the ability to coordinate specialized professionals when additional expertise is needed. This approach ensures high-quality, authentic communication in women's wellness content with cultural sensitivity.

LUCA DE NICOLA

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a Digital Marketing Strategist with over 5 years of experience in creating engaging social media content and building authentic communities for international brands. My specialization lies in Instagram and TikTok content strategy, where I have developed a proven track record of crafting emotionally intelligent content for mature female audiences. I manage all project deliverables with the ability to coordinate specialized professionals when additional expertise is needed. This approach ensures high-quality, authentic communication in women's wellness content with cultural sensitivity.…I am a Digital Marketing Strategist with over 5 years of experience in creating engaging social media content and building authentic communities for international brands. My specialization lies in Instagram and TikTok content strategy, where I have developed a proven track record of crafting emotionally intelligent content for mature female audiences. I manage all project deliverables with the ability to coordinate specialized professionals when additional expertise is needed. This approach ensures high-quality, authentic communication in women's wellness content with cultural sensitivity.

Available to hire

I am a Digital Marketing Strategist with over 5 years of experience in creating engaging social media content and building authentic communities for international brands. My specialization lies in Instagram and TikTok content strategy, where I have developed a proven track record of crafting emotionally intelligent content for mature female audiences.

I manage all project deliverables with the ability to coordinate specialized professionals when additional expertise is needed. This approach ensures high-quality, authentic communication in women’s wellness content with cultural sensitivity.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Advanced

Italian

Fluent

Work Experience

Freelance Digital Strategist & Project Manager at In Love With Words - Creative Freelance Collective

January 1, 2025 - Present

Lead strategist and single point of contact for clients, managing all project communication and deliverables. Coordinate internal all-female team to deliver authentic content for women-focused wellness brands, leveraging cultural sensitivity and native English expertise.

Marketing Project Manager & Social Media Strategist at DIVE Marketing Agency

January 1, 2021 - January 1, 2025

Built a complete social media presence from scratch for an international creative brand entering the Italian market, targeting women aged 30-50 years old. Developed a UGC-driven content strategy and grew the community to over 100,000 engaged followers across multiple platforms.