Luca Casamassima

ShortPen is a SaaS platform for comprehensive link and event management and tracking, created from scratch to address market gaps and provide a simpler, more affordable, and user-friendly solution than existing tools. I built ShortPen from the ground up, designing an intuitive UX/UI focused on simplicity and scalability. Currently, I’m implementing a product-led growth strategy to increase adoption and retention.

Not The Same Old Tools (NTSOT) is a free weekly newsletter that highlights unique digital tools designed to boost professional and personal productivity. I grew the newsletter to hundreds of subscribers through a mix of organic and paid marketing strategies, regularly featuring carefully curated tools and clearly explaining their purpose, ideal users, and real-world benefits. I established a loyal community united by curiosity for innovative digital solutions, designed visually engaging newsletter templates, and built partnerships and affiliate relationships with relevant digital tool providers.

Paginemediche is a healthcare technology company that delivers digital solutions for both B2B and B2C sectors, including doctor booking platforms, mobile apps, and healthcare management systems aimed at improving user experience and patient engagement. I led the complete redesign of B2B and B2C products, significantly enhancing user experiences. My work included building a comprehensive design system, redesigning websites, developing mobile apps, and creating targeted landing pages. Through detailed research, analysis, and structured design processes, I improved usability, increased user engagement, and strengthened overall product coherence.