Superga - ARTIFACT FW 25

Superga usually treats its premium line with dedicated, carefully planned shoots, and for this collection they wanted to start testing video as well. Director Manuel Maccario brought me in as DOP and colorist.

The brief asked for a contemporary, street look with a unisex mood and less of a commercial feel, with framing that felt more cinematic and narrative. We made four videos at Cross Studios, in the Brooklyn space: three for the Works Artifact and one for the 2750.

I shot on a Sony A7 IV with the 24-70 GM II, keeping the camera mostly static while the models moved slowly through the frame. The lighting stayed warm without tipping into orange.

In DaVinci Resolve I built the grade on a Kodak 2383 print film emulation. I then worked on the film texture with 35mm grain and halation, tuning the controls of Resolve’s own plugins by hand, and finished the image from there.

The videos were delivered for Superga’s social channels, website and ads, in vertical, horizontal and square formats, and the client was very happy with the look.