Superga - Summer 2026

For its Summer 2026 campaign, Superga wanted a Mediterranean summer mood: warm, relaxed and a little elegant, with a slow-living pace and an aged, film-like look. Director Manuel Maccario brought me in as DOP and colorist. We shot the Crochet, Espadrillas and 2750 lines at a masseria in Puglia and on its private beach.

I shot on a Sony A7 IV with the 24-70 GM II, working with natural light and using reflectors and diffusion panels to fill and soften it. I also brought a VHS camera, and some of its clips ended up in the final videos.

Before the shoot I built a preview LUT for the set monitor. I started from a Fuji 3513 print emulation and adjusted it to match the look I had designed in Dehancer, so the team could see the final image while shooting.

For the grade I used Fuji Velvia 50 as the negative and Fuji 3513 as the print. The texture had to be clearly present without taking over the image. I added grain and halation with Resolve’s own plugins, softened the sharpest areas selectively and then the whole frame slightly, so the grain would blend in and look real.

We delivered four videos for Superga’s social channels, website and ads, and the client was happy with the result.