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I'm Luca Piazza, a Graphic Designer and Art Director with a track record of leading branding and visual campaigns, managing social and marketing graphics, and crafting posters, menus, and product photos. I've driven projects at LaCaveja Monza, Dre’s Team, and Rocket Group SRL, culminating in a Head of Design role where I led end-to-end design for proprietary software and services. I'm also a Neuro UX advocate; my approach blends neuroscience-inspired UX and Human Minimalism to reduce cognitive load and create inclusive experiences. When I'm not designing, I balance life with mountain adventures and travel, using climbing to sharpen clarity and decision-making even under pressure.…I'm Luca Piazza, a Graphic Designer and Art Director with a track record of leading branding and visual campaigns, managing social and marketing graphics, and crafting posters, menus, and product photos. I've driven projects at LaCaveja Monza, Dre’s Team, and Rocket Group SRL, culminating in a Head of Design role where I led end-to-end design for proprietary software and services. I'm also a Neuro UX advocate; my approach blends neuroscience-inspired UX and Human Minimalism to reduce cognitive load and create inclusive experiences. When I'm not designing, I balance life with mountain adventures and travel, using climbing to sharpen clarity and decision-making even under pressure.

Luca Piazza

UX Designer, Product Designer, Creative Director, +7

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I'm Luca Piazza, a Graphic Designer and Art Director with a track record of leading branding and visual campaigns, managing social and marketing graphics, and crafting posters, menus, and product photos. I've driven projects at LaCaveja Monza, Dre’s Team, and Rocket Group SRL, culminating in a Head of Design role where I led end-to-end design for proprietary software and services. I'm also a Neuro UX advocate; my approach blends neuroscience-inspired UX and Human Minimalism to reduce cognitive load and create inclusive experiences. When I'm not designing, I balance life with mountain adventures and travel, using climbing to sharpen clarity and decision-making even under pressure.…I'm Luca Piazza, a Graphic Designer and Art Director with a track record of leading branding and visual campaigns, managing social and marketing graphics, and crafting posters, menus, and product photos. I've driven projects at LaCaveja Monza, Dre’s Team, and Rocket Group SRL, culminating in a Head of Design role where I led end-to-end design for proprietary software and services. I'm also a Neuro UX advocate; my approach blends neuroscience-inspired UX and Human Minimalism to reduce cognitive load and create inclusive experiences. When I'm not designing, I balance life with mountain adventures and travel, using climbing to sharpen clarity and decision-making even under pressure.

Available to hire

I’m Luca Piazza, a Graphic Designer and Art Director with a track record of leading branding and visual campaigns, managing social and marketing graphics, and crafting posters, menus, and product photos. I’ve driven projects at LaCaveja Monza, Dre’s Team, and Rocket Group SRL, culminating in a Head of Design role where I led end-to-end design for proprietary software and services.

I’m also a Neuro UX advocate; my approach blends neuroscience-inspired UX and Human Minimalism to reduce cognitive load and create inclusive experiences. When I’m not designing, I balance life with mountain adventures and travel, using climbing to sharpen clarity and decision-making even under pressure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

French

Advanced

Work Experience

Head of Design at Rocket Group SRL

January 1, 2022 - Present

Led the branding strategy and creative direction for Rocket Group, focusing on developing a 'Human-centric' identity that merged B2B solidity with an empathetic approach for Personal Brands.

Art Director at Orbit SAAS

January 1, 2021 - January 1, 2022

Handled UX design for a vertical SaaS platform dedicated to Social Media Managers, optimizing workflow and enhancing professionalism through innovative designs.

Head of R&D at SpeackApp

January 1, 2022 - May 1, 2023

Directed R&D for SpeackApp, creating a digital tool aimed at improving urban security and user experience in managing harassment situations.

Graphic Designer at LaCaveja Monza

January 1, 2019 - January 1, 2020

I managed multiple projects and organized social and marketing graphics for over clients, working within the team that would later found Rocket Group SRL.

Art Director at Dre’s Team

January 1, 2021 - January 1, 2024

Following the company launch I took on the role of Art Director and PM for branding, rebranding, and personal-brand projects; I also managed graphic communication across social and digital channels.

Head of Design at Rocket Group SRL

January 1, 2024 - January 1, 2025

Led the production of proprietary and software products; end-to-end management of the projects; through UX and neuroscience systems I led and built various products and services for both clients and the company itself.

Freelance Design Partner at Rocket Group SRL

January 1, 2025 - January 1, 2026

Collaborating with agencies and teams of professionals to lead the development of complex digital products; method rooted in Neuro UX and Human Minimalism to create accessible interfaces and ecosystems where technology adapts to people.