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I'm a performance-driven marketing professional with 7+ years of experience building predictable lead generation systems through paid media, landing pages, and CRM automation. I focus on creating scalable, ROI-driven campaigns that convert. I specialize in Google Ads, Meta Ads, CRO, and marketing strategy to generate qualified leads and improve ROI. I enjoy developing end-to-end funnels from traffic to close for clients in construction, home services, and professional services.…I'm a performance-driven marketing professional with 7+ years of experience building predictable lead generation systems through paid media, landing pages, and CRM automation. I focus on creating scalable, ROI-driven campaigns that convert. I specialize in Google Ads, Meta Ads, CRO, and marketing strategy to generate qualified leads and improve ROI. I enjoy developing end-to-end funnels from traffic to close for clients in construction, home services, and professional services.

Lucas Caboclo

Performance Marketer, Growth Marketer, Digital Marketer, +3

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I'm a performance-driven marketing professional with 7+ years of experience building predictable lead generation systems through paid media, landing pages, and CRM automation. I focus on creating scalable, ROI-driven campaigns that convert. I specialize in Google Ads, Meta Ads, CRO, and marketing strategy to generate qualified leads and improve ROI. I enjoy developing end-to-end funnels from traffic to close for clients in construction, home services, and professional services.…I'm a performance-driven marketing professional with 7+ years of experience building predictable lead generation systems through paid media, landing pages, and CRM automation. I focus on creating scalable, ROI-driven campaigns that convert. I specialize in Google Ads, Meta Ads, CRO, and marketing strategy to generate qualified leads and improve ROI. I enjoy developing end-to-end funnels from traffic to close for clients in construction, home services, and professional services.

Available to hire

I’m a performance-driven marketing professional with 7+ years of experience building predictable lead generation systems through paid media, landing pages, and CRM automation. I focus on creating scalable, ROI-driven campaigns that convert.

I specialize in Google Ads, Meta Ads, CRO, and marketing strategy to generate qualified leads and improve ROI. I enjoy developing end-to-end funnels from traffic to close for clients in construction, home services, and professional services.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Performance Marketing Specialist at LC Digital Ventures

April 1, 2019 - Present

Plan, launch, and optimise Google Ads and Meta Ads campaigns across Search, Display and Social; Build high-converting landing pages focused on user intent and conversion rate optimisation; Implement Go High Level CRM and automation workflows to improve lead follow-up; Analyse campaign performance and continuously optimise cost-per-lead and ROAS; Develop structured lead generation strategies delivering predictable, scalable revenue; Manage full-funnel acquisition from traffic to close across construction, home services, and professional services.

Technical Commercial Assistant at Amanco Wavin

April 1, 2014 - April 1, 2019

Delivered end-to-end technical and commercial support to clients, engineers, and sales representatives; Analysed performance indicators and prepared detailed technical reports; Supported sales team with in-depth technical product knowledge; Contributed to process improvements and customer experience optimisation; Promoted to Level II based on performance.

Engineering Assistant at Mecalux Warehouse Solutions

June 1, 2013 - March 1, 2014

Developed technical drawings using AutoCAD for warehouse structural projects; Assisted in structural project planning and quantity take-offs; Supported engineering documentation and reporting processes.

Construction Technician at Hoss Construction

May 1, 2012 - May 1, 2013

Managed spreadsheets, purchase requisitions, and inventory control on-site; Supported engineers in on-site coordination for residential and commercial projects.