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I'm a writer, content strategist, and brand builder with a BA in English: Language, Writing & Rhetoric. I’ve spent four years producing persuasive, conversion-focused communication that helps brands connect with audiences and move the needle. My work blends narrative with strategy to fuel growth. I’m equally at home running a client engagement, a Kickstarter campaign, or a creator outreach pipeline. My background spans long-form copy, brand voice, go-to-market messaging, video editing, and street photography—and I bring curiosity, clarity, and collaboration to every project.…I'm a writer, content strategist, and brand builder with a BA in English: Language, Writing & Rhetoric. I’ve spent four years producing persuasive, conversion-focused communication that helps brands connect with audiences and move the needle. My work blends narrative with strategy to fuel growth. I’m equally at home running a client engagement, a Kickstarter campaign, or a creator outreach pipeline. My background spans long-form copy, brand voice, go-to-market messaging, video editing, and street photography—and I bring curiosity, clarity, and collaboration to every project.

Lucas Ibanez

Writer, Copywriter, Brand Strategist, +3

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I'm a writer, content strategist, and brand builder with a BA in English: Language, Writing & Rhetoric. I’ve spent four years producing persuasive, conversion-focused communication that helps brands connect with audiences and move the needle. My work blends narrative with strategy to fuel growth. I’m equally at home running a client engagement, a Kickstarter campaign, or a creator outreach pipeline. My background spans long-form copy, brand voice, go-to-market messaging, video editing, and street photography—and I bring curiosity, clarity, and collaboration to every project.…I'm a writer, content strategist, and brand builder with a BA in English: Language, Writing & Rhetoric. I’ve spent four years producing persuasive, conversion-focused communication that helps brands connect with audiences and move the needle. My work blends narrative with strategy to fuel growth. I’m equally at home running a client engagement, a Kickstarter campaign, or a creator outreach pipeline. My background spans long-form copy, brand voice, go-to-market messaging, video editing, and street photography—and I bring curiosity, clarity, and collaboration to every project.

Available to hire

I’m a writer, content strategist, and brand builder with a BA in English: Language, Writing & Rhetoric. I’ve spent four years producing persuasive, conversion-focused communication that helps brands connect with audiences and move the needle. My work blends narrative with strategy to fuel growth.

I’m equally at home running a client engagement, a Kickstarter campaign, or a creator outreach pipeline. My background spans long-form copy, brand voice, go-to-market messaging, video editing, and street photography—and I bring curiosity, clarity, and collaboration to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Founder & Copywriter at Solstice Labs LLC

January 1, 2025 - Present

Built and operate a sales infrastructure consultancy with three productized service tiers and a defined client diagnostic and onboarding workflow. Wrote and shipped the full brand identity, including positioning, voice guide, web copy, and the Solar Eclipse color palette. Produce all client-facing assets (diagnostic surveys, proposals, onboarding documents, case studies) and run the Fiverr presence and direct outreach pipeline end to end.

Community Manager & GTM Advisor at Crown of Ink

January 1, 2024 - Present

Write Kickstarter campaign copy, Steam store page messaging, and recurring developer updates ahead of the studio's June launch window. Build and manage a creator outreach pipeline of qualified YouTube and streaming partners across the indie game space, tracked in a structured CRM-style sheet. Author game design and marketing content (frameworks from Raph Koster's A Theory of Fun, case studies on titles like Stardew Valley), build branching narrative structures in Twine, and advise on pricing, leadership, and publishing partner decisions.

New Home Sales Consultant at PulteGroup

January 1, 2022 - January 1, 2025

Closed 100+ transactions across four Triangle-area communities, driven primarily by high-volume buyer-facing written communication. Wrote daily email sequences, follow-up campaigns, and proposal documents that converted cold inquiries into closed contracts. Owned CRM workflows and partner-facing realtor communications across a multi-community territory; promoted from Trainee to full Sales Consultant within seven months.