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Hi, I'm Lucas Maximiliano Campos Oliveira, a Direct Response Copywriter and Digital Strategist based in Belo Horizonte, Brazil. With over 5 years of experience, I specialize in scaling e-commerce brands using persuasive sales copy, high-converting Meta ads, and Video Sales Letters (VSLs). I'm passionate about creating compelling marketing strategies that resonate deeply with customers and drive real results. I’ve founded and managed several digital businesses and DTC brands, building everything from scratch — offers, branding, marketing funnels, and automated operations. I love digging into consumer psychology and data analytics to craft messages that convert, and I’m always up for a challenge that pushes creative boundaries.…Hi, I'm Lucas Maximiliano Campos Oliveira, a Direct Response Copywriter and Digital Strategist based in Belo Horizonte, Brazil. With over 5 years of experience, I specialize in scaling e-commerce brands using persuasive sales copy, high-converting Meta ads, and Video Sales Letters (VSLs). I'm passionate about creating compelling marketing strategies that resonate deeply with customers and drive real results. I’ve founded and managed several digital businesses and DTC brands, building everything from scratch — offers, branding, marketing funnels, and automated operations. I love digging into consumer psychology and data analytics to craft messages that convert, and I’m always up for a challenge that pushes creative boundaries.

Lucas Maximiliano Campos Oliveira

Digital Marketer, Copywriter, Creative Director, +2

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Hi, I'm Lucas Maximiliano Campos Oliveira, a Direct Response Copywriter and Digital Strategist based in Belo Horizonte, Brazil. With over 5 years of experience, I specialize in scaling e-commerce brands using persuasive sales copy, high-converting Meta ads, and Video Sales Letters (VSLs). I'm passionate about creating compelling marketing strategies that resonate deeply with customers and drive real results. I’ve founded and managed several digital businesses and DTC brands, building everything from scratch — offers, branding, marketing funnels, and automated operations. I love digging into consumer psychology and data analytics to craft messages that convert, and I’m always up for a challenge that pushes creative boundaries.…Hi, I'm Lucas Maximiliano Campos Oliveira, a Direct Response Copywriter and Digital Strategist based in Belo Horizonte, Brazil. With over 5 years of experience, I specialize in scaling e-commerce brands using persuasive sales copy, high-converting Meta ads, and Video Sales Letters (VSLs). I'm passionate about creating compelling marketing strategies that resonate deeply with customers and drive real results. I’ve founded and managed several digital businesses and DTC brands, building everything from scratch — offers, branding, marketing funnels, and automated operations. I love digging into consumer psychology and data analytics to craft messages that convert, and I’m always up for a challenge that pushes creative boundaries.

Available to hire

Hi, I’m Lucas Maximiliano Campos Oliveira, a Direct Response Copywriter and Digital Strategist based in Belo Horizonte, Brazil. With over 5 years of experience, I specialize in scaling e-commerce brands using persuasive sales copy, high-converting Meta ads, and Video Sales Letters (VSLs). I’m passionate about creating compelling marketing strategies that resonate deeply with customers and drive real results.

I’ve founded and managed several digital businesses and DTC brands, building everything from scratch — offers, branding, marketing funnels, and automated operations. I love digging into consumer psychology and data analytics to craft messages that convert, and I’m always up for a challenge that pushes creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Part Time Copywriter at Happy Mammoth

June 1, 2025 - Present

Write money making copy across multiple channels including UGCs, emails, and static posts.

Direct Response DTC VSL Copywriter at DLG (Direct Response E-commerce Company)

March 1, 2025 - Present

Write high-converting VSLs and Meta ads for multiple 7-figure DTC products. Build new product offers from scratch involving customer research, pain point identification, and creating persuasive positioning. Develop direct response VSL scripts and ad creatives optimized for maximum sales and engagement. Conduct deep customer research to align messaging with emotional triggers and buying psychology.

DTC Creative Strategist at @beastofecom

March 31, 2025 - July 31, 2025

Wrote direct response ad scripts for DTC brands focusing on scroll-stopping hooks, persuasive angles, and high-converting messaging. Specialized in creating Meta ad scripts aligned with direct response marketing frameworks. Applied customer psychology insights to maximize ad performance and engagement.

Founder and CMO at Smood Digital Business

May 31, 2024 - July 31, 2025

Developed and managed two products (Signature Logos and iPRo mobile photography course), leading both to six-figure monthly revenues. Managed product creation, branding, marketing strategy, and execution. Led marketing and copywriting for iPRo, significantly enhancing sales through direct response strategies. Implemented continuous CRO processes using VWO. Automated operations using tools like n8n and Pluga, improving efficiency. Managed data-driven marketing strategies, traffic acquisition, and financial management.

Founder and CMO at Aurha

August 31, 2021 - July 31, 2025

Founded and developed Aurha, a DTC jewelry brand focused on well-being, building the brand from scratch including product creation, website development, and marketing campaigns. Scaled the business to six figures per month revenue in Brazil. Built and optimized store using Shopify and integrated analytics and optimization tools. Created email marketing strategies and blog to engage customers and drive sales. Managed media buying, SEO, and post-sale customer service.

Founder and CMO at Maxco Digital Business

December 31, 2020 - July 31, 2025

Founded and scaled several dropshipping stores, achieving over six figures in monthly revenue. Managed store setup on Shopify, campaign creation, and Facebook/Google Ads and influencer partnerships. Developed business models and optimized traffic and conversion strategies.