I am a Branding and Marketing Specialist who leads multidisciplinary teams to deliver end-to-end branding projects for B2B and B2C markets across Latin America. I specialize in brand strategy, go-to-market planning, and governance of brand portfolios, turning insights into measurable value.

Lucas Monteiro

I am a Branding and Marketing Specialist who leads multidisciplinary teams to deliver end-to-end branding projects for B2B and B2C markets across Latin America. I specialize in brand strategy, go-to-market planning, and governance of brand portfolios, turning insights into measurable value.

Available to hire

I am a Branding and Marketing Specialist who leads multidisciplinary teams to deliver end-to-end branding projects for B2B and B2C markets across Latin America. I specialize in brand strategy, go-to-market planning, and governance of brand portfolios, turning insights into measurable value.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing Intern at Arena Fit
December 31, 2018 - December 31, 2018
Worked across multiple marketing areas including traffic campaigns, social media management, events sponsorships, and trade marketing initiatives.
Head of Strategy at Above Branding
January 1, 2019 - November 18, 2025
Led multidisciplinary teams and managed portfolio branding and go-to-market initiatives for B2B and B2C clients; established client relationships and brand governance.

Education

MBA at ESPM
January 1, 2020 - December 31, 2022
Degree in Advertising and Marketing at UFP E
January 1, 2020 - December 31, 2020

Qualifications

ESPM Digital Marketing
January 1, 2022 - November 18, 2025
Branding: New Brand Management
January 1, 2023 - November 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet