Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I build brands that earn their place in culture, and on shelf. French instinct. American hustle. Over 15 years, I’ve operated at the intersection of strategy, craft, and commerce across the US and Europe. I’ve led CPG brands from concept to Walmart and Amazon, built licensing systems for Jack Daniel’s and Cinnabon, and created campaign toolkits deployed globally for Samsung and Netflix. I work where creative direction meets business impact, where a packaging decision affects retail velocity, and a visual system can determine whether a brand scales or stalls.…I build brands that earn their place in culture, and on shelf. French instinct. American hustle. Over 15 years, I’ve operated at the intersection of strategy, craft, and commerce across the US and Europe. I’ve led CPG brands from concept to Walmart and Amazon, built licensing systems for Jack Daniel’s and Cinnabon, and created campaign toolkits deployed globally for Samsung and Netflix. I work where creative direction meets business impact, where a packaging decision affects retail velocity, and a visual system can determine whether a brand scales or stalls.

Lucas Wentzel

Art Director, Graphic Designer, Creative Director, +3





I build brands that earn their place in culture, and on shelf. French instinct. American hustle. Over 15 years, I’ve operated at the intersection of strategy, craft, and commerce across the US and Europe. I’ve led CPG brands from concept to Walmart and Amazon, built licensing systems for Jack Daniel’s and Cinnabon, and created campaign toolkits deployed globally for Samsung and Netflix. I work where creative direction meets business impact, where a packaging decision affects retail velocity, and a visual system can determine whether a brand scales or stalls.…I build brands that earn their place in culture, and on shelf. French instinct. American hustle. Over 15 years, I’ve operated at the intersection of strategy, craft, and commerce across the US and Europe. I’ve led CPG brands from concept to Walmart and Amazon, built licensing systems for Jack Daniel’s and Cinnabon, and created campaign toolkits deployed globally for Samsung and Netflix. I work where creative direction meets business impact, where a packaging decision affects retail velocity, and a visual system can determine whether a brand scales or stalls.

Available to hire

Los Angeles, United States

I build brands that earn their place in culture, and on shelf. French instinct. American hustle.

Over 15 years, I’ve operated at the intersection of strategy, craft, and commerce across the US and Europe. I’ve led CPG brands from concept to Walmart and Amazon, built licensing systems for Jack Daniel’s and Cinnabon, and created campaign toolkits deployed globally for Samsung and Netflix. I work where creative direction meets business impact, where a packaging decision affects retail velocity, and a visual system can determine whether a brand scales or stalls.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Freelance Senior Creative at Netflix/BBH/Illi/Melissa's/Samsung

July 1, 2020 - Present

Managed the strategic direction of branding, packaging, digital, and 360 campaigns for a range of brands and agencies, working closely with creative directors. Ensured consistent visual identity across diverse media channels, maintaining design integrity from concept to final release. Created impactful packaging designs and unique visual branding, established comprehensive brand guidelines for online and print marketing across numerous campaigns aimed at both B2B and B2C audiences. Completed over 50 branding and packaging projects, building a portfolio of 20 clients including brands and agencies.

Senior Creative Leader at Golden West Food Group

June 30, 2020 - September 2, 2025

Developed and executed the brand image and visual identity for key brands including Jack Daniel's, Jack Link's, Cinnabon, and 1849 Wine, ensuring alignment with strategic goals and brand positioning. Managed the creative department, photographers, deadlines, and final production. Developed 6 new brands and acquired 5 new licensed clients. Progressed from Graphic Designer to Senior Creative Leader during tenure.

Graphic Designer at Three Jerks Jerky

January 1, 2014 - September 2, 2025

Led the implementation of the brand’s visual identity, ensuring cohesive and consistent design across all channels. Contributed to the brand reaching a six-figure acquisition milestone within three years, following its appearance on the TV show Shark Tank.

Founder at Holy Grail

January 1, 2025 - Present

End-to-end creative direction for a collectible sneaker art brand launching in 2027. Responsibilities include concept, product design, brand identity, and go-to-market strategy. First collection: AJ1 Icon Series, limited to 100 numbered pieces per colorway.

Freelance Brand & Packaging Creative Lead at Global Clients (Netflix, Samsung, BBH, Melissa’s, Coraggio Group)

January 1, 2020 - Present

Built and deployed brand systems across packaging, campaigns, digital and experiential channels for Netflix, Samsung, BBH NYC, BattleBars, and others. Selected work included premium gifting ecosystems for Netflix Emmy campaigns; QuickShare global campaign toolkit for Samsung at BBH NYC; and brand identity for high-growth CPG challengers.

Senior Creative Leader at Golden West Food Group

January 1, 2014 - January 1, 2020

Led all creative for Jack Daniel's food licensing—7 years, 40+ SKUs, national retail rollout. Built the brand architecture from scratch and owned execution from concept to shelf. Also directed Cinnabon retail packaging relaunch (+12.5% retail growth) and developed 6 new brands with 5 licensed partnerships.

Graphic Designer at Three Jerks Jerky

January 1, 2012 - January 1, 2014

Built the brand visual identity from ground up; contributed to rapid growth culminating in a six-figure acquisition post Shark Tank—one of the show's most-watched brand launches that season.