Lucca Massote

Managed over $2M in paid traffic across multiple niches, optimizing the full funnel with a focus on reducing CPA and maximizing ROAS. Developed content strategies and coordinated creative teams to match client objectives and target audiences. Led teams and structured predictable sales strategies, generating over $11M in global revenue for clients. Designed and implemented workflows and automations to improve operational efficiency across campaigns. Integrated AI solutions and complex automations using n8n and APIs to remove bottlenecks and scale operations. Coordinated 20+ integrated digital launches combining copywriting, content production, and paid traffic management. Structured and launched 100+ digital products for proprietary and partner brands, validating offers and building sales funnels. Scaled a Direct Response operation (Nutraceuticals), managing up to $100K/month in ads under strict metric control, sustaining about $200K in monthly revenue.

Managed over $2M in paid traffic across multiple niches, optimizing the full funnel to reduce CPA and maximize ROAS. Developed content strategies and coordinated creative teams to align projects with client objectives and target audiences. Led teams and orchestrated predictable sales strategies, generating over $11M in global revenue for clients. Structured and implemented workflows and marketing automations to increase operational efficiency across campaigns. Integrated AI solutions and complex automations via n8n and APIs into marketing processes to reduce bottlenecks and scale. Coordinated 20+ integrated digital launches combining copywriting, content creation, and paid traffic management. Structured and launched 100+ digital products for proprietary and partner brands, validating offers and building sales funnels. Scaled a Direct Response operation (nutraceuticals), managing up to $100K/month in ads under strict metric control and sustaining about $200K/month in revenue.