Lucero Peery Orrego

Lead strategic client success initiatives for Discover and Insights platforms, partnering with luxury fashion, beauty, jewelry, watch, and PR clients including Versace, Miu Miu, Simkhai, Rick Owens, Alexander Wang, and Chopard. Advise clients on influencer analysis and activations to identify and align creator partners for target audiences, analyzing campaign performance, industry trends, fashion shows, product launches, and seasonal collections. Act as senior primary point of contact for a high-profile portfolio, driving platform adoption, retention, and long-term client success strategies. Conduct executive business reviews, performance analyses, platform training, and consultations to maximize media impact, assess KPIs, and adapt strategies. Collaborate cross-functionally with product, support, and commercial teams to address complex client needs and growth opportunities.

Managed services related to Discover and Insights platforms. Maintained client relationships, assisted with day-to-day tasks, planned upcoming events, collaborations, fashion shows, and collections, and supported account reviews and client training sessions. Worked with clients to identify influencer talent for campaigns and short-term collaborations. Analyzed and organized client marketing data across print, web, and social media. Led high-level full-year and half-year reviews focused on brand marketing metrics, KPIs, and ROI.

Managed IT consultancy services for clients including Neuberger Berman, Ralph Lauren, BNP Paribas, Credit Agricole, Johnson & Johnson, Thomson Reuters, Jefferies, L’Oréal, and New York Life. Anticipated and researched IT job openings, scouted and interviewed potential candidates from FDM’s roster, and placed qualified consultants with clients to support successful IT department outcomes.