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Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production. Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.…Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production. Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.

Lucia Daium

Costume Designer, Book Illustrator, Children’s Book Illustrator, +7

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Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production. Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.…Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production. Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.

Available to hire

Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production.

Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Fashion Illustration

Expert

Adobe InDesign

Expert

Email Design

Intermediate

Language

Spanish; Castilian

Advanced

English

Advanced

Work Experience

Founder – Gea Swimwear at Gea Swimwear

January 1, 2021 - Present

Founded and developed an independent swimwear brand focused on creativity and sustainability. Designed swimwear collections including prints, color palettes, and campaign concepts. Managed end-to-end development including supplier communication, sampling, fittings, production follow-up, and organization of overseas photo shoots, sampling logistics, and launch preparation. Developed brand identity, eCommerce visuals, and marketing assets.

Fashion Designer at Bershka

January 1, 2020 - January 1, 2020

Supported the fashion design team with trend research and seasonal inspiration. Assisted garment development, color updates, and collection organization. Prepared technical artwork and design presentations. Collaborated in a fast-paced commercial fashion environment.

Fashion Designer (Freelance) at Bukit and Soul

January 1, 2019 - Present

Designed garments, textile prints, and visual concepts for fashion collections. Created CADs, artwork files, and presentation materials for production. Supported branding and digital marketing by creating eCommerce and social media content while collaborating closely with clients on cohesive visual identities and product direction.

Ecommerce Visual Merchandiser – MANGO at Mango

January 1, 2016 - January 1, 2019

Managed online product presentation and eCommerce visual merchandising to optimize product launches. Analyzed product performance and customer engagement. Coordinated website content updates aligned with seasonal collections and collaborated with buying and creative teams.