Lucia Daium
Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals.
About
Lucia Daium is a fashion and graphic designer focused on creative direction and sustainability, building design collections, print concepts, color palettes, and campaign visuals. She has experience across product development, branding, eCommerce visual merchandising, and social media creative production.
Based in Byron Bay, she has worked in fast-paced commercial fashion environments and also founded and developed her own swimwear brand, managing everything from supplier communication and sampling to fit follow-ups and launch preparation.
- 10 years' experience
- Joined August 2024
Skills· 9
Languages
- Spanish; CastilianAdvanced
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Consumer Goods
- Retail
- Education
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Work experience· 4 roles
Founded and developed an independent swimwear brand focused on creativity and sustainability. Designed swimwear collections including prints, color palettes, and campaign concepts. Managed end-to-end development including supplier communication, sampling, fittings, production follow-up, and organization of overseas photo shoots, sampling logistics, and launch preparation. Developed brand identity, eCommerce visuals, and marketing assets.
Supported the fashion design team with trend research and seasonal inspiration. Assisted garment development, color updates, and collection organization. Prepared technical artwork and design presentations. Collaborated in a fast-paced commercial fashion environment.
Designed garments, textile prints, and visual concepts for fashion collections. Created CADs, artwork files, and presentation materials for production. Supported branding and digital marketing by creating eCommerce and social media content while collaborating closely with clients on cohesive visual identities and product direction.
Certifications and awards
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