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I’m a Madrid-based creative leader specializing in narrative-driven campaigns across social media, influencer partnerships, and experiential activations. I blend strategy, art direction, and storytelling to shape a brand’s emotional identity and distinctive aesthetic, driving campaigns from concept to execution. My approach combines packaging/product design, brand strategy, and cross-functional collaboration to strengthen consumer connections. I’ve led end-to-end campaigns for beauty and lifestyle brands, crafted pop-up experiences, and steered creative teams across PR, production, and brand partnerships.…I’m a Madrid-based creative leader specializing in narrative-driven campaigns across social media, influencer partnerships, and experiential activations. I blend strategy, art direction, and storytelling to shape a brand’s emotional identity and distinctive aesthetic, driving campaigns from concept to execution. My approach combines packaging/product design, brand strategy, and cross-functional collaboration to strengthen consumer connections. I’ve led end-to-end campaigns for beauty and lifestyle brands, crafted pop-up experiences, and steered creative teams across PR, production, and brand partnerships.

Lucia Mac lean

Concept Visualizer, Brand Designer, Graphic Designer, +7

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I’m a Madrid-based creative leader specializing in narrative-driven campaigns across social media, influencer partnerships, and experiential activations. I blend strategy, art direction, and storytelling to shape a brand’s emotional identity and distinctive aesthetic, driving campaigns from concept to execution. My approach combines packaging/product design, brand strategy, and cross-functional collaboration to strengthen consumer connections. I’ve led end-to-end campaigns for beauty and lifestyle brands, crafted pop-up experiences, and steered creative teams across PR, production, and brand partnerships.…I’m a Madrid-based creative leader specializing in narrative-driven campaigns across social media, influencer partnerships, and experiential activations. I blend strategy, art direction, and storytelling to shape a brand’s emotional identity and distinctive aesthetic, driving campaigns from concept to execution. My approach combines packaging/product design, brand strategy, and cross-functional collaboration to strengthen consumer connections. I’ve led end-to-end campaigns for beauty and lifestyle brands, crafted pop-up experiences, and steered creative teams across PR, production, and brand partnerships.

Available to hire

I’m a Madrid-based creative leader specializing in narrative-driven campaigns across social media, influencer partnerships, and experiential activations. I blend strategy, art direction, and storytelling to shape a brand’s emotional identity and distinctive aesthetic, driving campaigns from concept to execution.

My approach combines packaging/product design, brand strategy, and cross-functional collaboration to strengthen consumer connections. I’ve led end-to-end campaigns for beauty and lifestyle brands, crafted pop-up experiences, and steered creative teams across PR, production, and brand partnerships.

Skills

Product Design

Adobe Illustrator

Adobe Photoshop

Experience Level

Product Design

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Creative + Content Lead at Hand Over

October 1, 2024 - November 4, 2025

Led end-to-end campaign development, from creative narrative to visual execution across digital platforms; shaped the brand’s emotional and aesthetic identity, aligning storytelling, visuals, and product releases. Directed art direction on shoots, produced photo and video content optimized for Instagram and TikTok, and designed assets across digital and print. Conceptualized and co-directed pop-up experiences, managed influencer initiatives, and supervised content calendars and workflows in collaboration with cross-functional teams.

Packaging + Product Designer / Brand Coordinator at You Are The Princess

October 1, 2024 - October 1, 2024

Designed packaging and product concepts for multiple in-house beauty and lifestyle brands; led PartyLab, a sub-brand, from concept to execution including campaign direction, product design, and marketing strategy. Created a digital campaign that earned the Digital Beauty Award for Best Digital Marketing; oversaw product compliance and labeling to EU regulations; collaborated with design, marketing, and product teams to unify creative vision and commercial goals.

Freelance Creative + Brand Consultant at Self-employed / Freelance

December 1, 2020 - November 4, 2025

Independent work with fashion, beauty, and lifestyle brands to define visual direction, content strategy, and campaign storytelling; directed creative campaigns and photo shoots, designed visual assets and packaging, and developed social media growth strategies, influencer collaborations, and community building.

Packaging + Product Designer / Brand Coordinator at Primor- You Are The Princess

April 1, 2023 - October 1, 2024

Designed packaging and product concepts for multiple in-house beauty and lifestyle brands, ensuring alignment with each identity. Led PartyLab, a sub-brand developed from concept to execution, including campaign direction, product design, and marketing strategy. Created a digital campaign that earned the Digital Beauty Award for Best Digital Marketing and supervised product compliance and labeling to meet EU cosmetics regulations.

Freelance Creative + Brand Consultant at Freelance / Independent

December 1, 2020 - Present

Work with fashion, beauty, and lifestyle brands to define visual direction, content strategy, and campaign storytelling. Directed creative campaigns, photo shoots, and brand storytelling; designed assets, packaging, and digital materials; developed content strategies for social growth, influencer collaborations, and community building; collaborated with founders and creative teams to translate brand values into coherent visual language.